ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. Cookieless & Consumer Privacy.

Consumer 78

Consumer Social Media Multi-channel Events 78

Retail TouchPoints

JULY 6, 2022

At a time when 75% of consumers say they are worried about how companies use their data , according to a recent global consumer survey by Adobe, the Ethical Commerce Alliance (ECA) has launched in the UK to provide retailers a forum for debate and education around privacy and data protection. as the first partners of the Alliance.

Retail 278

Retail Events Consumer Customer Experience 278

Liveintent

SEPTEMBER 1, 2021

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

Marketing 136

Marketing Blog Download Information 136

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 279

Marketing Consumer Information Customer Retention 279

Retail TouchPoints

JANUARY 15, 2024

Nvidia surveyed more than 400 retail professionals at all organizational levels and found that while AI adoption is still in its early stages, more than 60% of respondents are planning to boost their AI investments in the next 18 months. But many of these tasks may just represent the low-hanging AI fruit.

Retail 312

Retail Customer Experience Technology Operations 312

Liveintent

JULY 14, 2021

Now, with changes to consumer privacy, tracking, and retargeting underway, publishers and advertisers will need to continue to adapt. In March of 2021, LiveIntent surveyed more than 200 senior marketing and publishing executives from small to mid-sized companies, with newsletters ranging from 10,000 to over 1 million subscribers.

Channel 127

Channel Subscription Consumer Marketing 127

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys. In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword.

Social Media 278

Social Media Consumer Information Marketing 278

Retail TouchPoints

APRIL 9, 2024

A recent survey found that one in three Gen Z shoppers would switch merchants if given more personalized offers. Make sure you have a trustworthy partner that can help manage and analyze data in a safe way that guards customer privacy. But now consumers want intangible benefits, including tailored experiences.

Merchant Services 263

Merchant Services Travel Management Consumer 263

Retail TouchPoints

FEBRUARY 6, 2024

A survey we recently conducted of 2,000 consumers found that the vast majority of shoppers (85%) were uninterested in using AI to help make purchasing decisions. The data backs this up: according to one SpiceWorks survey , 78% of consumers believe brands should disclose when a given interaction is powered by AI.

Recommendation 297

Recommendation Customer Hobbies Technology 297

Retail TouchPoints

NOVEMBER 2, 2023

However, in 2020, Google announced plans to make third-party cookies obsolete on the internet in response to greater consumer privacy demands and new regulations. The official, complete elimination of all third-party cookies is now on track for the second half of 2024. But potential obstacles lie ahead.

eCommerce Marketing 270

eCommerce Marketing eCommerce Customer Experience Management 270

Retail TouchPoints

SEPTEMBER 13, 2023

The majority of RMN ad buyers ( 60% ) surveyed said they want better collaboration and communication between the various RMNs , of which there are now dozens in the U.S. In some ways, we are reliving the formative years of the ad-supported internet,” said IAB CEO David Cohen in a statement.

Retail 298

Retail Definition Channel Marketing 298

Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). Brands have been particularly successful in using surveys to provide recommendations for products and services.

Information 71

Information Presentation Recommendation Blog 71

Retail TouchPoints

FEBRUARY 18, 2022

These changes are reflected in Namogoo ’s annual survey of ecommerce executives , conducted this year in partnership with Microsoft, which benchmarks where retail leaders will be focusing their investments in the coming year and how they’re measuring success. Finding New Ways to Personalize in the Era of Data Privacy.

eCommerce 299

eCommerce Shipping Costs Channel Operations 299

Retail TouchPoints

AUGUST 11, 2023

In the past year, over half of surveyed consumers have felt confused or manipulated by tip screens, and 70% feel they’re being asked to tip too often. Over a quarter of surveyed consumers are now tipping at a higher percentage than they were last year, and the majority are fed up with how often they’re being prompted to tip.

Consumer 233

Consumer Payment Services Point of Sale POS 233

Retail TouchPoints

JULY 28, 2022

In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. Virtual try-on technology introduces important privacy obligations. What is clear is that the Illinois Biometric Information Privacy Act, or “BIPA,” introduces real risks of litigation.

Retail 275

Retail Customer Data Information Consumer 275

Retail TouchPoints

NOVEMBER 12, 2020

The tool seeks to help retailers capture much more customer data, and at a faster rate compared to surveys and mystery shoppers. Rillavoice is compliant with audio and privacy laws in the U.S., Rillavoice speech analytics software is designed to enhance conversations between store associates and shoppers in physical retail settings.

Multi-channel 246

Multi-channel Customer Social Media Retail 246

Retail TouchPoints

MARCH 25, 2021

By 2022, regulations designed to protect consumer privacy and major technology companies will require users’ explicit permission to share and use data generated from digital interactions. is slowly following suit: California passed its own Consumer Privacy Act ( CCPA ) in 2018, and new national legislation was introduced in the U.S.

Retail 264

Retail Consumer Social Media POS 264

Kissmetrics

OCTOBER 7, 2021

These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users. By blocking these cookies, users can increase their privacy and security. Now Google is launching “ The Privacy Sandbox ” as a response to the cookieless future. Sounds exciting?

Marketing 264

Marketing PPC Social Media Books 264

ESW

SEPTEMBER 3, 2018

To meet the future as it comes, brands doing eCommerce will need to map the international landscape of consumer privacy and regulations, taxes and remittances, and cross-border logistics and reverse logistics. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care?

Customer Data 84

Customer Data eCommerce Customer Consumer 84

Retail TouchPoints

OCTOBER 2, 2023

The same survey reports that 41% of marketers aren’t familiar with targeting methods other than third-party cookies or IDs. “I Watch for Old Problems Although these new targeting methods are more reliable than third-party data, it’s important to address ongoing privacy and consent concerns. And yet there’s a successional gap.

Marketing 331

Marketing Information Consumer Reference 331

ESW

SEPTEMBER 3, 2018

To meet the future as it comes, brands doing eCommerce will need to map the international landscape of consumer privacy and regulations, taxes and remittances, and cross-border logistics and reverse logistics. The Importance of Customer Data and Privacy Protection for International eCommerce: Why Should We Care?

Customer Data 60

Customer Data eCommerce Customer Consumer 60

Retail TouchPoints

JANUARY 24, 2024

Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments. According to the survey , 65% of respondents use search engines as their primary method for finding products, and 60% frequently utilize B2B marketplaces like Amazon Business for their purchases.

B2B 261

B2B eCommerce BigCommerce Omnichannel 261

Retail TouchPoints

NOVEMBER 18, 2022

According to the most recent National Retail Security Survey , shrink is now a $100 billion problem. The annual survey of retail loss prevention experts found that almost nine out of 10 participating retailers reported an increase in overall risk for their company, with fraud increasing both in-store and online.

Retail 302

Retail Operations Magazine Shopping Carts 302

ROI Revolution

SEPTEMBER 13, 2019

California Consumer Privacy Act Demands Expensive Changes. The California Consumer Privacy Act , which will go into effect January 1, 2020, gives Californians rights to opt out of the sale of their personal information , the ability to have their data deleted and a right to know what has been collected on them.

Fashion 60

Fashion Merchant Services Shipping Costs Social Media 60

Retail TouchPoints

APRIL 26, 2022

In today’s era of evolving privacy regulations — at least 38 U.S. states introduced more than 160 consumer privacy-related bills in 2021 — retailers would be remiss to not use zero-party data to engage their customers. On the other hand, zero-party data is personal information that consumers willingly give brands.

Customer 237

Customer Retail Information Consumer 237

Digital Doughnut

JUNE 2, 2022

In a survey of over 150 senior marketers, respondents shared their strategies and challenges in relation to data privacy, consumer expectations, transparency, algorithmic bias, and inclusivity and representation in advertising.

Customer 105

Customer Marketing Consumer Customer Experience 105

Retail TouchPoints

JULY 25, 2022

Poor Delivery Ecosystem, Privacy Concerns Fuel Click-and-Collect Growth. We did a survey of buyers of luxury brands in beauty and intimate apparel, asking why they preferred store pickups rather than home deliveries,” said Gomide de Faria. “We There also are social and interpersonal factors in play. “We

Fulfillment 237

Fulfillment Shipping Costs Omnichannel Operations 237

ESW

JUNE 23, 2023

Likewise, a PYMNTS survey revealed that almost 60% of consumers say they prefer BNPL options over credit cards. According to the PYMNTS survey, BNPL users like that the payment method is easier to manage than credit card payments. And as their options increase, they also have higher standards when it comes to the brands they support.

Consumer 78

Consumer eCommerce Payment Services Shipping Costs 78

Retail TouchPoints

FEBRUARY 14, 2022

In fact, most retailers are sitting on a mountain of data, but because of concerns over competition, privacy and the lack of a clear market, only small pockets of retail data have been converted into cash flow. And who is making sure their privacy is protected along the way? Therein lies the untapped opportunity.

Banking 264

Banking Retail Merchant Services POS 264

Retail TouchPoints

MARCH 24, 2023

” New research from a Google Cloud-commissioned Harris Poll survey found that search abandonment —when a shopper searches for a product on a retailer’s website or app but doesn’t find what they are looking for — costs retailers more than $2 trillion annually globally, and more than $234 billion in the U.S.

Shopify 306

Shopify Merchant Services Recommendation eCommerce 306

SheerID

MAY 14, 2018

The post Consumers in Conflict: Can Privacy and Personalization Coexist? appeared first on SheerID.

Consumer 74

Consumer Blog Marketing 74

Retail TouchPoints

JANUARY 25, 2021

A Capgemini survey of more than 4,800 consumers and over 950 executives from 12 major economies noted that “touchless interfaces have become integral to the customer experience in a health- and-safety conscious world, and the pandemic is offering a unique opportunity to accelerate the use of voice-based interfaces in physical settings.”

Technology 189

Technology Consumer Retail Other 189

Forrester eCommerce

JUNE 27, 2022

In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […]. Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships.

B2C 369

B2C Marketing Customer Customer Experience 369

Retail TouchPoints

JULY 6, 2023

That is why it’s no surprise that when surveyed , 71% of retail leaders indicated that they were prioritizing sustainability in their business. Data and privacy: Once you’ve guaranteed your digital approach is on the right track, businesses should confirm their data and privacy policy is transparent.

Customer Loyalty 265

Customer Loyalty Customer Retail Financial Services 265

365 Retail

NOVEMBER 8, 2023

The survey, titled ‘The State of Retail Media’ , explored the thoughts and attitudes of hundreds of brands and retailers worldwide to find out what brands and retailers can learn from each other. Nearly three quarters mentioned the risk of data leakage and questions over privacy as top barriers to retail media network adoption.

Retail 65

Retail Technology Channel Presentation 65

Liveintent

SEPTEMBER 9, 2021

This fall, Apple will offer new privacy settings as a part of their upcoming releases of iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, giving users more control over access to their data. In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection.

Information 122

Information Definition Recommendation Blog 122

PFS

SEPTEMBER 26, 2019

The California Consumer Privacy Act (CCPA), which goes into effect January 1, 2020, has wide-ranging impacts stretching far beyond the state’s borders. The California Consumer Privacy Act is a new law designed to protect the rights of consumers within the state of California. And how can they best prepare ahead of the new year?

Merchant Services 40

Merchant Services Consumer Retail Information 40