By Debbie Hauss, Editor-in-Chief At the recent Oracle Industry Connect event, I had the opportunity to learn about the digital transformation of Casey’s General Stores. — the fourth-largest convenience chain in the U.S., with 2,000 stores across 15 states. MORE
Although retailers are becoming savvier about using social media, they may be wary about Facebook after the revelation that Cambridge Analytica may have collected personal information from as many as 87 million Facebook users without permission. MORE
Transaction fees are almost a guarantee with every ecommerce platform. It's become an accepted part of the business, even if you're paying a monthly fee on top of that. This is particularly true for online course platforms. MORE
Selling services online doesn't seem that difficult at first, until you start going through the entire process. You have to manage content, set up pricing, notify users when orders are made, retarget those users, and much more. MORE
The most successful ecommerce and retail businesses are metrics obsessed. SpearmintLOVE got 62.48% of their Facebook Fanbase talking about them – and used the power of data (and re-targeting) to do it. The Stray Whisker was able to avoid a bad agency promising them a 2.3% MORE
As a global e-commerce enablement tech company, Prisync gets the chance to work with e-commerce companies of all sizes from all around the world, and also on many different global or local platforms. MORE
[Insert Laura’s intro here]. You’ll learn: [Insert Laura’s points here]. Subscribe: iTunes | Stitcher. With your host Andrew Youderian of eCommerceFuel.com and Jake Cook of Tadpull.com ). MORE
Even though most browsers and smartphones support push notifications, I still see very few ecommerce businesses leveraging them to their full capacity. MORE
This is a guest blog post from Voysis , the complete voice AI platform. You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020 , voice is far more than a trend: it’s the fastest growing technology since the iPhone. MORE
Definition: The idea behind Power trigger is giving the buyer the feeling that they (and not you) are driving the process. And even if the buyer doesn’t actually have full control, what matters is that they believe they do. MORE
As you are working in an e-commerce industry you must be aware of one fact that consumer can change his mind anytime and keep your audience engaged with your site is the most challenging aspect. How do you ensure to be at the top of consumers mind recall? MORE
Who said retail was dead? According to the National Retail Federation , brick and mortar retail stores had a net increase of over 4000 store openings in 2017. For each company that closed a store, 2.7 companies opened stores. Although department stores stayed the same, Superstores thrived. MORE
Promoting on social can feel like a popularity rollercoaster. One minute, you’re on top. Your post is taking off – skyrocketing through timelines and racking up likes and shares. But the next time you post? Crickets. MORE
Transaction fees are almost a guarantee with every ecommerce platform. It's become an accepted part of the business, even if you're paying a monthly fee on top of that. This is particularly true for online course platforms. MORE
Every now and then, the overlords of the Internet decide to change things up in the digital marketing world. And with how fast things change, it can sometimes be easy to miss a noteworthy tidbit of news. One such tidbit recently came to light, and it’s definitely worth your attention. MORE
We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics. We can count how many social followers we have. We can watch our number of website visitors grow. But how do we know what is really successful? MORE
Account-based marketing (ABM), demand generation, social selling, channel marketing, go-to-market strategy, marketing mix, campaign execution and almost anything that today’s B2B marketer worries about hinges on having relevant content that engages your buyers. MORE
There are some people in this world that are nuts about pens. We’re not just talking about the classic boxes of Bics, but pens that are worthy of being held in their own mahogany box and destined to sign an important document. Brian Goulet of Goulet Pens is one of those guys. MORE
On Demand Webinar : Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. With the right insights, he fought back against teams with far more money and resources to create a winning baseball organization. MORE
Is Retail Order Management Technology Like eCommerce Middleware? A competitor in Europe recently published a blog post discussing how retail order management technology can be likened to an effective ecommerce middleware layer. And YES, we actually agree with this, whole-heartedly. MORE
Today I’m thrilled to have Molly Pittman on the show. Molly is someone who I met at both Traffic and Conversions and Social Media Marketing World and she’s a digital marketing expert and educator. MORE
One of the positive consequences of having fantastic speakers and robust conversations at Consumer Marketing this year is that we have a backlog of questions from the audience that we weren’t able to address on stage. MORE
There’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally. Appier, established six years ago in Taiwan, is one of these firms. MORE
Did you know 82 percent of sales on Amazon happen through Buy Box? Things are similar even on other marketplaces like Walmart, NewEgg, and Sears. No wonder, the majority of online sellers put so much effort in winning these buy boxes that virtually guarantee them increased sales. MORE
Standing out in the crowded e-commerce field is more challenging--but also more imperative--than ever. If you are an online merchant, then you are competing against countless other retailers (selling tens of millions of products). MORE
I would like to introduce myself as a new member of Forrester Data’s data science team. Before joining Forrester, I studied economics at McGill University, where I developed a skillset in quantitative analysis and knowledge of the incentive-driven behaviors fueling today’s consumer-driven economy. MORE
Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. There is always a new platform emerging for marketers to look into and master to stay ahead of the trends. MORE
Top B2B marketing leaders think carefully and thoroughly about which markets represent the best fit for their offerings. Account-based marketing (ABM) is the most recent embodiment of this practice – what is generally called go-to-market strategy. Old timers (like me!) MORE
Establishing direct-to-consumer relationships is more important than ever for branded manufacturers — many […]. The post 3 Priorities For Manufacturers To Build Direct-To-Consumer Sales appeared first on The Omni Channel. MORE
This is a guest post by?Carlton Carlton Dunn, Senior Account Executive at Wiser. . For too long, brands have had to guess whether or not their in-store display and merchandising investments were actually driving revenue. MORE
How Can You Decrease Retail Shipping Costs? Today’s retailers have more options than ever before to help contain and reduce shipping costs. Growth in online sales grabs all the headlines these days. It is true, and you have to be there. MORE
. . Who’s afraid of influencer marketing? A lot of people, it turns out. You’ve probably heard the stories of celebrities being paid millions to endorse products on Instagram and thought, ‘There’s no way I can afford that for my B2C brand!’. But influencers are far more approachable than you might imagine. If you find the right people with the right audience in the right niche, influencers can drive consistent revenue and a passionate devotion to your B2C brand. MORE
By Rafael Lourenco, ClearSale ? E-Commerce retailers know that screening transactions for fraud is critical to preventing losses. MORE
BigCommerce
APRIL 18, 2018
The most successful ecommerce and retail businesses are metrics obsessed. SpearmintLOVE got 62.48% of their Facebook Fanbase talking about them – and used the power of data (and re-targeting) to do it. The Stray Whisker was able to avoid a bad agency promising them a 2.3%
My Wife Quit Her Job
APRIL 19, 2018
Today I’m thrilled to have Molly Pittman on the show. Molly is someone who I met at both Traffic and Conversions and Social Media Marketing World and she’s a digital marketing expert and educator.
Retail TouchPoints
APRIL 18, 2018
Although retailers are becoming savvier about using social media, they may be wary about Facebook after the revelation that Cambridge Analytica may have collected personal information from as many as 87 million Facebook users without permission.
Bryan Eisenberg
APRIL 16, 2018
On Demand Webinar : Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. With the right insights, he fought back against teams with far more money and resources to create a winning baseball organization.
Retail TouchPoints
APRIL 18, 2018
By Debbie Hauss, Editor-in-Chief At the recent Oracle Industry Connect event, I had the opportunity to learn about the digital transformation of Casey’s General Stores. — the fourth-largest convenience chain in the U.S., with 2,000 stores across 15 states.
Rishi Rawat
APRIL 16, 2018
Definition: The idea behind Power trigger is giving the buyer the feeling that they (and not you) are driving the process. And even if the buyer doesn’t actually have full control, what matters is that they believe they do.
Ecommerce Platforms
APRIL 16, 2018
Transaction fees are almost a guarantee with every ecommerce platform. It's become an accepted part of the business, even if you're paying a monthly fee on top of that. This is particularly true for online course platforms.
Zaius
APRIL 17, 2018
. . Who’s afraid of influencer marketing? A lot of people, it turns out. You’ve probably heard the stories of celebrities being paid millions to endorse products on Instagram and thought, ‘There’s no way I can afford that for my B2C brand!’. But influencers are far more approachable than you might imagine. If you find the right people with the right audience in the right niche, influencers can drive consistent revenue and a passionate devotion to your B2C brand.
Forrester eCommerce
APRIL 17, 2018
There’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally. Appier, established six years ago in Taiwan, is one of these firms.
Retail TouchPoints
APRIL 16, 2018
By Rafael Lourenco, ClearSale ? E-Commerce retailers know that screening transactions for fraud is critical to preventing losses.
Kissmetrics
APRIL 13, 2018
Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. There is always a new platform emerging for marketers to look into and master to stay ahead of the trends.
Ecommerce Platforms
APRIL 16, 2018
Transaction fees are almost a guarantee with every ecommerce platform. It's become an accepted part of the business, even if you're paying a monthly fee on top of that. This is particularly true for online course platforms.
eCommerceFuel
APRIL 20, 2018
There are some people in this world that are nuts about pens. We’re not just talking about the classic boxes of Bics, but pens that are worthy of being held in their own mahogany box and destined to sign an important document. Brian Goulet of Goulet Pens is one of those guys.
Forrester eCommerce
APRIL 17, 2018
Top B2B marketing leaders think carefully and thoroughly about which markets represent the best fit for their offerings. Account-based marketing (ABM) is the most recent embodiment of this practice – what is generally called go-to-market strategy. Old timers (like me!)
Prisync
APRIL 17, 2018
As you are working in an e-commerce industry you must be aware of one fact that consumer can change his mind anytime and keep your audience engaged with your site is the most challenging aspect. How do you ensure to be at the top of consumers mind recall?
Kissmetrics
APRIL 16, 2018
Who said retail was dead? According to the National Retail Federation , brick and mortar retail stores had a net increase of over 4000 store openings in 2017. For each company that closed a store, 2.7 companies opened stores. Although department stores stayed the same, Superstores thrived.
OrderDynamics
APRIL 19, 2018
How Can You Decrease Retail Shipping Costs? Today’s retailers have more options than ever before to help contain and reduce shipping costs. Growth in online sales grabs all the headlines these days. It is true, and you have to be there.
eCommerceFuel
APRIL 13, 2018
[Insert Laura’s intro here]. You’ll learn: [Insert Laura’s points here]. Subscribe: iTunes | Stitcher. With your host Andrew Youderian of eCommerceFuel.com and Jake Cook of Tadpull.com ).
Forrester eCommerce
APRIL 13, 2018
Account-based marketing (ABM), demand generation, social selling, channel marketing, go-to-market strategy, marketing mix, campaign execution and almost anything that today’s B2B marketer worries about hinges on having relevant content that engages your buyers.
Guidance
APRIL 18, 2018
Standing out in the crowded e-commerce field is more challenging--but also more imperative--than ever. If you are an online merchant, then you are competing against countless other retailers (selling tens of millions of products).
Kissmetrics
APRIL 19, 2018
Every now and then, the overlords of the Internet decide to change things up in the digital marketing world. And with how fast things change, it can sometimes be easy to miss a noteworthy tidbit of news. One such tidbit recently came to light, and it’s definitely worth your attention.
Wiser
APRIL 20, 2018
This is a guest post by?Carlton Carlton Dunn, Senior Account Executive at Wiser. . For too long, brands have had to guess whether or not their in-store display and merchandising investments were actually driving revenue.
OrderDynamics
APRIL 20, 2018
Is Retail Order Management Technology Like eCommerce Middleware? A competitor in Europe recently published a blog post discussing how retail order management technology can be likened to an effective ecommerce middleware layer. And YES, we actually agree with this, whole-heartedly.
Forrester eCommerce
APRIL 17, 2018
One of the positive consequences of having fantastic speakers and robust conversations at Consumer Marketing this year is that we have a backlog of questions from the audience that we weren’t able to address on stage.
Prisync
APRIL 19, 2018
As a global e-commerce enablement tech company, Prisync gets the chance to work with e-commerce companies of all sizes from all around the world, and also on many different global or local platforms.
Kissmetrics
APRIL 18, 2018
We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics. We can count how many social followers we have. We can watch our number of website visitors grow. But how do we know what is really successful?
Kibo
APRIL 19, 2018
Establishing direct-to-consumer relationships is more important than ever for branded manufacturers — many […]. The post 3 Priorities For Manufacturers To Build Direct-To-Consumer Sales appeared first on The Omni Channel.
Forrester eCommerce
APRIL 17, 2018
I would like to introduce myself as a new member of Forrester Data’s data science team. Before joining Forrester, I studied economics at McGill University, where I developed a skillset in quantitative analysis and knowledge of the incentive-driven behaviors fueling today’s consumer-driven economy.
ChannelSale
APRIL 18, 2018
Did you know 82 percent of sales on Amazon happen through Buy Box? Things are similar even on other marketplaces like Walmart, NewEgg, and Sears. No wonder, the majority of online sellers put so much effort in winning these buy boxes that virtually guarantee them increased sales.
Kissmetrics
APRIL 17, 2018
Promoting on social can feel like a popularity rollercoaster. One minute, you’re on top. Your post is taking off – skyrocketing through timelines and racking up likes and shares. But the next time you post? Crickets.
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