Kellanova 2024 growth drive includes c-store focus

By Johanna Thomson in Grocery 3rd January 2024

Kellanova, the company behind Kellogg’s and Pringles, has announced its plans to continue to drive growth in 2024, with a strong commitment to the symbols and independents channel.

Speaking at the brand’s latest media briefing, Lindsey Kendal, Kellanova’s away-from-home sales director, said: “Last year we laid out our ambitions to drive snacking growth in 2023 and that’s certainly something we’ve done.

“Volume sales in symbols and indies have grown over 14% for cereal snack singles and we’ve seen outperformance in food service, with growth of over 33%. This has been driven by accessing white space in various new environments. We identified an opportunity in out of home occasions, such as pubs and further education, and built a strategy to target them.’’

Looking ahead, from January Kellanova will be launching Coco Pops Chocos in convenience stores and independent retailers, with the introduction of a price marked pack variant. With Kellanova large sharing packs growing ahead of the category in symbols and independents, there will also be further innovation to come on Pringles.