Opihr Gin launches new ready-to-drink gin & tonics

The RTD cans combine Opihr’s spiced London Dry Gin with tonic and two flavours: Gin & Tonic with a Dash of Ginger and Gin & Tonic with a Twist of Orange (both 250ml/ABV 6.5%).

The cans feature a design inspired by the brand’s connection to the Ancient Spice Route, where its hand-picked botanicals are sourced, including cubeb berries from Malaysia, coriander from Morocco and cardamom from India.

The launch will be supported by an integrated marketing campaign, including in-store, digital, PR, and social media activity.

Russell Kirkham, marketing director for Quintessential Brands UK – the owner of Opihr Gin, said: “With consumers across the UK heading outdoors to enjoy a drink with their friends and family as part of our ‘new normal’, we’re really excited to be launching our new Opihr RTD cans. Not only do they look great with a bold and colourful, eye-catching design, but the two great tasting flavours mean that consumers can enjoy a bar quality gin, while on the move.”

The cans, which are available in August, have an RRP of £2.00.