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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. McDonnell: Today, the majority of our marketing is done through social media, where we have a very large following.

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How The Minifig Co. Uses Embedded Loyalty to Drive Sales

Smile.io

a DTC brand that sells premier custom-printed LEGO© minifigs, minifig accessories, and building kits.     Shoppers can also earn points by signing up, celebrating a birthday, or interacting on social media. This revolution opened doors for other creative brands. Brands like The Minifig Co. ,

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