Coca-Cola rolls out new pack design for core variants

By Éilis Cronin in Soft Drinks 12th April 2021

The Coca-Cola Company is rolling out a new pack design for its Coca-Cola, Coca-Cola Zero Sugar and Diet Coke variants, as well as an updated recipe.

The design features new lettering for the three variants – white for Coca-Cola Original Taste, black for Zero Sugar and silver for Diet Coke – as well as the Coca-Cola label moved to the top of the label on bottles and at the top of each can.

The design and recipe will be supported by a “Best Coke Ever?” campaign across TV and social media and digital platforms, as well as out-of-home.

The new design has been launched to “provide provide a simple and intuitive navigation system that carries across all Coca-Cola variants, while simultaneously celebrating the Coca-Cola logo”.