Using Competitive Google Shopping Data to Optimize AdWords Spend and Protect Margins
Wiser
FEBRUARY 2, 2018
While we may not be able to see into our competitors’ ad campaigns, we can use the data that Google does provide to at least get a rough idea of where we are positioned, relative to our competitors. While it’s true that the Impression Share doesn’t behave as if it were just as Google describes, it is still generally useful.
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