Trending Articles

Why Marketing Relevance Matters In An Ever-Changing Marketplace

Retail TouchPoints

By Adam Roberts, VeraCentra In marketing, “relevance” is the measure of how appropriate and valuable your product offer is to a given customer’s needs.


How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales


A few years ago, Forbes contributor Ken Krogue noticed a lady returning rotten, moldy fruit at a Costco store. The clerk attending to the woman kindly offered her money back, even though she bought the fruit days ago, when they were still fresh.


197: A Better Way To Launch Products On Amazon With Scott Voelker

My Wife Quit Her Job

Today I’m happy to have Scott Voelker of The Amazing Seller back on the show. Last time I had him on was back in episode 89. And since then, we’ve become good friends, hung out at multiple conferences together including Fincon where we were both on a panel together.

A/B Test Your Entire Ecommerce Brand


The best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday. But hold on, analysis from a different company says it’s best to send your customers emails when nobody else is sending them.

B2C 2

Fear …

Rishi Rawat

… is an incredibly powerful emotion: Article Story

More Trending

Top 10 Sessions at eTail West 2018


If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs. The sunny Californian location probably helped sway your decision, as well, but that’s not the only reason. Starting on February 26, many of the world’s top ecommerce retailers will converge for three days of in-depth learning and valuable networking.

4 Reasons Chatbots Are Now a Must-Have for eCommerce


Chatbots were a novelty for a while, but they have quickly become a must-have technology within eCommerce. Companies have found ways to improve results through chatbot use for sales, service, and support activities.

Augmented Reality In Retail: The New Normal

Retail TouchPoints

By Pieter Aarts, roOomy To stay competitive in today’s technology-driven world, it’s crucial that retailers implement new solutions that exceed expectations for both their customer experience and their back-end operations.

The 30 Best Shopify Themes for 2018

Ecommerce Platforms

If you have a business in need of a stunning website, then look no further. This list of 30 best Shopify themes makes it easy to find your perfect design. Whether you have a large inventory, sell a single product, or are just starting out, there is something for everyone in this collection.


Are UK shoppers falling out of love with the internet?

Retail Technology Review

Home delivery expert ParcelCompare says todays ONS retail sales figures for January show online growth slowing to 9.1% - down from 19.2% last January


2018 Mobile And New Technology Priorities For Marketers

Forrester eCommerce

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences.


12 Growth Hacking Techniques You Can Try This Week


Traditional marketing is getting a facelift. Not the scary kind, where you can’t move your eyebrows anymore — but the kind where you look well-rested and ten years younger, and no one can put their finger on the reason why.


eTail West 2018


Guidance will be attending the 2018 eTail West conference in Palm Desert from February 26th – March 1st. eTail West brings together the top minds from America’s most successful brands and retailers to discuss all aspects of digital commerce in 2018 and beyond.


Bigcommerce, Americommerce, Volusion & More


There are dozens upon dozens of eCommerce shopping carts for every store owner’s need. From super custom solutions to fully-hosted, we’ve already covered some of the most popular carts this past month.

Retail rut? Only 50% of UK retailers have a digital strategy in place despite consumer demand

Retail Technology Review

Almost half (46 percent) of British consumers believe Augmented Reality (AR) will positively impact retail, with Virtual Reality (VR) close behind (22 percent), yet only 50 percent of retailers have a digital strategy to implement these technologies according to Fujitsu's Tech in a Transforming Britain Report

The Use Case Should Drive Your Choice Of Next Generation Network Technology

Forrester eCommerce

Discussions about the promise of 5G networks are getting more excited. 5G is set to open new doors for enterprises to deploy IoT-enabled use cases that require high bandwidth, ultra-low latency, and differentiated service characteristics.

Free Webinar: Marketplace Seller Success


Rakuten Group generates $7.1B revenue, $100 Billion GMV . Revamped marketplace for seller success . Keynote Speaker: . Takumi Kawashima – Business Development Manager at Rakuten Commerce LLC. Scheduled date & time : Wednesday, February 28, 2018 at 1 PM EDT.

Longer is Better: A 6 Step Cheat Sheet to Creating Content that Attracts 361,494 Visitors


We have all been there. You spend time and money creating short-and-sweet content for your targeted audience; you drink copious cups of coffee and push out all other daily noise to give it your all. When your gem is complete, you click “publish.”. But your content doesn’t seem to generate any leads.

Shopify Plus and How it’s Changing the Market


Shopify Plus is a full service digital commerce platform that is getting a lot of traction in the market. Suitable for global corporations as well as mom-and-pop shops, Shopify Plus’ out of the box functionality and ease of implementation makes it attractive to technology decision makers.

4 Essential Ecommerce Emails Your Business Needs


There are a few essential ecommerce emails every business should send to increase clicks, conversions, and engagement. Try one of these 5 today. Read more. The post 4 Essential Ecommerce Emails Your Business Needs appeared first on ecomdash. Blog Ecommerce Tips

The Data Digest: Consumers Want Devices To Talk Back

Forrester eCommerce

My parents were recently gifted their first Amazon Echo — and as you might guess, I’ve been thrilled to observe first-hand how a household of relative tech Luddites responds to the device.

From Equinox to Dollar Shave Club: 8 Brands with Winning Content for Commerce Strategies


Furthermore is a digital magazine that seems to have it all: eye-catching images, sleek design and a great mix of articles. Topics prominently featured on the homepage run the gamut from which ingredients are best for your hair to alternative pastas to why we get the flu.

New [Whitepaper]: Boost Margins with Price Optimization


Pricing in retail is not one-and-done. It needs to change over time, as inventory ages and demand changes. In order to make that a reality, retailer leaders turn to price optimization.

Mobile Commerce App: Why Is It Crucial For A Great User Experience?


Over the past several years if there has been any e-commerce buzzword hotter than the disruption caused by m-commerce, well, please let us know.


Can Your Platform Deflect A Data Breach? Check For These 5 Security Must-Haves


Even as shoppers’ expectations rise for sophisticated omnichannel shopping experiences, they remain concerned […]. The post Can Your Platform Deflect A Data Breach? Check For These 5 Security Must-Haves appeared first on The Omni Channel. eCommerce data security ecommerce platform

Facebook: The industry wants transparency, not new labels

Forrester eCommerce

Facebook made an announcement yesterday titled “Making Ad Metrics Clearer” that says, in part: We’ve heard that businesses want more insight into our measurement tools and metrics. So today, we’re introducing new labels on some of our metrics to clearly show how they are calculated. The centerpiece of its announcement is new […].


Are Retail Executives out of Omni-Channel Touch?


Are Retail Executives out of Omni-Channel Touch? First of all retail executives, let’s get the definition of omni-channel retail out of the way. Omni-channel retail is a seamless shopping experience offered to customers who shop across different retail channels.

How to Set Up Amazon PPC: A 2018 Guide


As an Amazon buyer, you’re flooded with product choices. You visit the marketplace looking for a spatula, and a quick search gives you thousands of kitchen tool options — short, long, plastic, colorful.

NY Times Engages Olympics Fans with Personalized Pushes; Yoox Attributes 50% of Sales to Mobile App; Retailers Prioritize Omnichannel Experiences


During this Winter Olympics, The New York Times’ app users can engage directly with sports editor Sam Manchester and get personalized updates on their favorite events.

The Key to a Successful Subscription Program


What does it take to turn a shopper from customer to loyalist to advocate? A shopping experience that exceeds their expectations at every turn. The post The Key to a Successful Subscription Program appeared first on Bronto Blog. Marketing Strategy Partners Recommendations

The Data Digest: Which Ads Resonate In The Weeks After Super Bowl LII

Forrester eCommerce

In a blog post immediately following this year’s Super Bowl, my colleague Joanna O’Connell said that ads in this year’s big game could be summed up as “trying too hard with mostly nonsensical and underwhelming results.” Of all the ads that played during the game, the winner of this year’s Try-Hard award was certainly Ram […]. advertising B2C marketing brand building customer insights social listening & listening platforms social media Super Bowl


Fashion Omnichannel Retail: Get Started NOW!


Fashion Omni-Channel Retail: Get Started NOW! Nothing is as fun and exciting to me, your favourite kind of millennial customer, as fashion retail.

You’re Probably Overspending on Branded Search Campaigns in Google (and Don’t Even Know It)

Inflow Insights

If someone searches for your brand in Google, you want to dominate the results they see. Like Jeep: Branded Campaigns vs. General Campaigns.

Gmail Announces More Interactivity and Dynamic Content in Emails


Last week Google announced that it will be adding support for more interactive and dynamic emails to Gmail. The Gmail team will do this by adding support for many of the elements from the Accelerated Mobile Pages (AMP) project.