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What Might We Do For You Now?

Bryan Eisenberg

After writing Be Like Amazon: Even A Lemonade Stand Can Do It , several people have asked Jeffrey Eisenberg and me: What do you do for companies these days? Does this help explain what we do, or is it confusing? If we can help you, just let us know.

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Exclusive: How Daniel’s Jewelers is Using Vision AI to Better Serve its Customers

Retail TouchPoints

was marked by the Dust Bowl Exodus, now a distant memory for most. Daniel’s Jewelers has been at the center of it all, although from the perspective of Sherwood’s grandson David, who now runs the company, the things that matter most have changed very little over the decades. That post-WWII period in the Western U.S.

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The Dark Side of the Surveillance Economy and What Retailers Should Do About It

Retail TouchPoints

Yes, consumers now have access to never-before-seen levels of personal technology and convenience, but the idiom “there’s no such thing as a free lunch” also has never been more true. We also got a lot of pressure from people to politicize it, but I don’t see this as political; it’s very bipartisan.

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After 25 Years, a Rebrand is Just the Beginning for Edible

Retail TouchPoints

But his daughter, Somia Farid Silber, who’s now the company’s President, isn’t coasting on the company’s past success — she’s too busy thinking about the next 25 years. Retail TouchPoints: How do the company’s origins relate to you and your family? And that’s exactly what happened.

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How Shop Premium Outlets is Helping Brands ‘Light Up’ Excess and Outlet Inventory

Retail TouchPoints

The site, aimed at bringing off-price inventory from Simon’s malls online, now features more than 300 brands and as of last September, sales were up 100% year over year. Retail TouchPoints: What makes SPO stand out in the sea of other marketplaces? In either case, why don’t you [use SPO] as an extra valve for that inventory ?”

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Thrive Causemetics Founder Reveals What it Takes for a Cause-Based Brand to Stay on Mission

Retail TouchPoints

I was surrounded by local farmers where if you wanted corn, you were either growing it yourself or buying it from your friend down the street. “I I was surrounded by local farmers where if you wanted corn, you were either growing it yourself or buying it from your friend down the street.

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To Earn Engagement, Retailers Must Tap into Customers’ Emotions

Retail TouchPoints

If it’s true that we live in an attention economy (wait just a sec, I’m getting an email/text/Slack/LinkedIn alert…okay, I’m back), then retailers — both online and brick-and-mortar — need new tools to not just attract customers but also to keep them engaged. Retail TouchPoints (RTP): How do you define customer engagement?

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