In recent times, annually held IRCE (Internet Retailer Conference + Exhibition) has become a hallmark of excellence and inventiveness in the e-commerce industry that online sellers around the world participate in. MORE
Retailers, Do You Know the Web? It is evident that the Internet has transformed modern-day life. Whether people use their smartphones to check for their closest retail store or pay for items in shops. The web has affected retail on every level in recent years. MORE
Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. MORE
Being a small business owner means wearing a lot of hats - and even being your own marketer sometimes. Under the Marketing tab, you’ll find a fresh look that’s easier than ever to manage all of your growing business' needs. MORE
Last week I had the opportunity to speak at a dinner event with 20+ senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market challenges associated with buyer behavior change in general, ABM specifically. MORE
Content is one of the most underutilized marketing tactics in B2C and ecommerce today — but that’s changing quickly. More and more marketers are realizing that by creating great content that ranks on Google for specific and relevant terms, they can attract a constant stream of qualified traffic to their ecommerce site — for free. However, content marketing takes not only writing talent and SEO knowledge, but also patience. This strategy is not going to result in overnight success. MORE
Editor’s note: This is a guest post by Raj Jana, Founder, JavaPresse. The rapid growth of the eCommerce industry is both a gift and a curse. On the one hand, more and more people shopping online means there’s more money to be made. But on the other hand, it means a more competitive marketplace. MORE
“ We see ecommerce as something that hasn’t had a lot of innovation”. Stated Webflow’s chief technology officer, Bryant Chou. Now hold it right there! Why would he make such a claim? Hasn’t ecommerce been growing astronomically of late? MORE
Can you believe it’s been a year already? Where does the time go? Let's take a moment to reflect on a few favorite moments from this first year. The post A Look Back at Year One of The Commerce Marketer Podcast appeared first on Bronto Blog. Marketing Strategy Partners Podcasts MORE
AdTech has been a buzzword in the digital and marketing worlds for couple of years. It is a general term for the software and tools that help agencies and brands target, deliver, and analyze their digital advertising efforts. MORE
As all of you know, I quit my full time job as an engineering director 2 years ago. And with 40 extra hours per week of free time on my hands, I’ve been searching for a long time for another project to pursue that would keep me happy. MORE
Every retailer uses discounts for a very simple reason: They work. But discounting is much more complicated than putting promo codes out into the universe and suddenly acquiring new customers, everywhere from Facebook to the subway. Discounts are more than just an incentive. MORE
If you want to start a successful ecommerce business, you need the ability to process transactions on your own website. And choosing the right ecommerce platform is one of the biggest decisions you’ll have to make. MORE
What Exactly is Dynamic Inventory Visibility? Dynamic inventory visibility is a view of stock levels that can change contingent on certain criteria. These criteria can range from geographic boundaries to promotional timings, among others. MORE
You’re hoping to sell products online, or maybe you already do. The issue is “online” is too general. Just as you would for a brick-and-mortar store, you need to decide where you want to sell your products online. MORE
If you've ever wondered whether or not you're leaving money on the table with your current payment gateway, the answer is probably yes. MORE
When you see Amazon’s logo, you immediately know exactly what you’re about to get. Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. MORE
Most marketers know all about push notifications. They’re a bit more skeptical about in-app notifications. That’s a mistake. Why, exactly? Before we answer that question, let’s start with a primer for marketers who aren’t currently working a mobile messaging strategy. MORE
Video: If you hate watching videos read this: The Zeitgeist affects the emotions phrases evoke. MORE
Top-performing text-based eCommerce ads all have one thing in common: relevancy. All of the ads’ information — from the click-through URL and description, to any extension — is targeted to the search in which they appear. MORE
Employee Spotlight is a series meant to surface stories of the amazing individuals behind our omnichannel personalization platform. This month meet Sasha, Director of R&D. The post Employee Spotlight: Sasha Popov appeared first on Dynamic Yield. Personalization Employee Spotlight R&D MORE
83 
Like the brand he led for more than 40 years, Howard Schultz gained a well-deserved reputation for innovation, success — and controversy. His impending departure as Starbucks chairman has many wondering if he will run for the presidency in 2020. MORE
In-Store Mobile Delivers Service, Efficiency, and Convenience. Customer service through associate-assisted mobile scanning and checkout. Operational efficiency through associate mobility. Customer convenience through self-service mobile checkout. MORE
There are many eCommerce solutions and tools out there. Depending on your needs, you can choose to opt for a hosted or self-hosted platform. For some users, a hosted solution is a good idea. On the other hand, others might need a self-hosted installable script. MORE
71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. MORE
Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands. MORE
Forrester’s 2018 Customer Experience Index (CX Index) for US brands reveals a worsening CX leadership gap: Not a single brand has risen to the top of our rankings and continued to move upwards, and the overall quality of the US customer experience is stagnating. MORE
Today is part two of my interview with Adam Saraceno, the Chief Marketing Officer of Peak Design. MORE
You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big? MORE
Industry veteran, David Sasson, joins the Dynamic Yield team to support our rapid global expansion as Chief Operating Officer. The post Dynamic Yield Hires David Sasson as Chief Operating Officer appeared first on Dynamic Yield. Press COO Appointment David Sasson MORE
63 
Grocers Are Partnering For Digital Growth The last few months have been a watershed of new deals around grocery fulfillment. Walmart is partnering with DoorDash, Kroger is investing in Ocado, Target is acquiring Shipt, and Amazon is delivering groceries to consumer vehicles. MORE
By Ray Overby, Key Resources Chances are, as a retailer, you rely on the mainframe to power your business. As many as 23 of the world’s top 25 retailers use the mainframe to make sure they can provide their customers with the personalized service today’s consumer craves. MORE
I recently booked a hotel for a trip through a travel aggregation site. The shopping experience was easy, payment was painless, and they had a great loyalty scheme. But soon after, I was bombarded with emails from the same site, including special offers, flash sales, and changes in prices for hotels I hadn’t booked and destinations I didn’t want to visit. Up to that point, I was happy with my experience booking through this company. MORE
My Wife Quit Her Job
JUNE 18, 2018
If you want to start a successful ecommerce business, you need the ability to process transactions on your own website. And choosing the right ecommerce platform is one of the biggest decisions you’ll have to make.
Retail TouchPoints
JUNE 18, 2018
By Ray Overby, Key Resources Chances are, as a retailer, you rely on the mainframe to power your business. As many as 23 of the world’s top 25 retailers use the mainframe to make sure they can provide their customers with the personalized service today’s consumer craves.
Rishi Rawat
JUNE 18, 2018
Video: If you hate watching videos read this: The Zeitgeist affects the emotions phrases evoke.
BigCommerce
JUNE 12, 2018
Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands.
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Retail TouchPoints
JUNE 13, 2018
Like the brand he led for more than 40 years, Howard Schultz gained a well-deserved reputation for innovation, success — and controversy. His impending departure as Starbucks chairman has many wondering if he will run for the presidency in 2020.
Forrester eCommerce
JUNE 19, 2018
Forrester’s 2018 Customer Experience Index (CX Index) for US brands reveals a worsening CX leadership gap: Not a single brand has risen to the top of our rankings and continued to move upwards, and the overall quality of the US customer experience is stagnating.
Ecommerce Platforms
JUNE 18, 2018
“ We see ecommerce as something that hasn’t had a lot of innovation”. Stated Webflow’s chief technology officer, Bryant Chou. Now hold it right there! Why would he make such a claim? Hasn’t ecommerce been growing astronomically of late?
Dynamic Yield
JUNE 12, 2018
Employee Spotlight is a series meant to surface stories of the amazing individuals behind our omnichannel personalization platform. This month meet Sasha, Director of R&D. The post Employee Spotlight: Sasha Popov appeared first on Dynamic Yield. Personalization Employee Spotlight R&D
Zaius
JUNE 19, 2018
Content is one of the most underutilized marketing tactics in B2C and ecommerce today — but that’s changing quickly. More and more marketers are realizing that by creating great content that ranks on Google for specific and relevant terms, they can attract a constant stream of qualified traffic to their ecommerce site — for free. However, content marketing takes not only writing talent and SEO knowledge, but also patience. This strategy is not going to result in overnight success.
Kissmetrics
JUNE 12, 2018
You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big?
Forrester eCommerce
JUNE 19, 2018
Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products.
Ecommerce Platforms
JUNE 13, 2018
There are many eCommerce solutions and tools out there. Depending on your needs, you can choose to opt for a hosted or self-hosted platform. For some users, a hosted solution is a good idea. On the other hand, others might need a self-hosted installable script.
Inflow Insights
JUNE 12, 2018
Top-performing text-based eCommerce ads all have one thing in common: relevancy. All of the ads’ information — from the click-through URL and description, to any extension — is targeted to the search in which they appear.
Zaius
JUNE 12, 2018
I recently booked a hotel for a trip through a travel aggregation site. The shopping experience was easy, payment was painless, and they had a great loyalty scheme. But soon after, I was bombarded with emails from the same site, including special offers, flash sales, and changes in prices for hotels I hadn’t booked and destinations I didn’t want to visit. Up to that point, I was happy with my experience booking through this company.
OrderDynamics
JUNE 19, 2018
What Exactly is Dynamic Inventory Visibility? Dynamic inventory visibility is a view of stock levels that can change contingent on certain criteria. These criteria can range from geographic boundaries to promotional timings, among others.
Forrester eCommerce
JUNE 12, 2018
We’ve been analyzing the sacred myths of the platform economy and revealing the real practices that platform businesses have mastered. This is work from our report, “Earn Your Place In The Platform Economy.” ” Myth #4: If you build a platform, developers and customers will come.
Kissmetrics
JUNE 14, 2018
71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media.
ChannelSale
JUNE 13, 2018
In recent times, annually held IRCE (Internet Retailer Conference + Exhibition) has become a hallmark of excellence and inventiveness in the e-commerce industry that online sellers around the world participate in.
eCommerceFuel
JUNE 15, 2018
Today is part two of my interview with Adam Saraceno, the Chief Marketing Officer of Peak Design.
Bronto
JUNE 19, 2018
Can you believe it’s been a year already? Where does the time go? Let's take a moment to reflect on a few favorite moments from this first year. The post A Look Back at Year One of The Commerce Marketer Podcast appeared first on Bronto Blog. Marketing Strategy Partners Podcasts
Forrester eCommerce
JUNE 14, 2018
Last week I had the opportunity to speak at a dinner event with 20+ senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market challenges associated with buyer behavior change in general, ABM specifically.
Sailthru
JUNE 19, 2018
Every retailer uses discounts for a very simple reason: They work. But discounting is much more complicated than putting promo codes out into the universe and suddenly acquiring new customers, everywhere from Facebook to the subway. Discounts are more than just an incentive.
Payoneer
JUNE 19, 2018
Editor’s note: This is a guest post by Raj Jana, Founder, JavaPresse. The rapid growth of the eCommerce industry is both a gift and a curse. On the one hand, more and more people shopping online means there’s more money to be made. But on the other hand, it means a more competitive marketplace.
Dynamic Yield
JUNE 14, 2018
Industry veteran, David Sasson, joins the Dynamic Yield team to support our rapid global expansion as Chief Operating Officer. The post Dynamic Yield Hires David Sasson as Chief Operating Officer appeared first on Dynamic Yield. Press COO Appointment David Sasson
Weebly
JUNE 18, 2018
Being a small business owner means wearing a lot of hats - and even being your own marketer sometimes. Under the Marketing tab, you’ll find a fresh look that’s easier than ever to manage all of your growing business' needs.
Forrester eCommerce
JUNE 15, 2018
In-Store Mobile Delivers Service, Efficiency, and Convenience. Customer service through associate-assisted mobile scanning and checkout. Operational efficiency through associate mobility. Customer convenience through self-service mobile checkout.
Sailthru
JUNE 18, 2018
Most marketers know all about push notifications. They’re a bit more skeptical about in-app notifications. That’s a mistake. Why, exactly? Before we answer that question, let’s start with a primer for marketers who aren’t currently working a mobile messaging strategy.
Prisync
JUNE 14, 2018
You’re hoping to sell products online, or maybe you already do. The issue is “online” is too general. Just as you would for a brick-and-mortar store, you need to decide where you want to sell your products online.
Powerinbox
JUNE 13, 2018
AdTech has been a buzzword in the digital and marketing worlds for couple of years. It is a general term for the software and tools that help agencies and brands target, deliver, and analyze their digital advertising efforts.
OrderDynamics
JUNE 13, 2018
Retailers, Do You Know the Web? It is evident that the Internet has transformed modern-day life. Whether people use their smartphones to check for their closest retail store or pay for items in shops. The web has affected retail on every level in recent years.
Forrester eCommerce
JUNE 13, 2018
Grocers Are Partnering For Digital Growth The last few months have been a watershed of new deals around grocery fulfillment. Walmart is partnering with DoorDash, Kroger is investing in Ocado, Target is acquiring Shipt, and Amazon is delivering groceries to consumer vehicles.
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