If you want to make the case for CX, check out the new data we just published in the report “Drive Business Growth With Great Customer Experience, 2017” (paywall). In our analysis, we modeled the effect of changes in CX on loyalty and business growth for 17 industries. We included four new industries per popular demand: Health […]. customer experience customer experience index (CX Index MORE
What’s the future of CX? How will Artificial Intelligence (AI) help break through the customer experience ceiling? How must CX professionals like you evolve their skills? We found a surprising – and not so surprising – answer when the Boston CXPA team celebrated CX Day. Forrester hosted the celebration with CX and UX practitioners in […]. artificial intelligence (AI) customer experience MORE
If you’re like most B2C marketers, you’re probably already planning out the perfect email marketing strategy for Black Friday. It has to be fun, engaging, surprising, and — most of all — effective at driving new and repeat purchases. MORE
Order received. Reset your password. Your monthly balance summary. These are just a few of the transactional email types that we all know, love and more importantly, expect. Whether you’re a rabid online shopper or someone who just uses online banking, transactional emails are important. They’re tailored for you, based on information you should have. So why is it that transactional email is often the least talked-about, most undervalued email tool in a marketer’s arsenal? MORE
Is A Rewards Program Right For You? Still not sure if a rewards program is really necessary for your business? Our quick and easy quiz will help you make the right decision. GET THE FREE GUIDE. Reward Program Strategy MORE
Last year, we brought you a list of all eCommerce Conferences in 2017. This year, we have a bigger list. If your event is missing from our list, contact us. In 2018, there are many eCommerce events happening all over the world from Canada, USA to Australia. MORE
Are your customers at-risk? You may not think so, but if a group of buyers hasn’t engaged with your brand at all in more than 30 days, they may be. If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. MORE
People either do what you want. Or they don’t. And there’s not a whole lot you can do about it. Except react. Except follow-up based on a new set of rules. That doesn’t mean you can’t predict it, though. That doesn’t mean you can’t manipulate it. MORE
B2B ecommerce will reach $1.2 trillion and account for 13.1% of all B2B sales in the U.S. by 2021. Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. MORE
Ever wish there was an easy button to get product content to every retailer you work with? Who doesn’t? Unfortunately, you can’t simply send one version of product content to every retailer. And those retailer requests for differentiated content are by design, as Salsify co-founder Rob Gonzalez explains in a short video about the complex, messy state of product syndication MORE
Amazon is a game-changer, and economic multiplier and a trendsetter rolled into one. You’ve heard the hyperbole before, but in this case, it’s an understatement. MORE
We are entering the age of connected car commerce. Buckle your seatbelts. Gartner predicts that by 2020, 80% of vehicles (roughly 250 million cars) will be connected to the Internet of Things. MORE
Exit popups are powerful. Earlier this year, we analyzed the performance of a sample of email popups cumulating 204 million displays. Among our key learnings, exit popups outperformed popups displayed on landing pages by +5%. MORE
By integrating back-end and front-end processes into a centralized commerce platform, retailers are able to deliver a consistent customer experience. What it really comes down to is automation and consistency. Omnichannel Retail MORE
Shifts in Google’s rankings and searcher behavior have changed how SEO’s must apply CRO. MORE
Like many digital native startups, data analytics underpinned peer-to-peer eCommerce site Etsy’s operations since the company was founded in 2005. MORE
What Exactly Is An Out-Of-The-Box Retail DOM? There are two philosophies in the world of order management systems (OMS). One is that distributed order management (DOM) systems should simply be a platform that lets a retailer code and fully customize their own system. MORE
If you’re looking to provide your customers with more ways to earn points, drive participation in your rewards program , or simply increase your average order value, a bonus points event may be right for your business! However, while bonus points events can be a fantastic tool to keep your rewards program top of mind, it’s important that they are launched strategically. Reward Program Strategy MORE
Retail Technology Integration: How Important Is It? The past few months the OD team and I have spoken to several retailers and brands. A common topic we have been hearing is “We have been promised a lot and it never came. You would not believe the negative impact that has had on business”. MORE
Is It A Smart Retail Strategy To Accept Amazon Returns? Kohl’s has sent shock waves through the retail industry by doing the unthinkable – teaming up with the most notorious and aggressive competitor in retail, Amazon. MORE
Location-based marketing is part of our daily lives as consumers. Even when we’re not searching specifically for a service provider near us or for a product at the local Macy’s, search engines will still share relevant, local results with us anyway. MORE
Earlier in the year, we declared 2017 to be the year of DevOps and I am pleased to say, “we were right!!” With our data confirming that 50% of organizations are implementing DevOps, DevOps has reached “Escape Velocity”[1]. MORE
By Ryan James Dee, Interactions The world is flat…screened. According to the International Telecommunication Union, 81% of the developed world is online. And Global Digital reports more than half of the world’s web traffic comes from mobile devices. MORE
Organization are slow to change but technology changes quickly. If you leave the organization as is many won’t catch up with the change, and the technology maturity gap will widen between them over time. I saw this described in breakout panel at Strata Data in New York a few weeks ago. MORE
According to NRF ’s annual Halloween survey, more than 179 million Americans are planning to take part in Halloween festivities – up from 171 million last year. Spending is expected to reach a record high of $9.1 MORE
November is nearing, kids are working on their holiday wish list, and retailers and ecommerce brands are primed and ready for the busiest time of the year. MORE
This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. We’ve all heard about how the rise of eCommerce is killing the traditional brick-and-mortar store. MORE
YouTube remarketing isn’t some flash in the pan marketing opportunity. There are over 1.3 billion monthly active users worldwide on YouTube. That’s more than Instagram, Twitter, and Snapchat combined. MORE
In a perfect world, every person who lands on your site would find a product that they couldn’t live without, add it to their cart, then check out. You’d see 100% conversion rates and it would be raining cats and dogs. Of course, we don’t live in the perfect world. MORE
Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need to be discounted over time. MORE
An interview with Marc Presuche, data nerd extraordinaire, about the makeup of an ideal optimization team, using data to make smarter decisions and the looming tower of Amazon's entry into the media world. The post Partner Spotlight: It’s Good to Be LeROI appeared first on Dynamic Yield. MORE
Our previous generation didn’t have it so easy. Now almost anyone can become an entrepreneur without breaking their bank balance to generate capital. MORE
Running an e-commerce company seems cool but is not easy. Think about that, you are always bombarded with customer demands and complaints, growth ideas, marketing pressure and fierce competition in the market. MORE
At the recent inaugural ShopTalk Europe event in Copenhagen, Hudson’s Bay Company CEO Gerald Storch posited that retailers risk hastening their demise by taking an axe to their store counts. Clearly there are many factors that contribute to a brand’s march to the retail graveyard, yet there is mounting evidence that Storch’s observation is on the money. MORE
In this year’s Customer Experience Index, Forrester ranked and measured CX quality of 28 US direct and traditional retail banks brands. The research is based on Forrester’s CX Index methodology, which measures how well a brand’s CX strengthens the loyalty of its customers. MORE
In 1935, a market researcher named Arthur Nielsen invented what would become an industry changing concept: market share. For the first time, brands had a way to measure their sales relative to competitors and relative to their category’s overall growth. MORE
Zaius
OCTOBER 19, 2017
Are your customers at-risk? You may not think so, but if a group of buyers hasn’t engaged with your brand at all in more than 30 days, they may be. If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene.
OrderDynamics
OCTOBER 19, 2017
Is It A Smart Retail Strategy To Accept Amazon Returns? Kohl’s has sent shock waves through the retail industry by doing the unthinkable – teaming up with the most notorious and aggressive competitor in retail, Amazon.
Zaius
OCTOBER 17, 2017
If you’re like most B2C marketers, you’re probably already planning out the perfect email marketing strategy for Black Friday. It has to be fun, engaging, surprising, and — most of all — effective at driving new and repeat purchases.
BigCommerce
OCTOBER 17, 2017
Location-based marketing is part of our daily lives as consumers. Even when we’re not searching specifically for a service provider near us or for a product at the local Macy’s, search engines will still share relevant, local results with us anyway.
Retail TouchPoints
OCTOBER 16, 2017
By Ryan James Dee, Interactions The world is flat…screened. According to the International Telecommunication Union, 81% of the developed world is online. And Global Digital reports more than half of the world’s web traffic comes from mobile devices.
Wiser
OCTOBER 20, 2017
Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need to be discounted over time.
Sailthru
OCTOBER 17, 2017
Order received. Reset your password. Your monthly balance summary. These are just a few of the transactional email types that we all know, love and more importantly, expect. Whether you’re a rabid online shopper or someone who just uses online banking, transactional emails are important. They’re tailored for you, based on information you should have. So why is it that transactional email is often the least talked-about, most undervalued email tool in a marketer’s arsenal?
Blue Acorn
OCTOBER 18, 2017
November is nearing, kids are working on their holiday wish list, and retailers and ecommerce brands are primed and ready for the busiest time of the year.
eCommerce Training Academy
OCTOBER 17, 2017
Last year, we brought you a list of all eCommerce Conferences in 2017. This year, we have a bigger list. If your event is missing from our list, contact us. In 2018, there are many eCommerce events happening all over the world from Canada, USA to Australia.
Forrester eCommerce
OCTOBER 19, 2017
If you want to make the case for CX, check out the new data we just published in the report “Drive Business Growth With Great Customer Experience, 2017” (paywall). In our analysis, we modeled the effect of changes in CX on loyalty and business growth for 17 industries. We included four new industries per popular demand: Health […]. customer experience customer experience index (CX Index
Wiser
OCTOBER 16, 2017
This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. We’ve all heard about how the rise of eCommerce is killing the traditional brick-and-mortar store.
Steve Dennis
OCTOBER 17, 2017
At the recent inaugural ShopTalk Europe event in Copenhagen, Hudson’s Bay Company CEO Gerald Storch posited that retailers risk hastening their demise by taking an axe to their store counts. Clearly there are many factors that contribute to a brand’s march to the retail graveyard, yet there is mounting evidence that Storch’s observation is on the money.
Profitero
OCTOBER 18, 2017
In 1935, a market researcher named Arthur Nielsen invented what would become an industry changing concept: market share. For the first time, brands had a way to measure their sales relative to competitors and relative to their category’s overall growth.
Smile.io
OCTOBER 19, 2017
Expert's Guide to Boosting Program Engagement. A successful program is best measured by how many members are engaged and participating. Boost your numbers with our expert advice. GET THE FREE GUIDE. Reward Program Strategy
Forrester eCommerce
OCTOBER 19, 2017
What’s the future of CX? How will Artificial Intelligence (AI) help break through the customer experience ceiling? How must CX professionals like you evolve their skills? We found a surprising – and not so surprising – answer when the Boston CXPA team celebrated CX Day. Forrester hosted the celebration with CX and UX practitioners in […]. artificial intelligence (AI) customer experience
Omniconvert
OCTOBER 19, 2017
Shifts in Google’s rankings and searcher behavior have changed how SEO’s must apply CRO.
Dynamic Yield
OCTOBER 19, 2017
An interview with Marc Presuche, data nerd extraordinaire, about the makeup of an ideal optimization team, using data to make smarter decisions and the looming tower of Amazon's entry into the media world. The post Partner Spotlight: It’s Good to Be LeROI appeared first on Dynamic Yield.
Profitero
OCTOBER 23, 2017
According to NRF ’s annual Halloween survey, more than 179 million Americans are planning to take part in Halloween festivities – up from 171 million last year. Spending is expected to reach a record high of $9.1
Smile.io
OCTOBER 18, 2017
Is A Rewards Program Right For You? Still not sure if a rewards program is really necessary for your business? Our quick and easy quiz will help you make the right decision. GET THE FREE GUIDE. Reward Program Strategy
Forrester eCommerce
OCTOBER 19, 2017
Like many digital native startups, data analytics underpinned peer-to-peer eCommerce site Etsy’s operations since the company was founded in 2005.
BigCommerce
OCTOBER 20, 2017
B2B ecommerce will reach $1.2 trillion and account for 13.1% of all B2B sales in the U.S. by 2021. Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S.
GetElastic
OCTOBER 18, 2017
We are entering the age of connected car commerce. Buckle your seatbelts. Gartner predicts that by 2020, 80% of vehicles (roughly 250 million cars) will be connected to the Internet of Things.
Salsify
OCTOBER 16, 2017
Ever wish there was an easy button to get product content to every retailer you work with? Who doesn’t? Unfortunately, you can’t simply send one version of product content to every retailer. And those retailer requests for differentiated content are by design, as Salsify co-founder Rob Gonzalez explains in a short video about the complex, messy state of product syndication
iQmetrix
OCTOBER 18, 2017
By integrating back-end and front-end processes into a centralized commerce platform, retailers are able to deliver a consistent customer experience. What it really comes down to is automation and consistency. Omnichannel Retail
Forrester eCommerce
OCTOBER 18, 2017
Organization are slow to change but technology changes quickly. If you leave the organization as is many won’t catch up with the change, and the technology maturity gap will widen between them over time. I saw this described in breakout panel at Strata Data in New York a few weeks ago.
Ecommerce Platforms
OCTOBER 17, 2017
Our previous generation didn’t have it so easy. Now almost anyone can become an entrepreneur without breaking their bank balance to generate capital.
OrderDynamics
OCTOBER 17, 2017
What Exactly Is An Out-Of-The-Box Retail DOM? There are two philosophies in the world of order management systems (OMS). One is that distributed order management (DOM) systems should simply be a platform that lets a retailer code and fully customize their own system.
ROI Revolution
OCTOBER 18, 2017
YouTube remarketing isn’t some flash in the pan marketing opportunity. There are over 1.3 billion monthly active users worldwide on YouTube. That’s more than Instagram, Twitter, and Snapchat combined.
Prisync
OCTOBER 19, 2017
Running an e-commerce company seems cool but is not easy. Think about that, you are always bombarded with customer demands and complaints, growth ideas, marketing pressure and fierce competition in the market.
Forrester eCommerce
OCTOBER 16, 2017
In this year’s Customer Experience Index, Forrester ranked and measured CX quality of 28 US direct and traditional retail banks brands. The research is based on Forrester’s CX Index methodology, which measures how well a brand’s CX strengthens the loyalty of its customers.
Kissmetrics
OCTOBER 23, 2017
People either do what you want. Or they don’t. And there’s not a whole lot you can do about it. Except react. Except follow-up based on a new set of rules. That doesn’t mean you can’t predict it, though. That doesn’t mean you can’t manipulate it.
OrderDynamics
OCTOBER 20, 2017
Retail Technology Integration: How Important Is It? The past few months the OD team and I have spoken to several retailers and brands. A common topic we have been hearing is “We have been promised a lot and it never came. You would not believe the negative impact that has had on business”.
Klaviyo
OCTOBER 17, 2017
In a perfect world, every person who lands on your site would find a product that they couldn’t live without, add it to their cart, then check out. You’d see 100% conversion rates and it would be raining cats and dogs. Of course, we don’t live in the perfect world.
Smile.io
OCTOBER 17, 2017
If you’re looking to provide your customers with more ways to earn points, drive participation in your rewards program , or simply increase your average order value, a bonus points event may be right for your business! However, while bonus points events can be a fantastic tool to keep your rewards program top of mind, it’s important that they are launched strategically. Reward Program Strategy
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