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Using Competitive Google Shopping Data to Optimize AdWords Spend and Protect Margins

Wiser

While we may not be able to see into our competitors’ ad campaigns, we can use the data that Google does provide to at least get a rough idea of where we are positioned, relative to our competitors. While it’s true that the Impression Share doesn’t behave as if it were just as Google describes, it is still generally useful.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Even more data reinforces the ecommerce growth trend: There may be as many as 2.14 Shoppers spend 36% of their budget online on average ( BigCommerce ). Department of Commerce data shows that ecommerce sales currently average about 9.1% All of these are synonymous and correct –– their use is largely preference-based.

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Selling Controversial Products Online

eCommerceFuel

Because a lot of marketing channels are not available if you’re selling firearms or firearm-related products: AdWords, Amazon in some respects. New post from eCommerceFuel : Today we’re chatting with Chad Myers of 80-Lower about the challenges, anticipated and otherwise, of selling controversial products online.

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