TikTok Shop Officially Debuts in the U.S.
Retail TouchPoints
SEPTEMBER 12, 2023
It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. Previously, TikTok had only shared the availability of FBT in the U.K. ; in November 2022.
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