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Backstage Pass: Three Key Takeaways From The 2019 RSA Conference Without Hitting the Expo Floor

Forrester eCommerce

Every year the RSA Conference provides an opportunity to attend a few keynotes and get together with friends, old and new, to discuss trends we’re seeing in the market.

6 Ways to Avoid and Improve Email List Fatigue


Email list fatigue is almost inevitable, even if you’re an email marketing magician. Even if you’re sending captivating emails with loads of creative, well-researched content and great graphics, you may reach a point where some customers feel overwhelmed and stop engaging with your messages.

Visual Analysis Series: SEO Growth or Business Decline? eCommerce Edition


Data visualization is a powerful tool in the hands of those who try to answer the right question. For some it might be pretty pictures, others might build charts for the sake of it. For us, it’s something that should move minds in the right direction.

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Five Breakthrough Data-Driven Strategies To Win Retail Customers For Life

Retail TouchPoints

By Deesean Wilson, DXC Technology Digital technology has had a profound effect on the retail industry, an effect demonstrated by the importance and utility of data.

17 Charts That Show Where Content Marketing is Heading


I started content marketing in the early days. So early that when I first met the WordPress founder, he had just raised $1.1 million for WordPress. Fast forward to today and WordPress is worth over a billion dollars.

The Future of Department Stores

Forrester eCommerce

The Department Store’s Bright Future Department Stores Can Enjoy a Bright Future. Department stores must change to survive and thrive fierce competition from brands’ direct to consumer initiatives. Synchronizing supply and demand to sell inventory at full price is one issue.

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Checkout on Instagram is Coming: What It Is, Why It Matters, and When You Can Get It


Today, Instagram publicly announced their closed beta for checkout on Instagram in partnership with select ecommerce platforms including BigCommerce. Instagram’s… Product News

Can Retailers Hold Their Own In The Battle Of DTC Vs. Private Label?

Retail TouchPoints

Direct-to-consumer (DTC) brands such as Dollar Shave Club , Casper. and Glossier have taken retail by storm in recent years — in fact, $3 billion in venture funding has gone to DTC brands since 2012, according to CB Insights.

An Exhaustive Privy Review: Everything You Need to Know

Ecommerce Platforms

Here’s something I find extremely shocking. The average global conversion rate across multiple industries is about 2.86%. That basically means that close to 98% of your site’s traffic is largely useless. They don’t ultimately translate to direct revenue.

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Getting on the S/4 Bandwagon (or not)

Forrester eCommerce

Historically SAP has not been as renowned for innovation as some of their pure-SaaS competitors like Salesforce.

Transactions to interactions: how Carnival is disrupting the travel industry [video]


The Get Elastic team was recently down in Miami at The Carnival Experience Center and caught up with John Padgett, Chief Experience and Innovation Officer of Carnival Corporation and Sal Visca, Chief Technology Officer of Elastic Path.

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How Your Business Can Make Money Selling on Instagram


You’ve seen them all do it. Top brands like Adidas, Nike, and Glossier have been using Instagram to inspire purchase… Social Selling


Brand Value: Measuring The Long-Term ROI Of Different Advertising Channels

Retail TouchPoints

By Michael Cross, Brightblue Consulting Consider it’s the late 1980s. Marketing analysts in the U.S. are completing work on a project known as “How Marketing Works,” studying historical data across 40 packaged goods companies.

Everything You Need To Know About ConvertPlug – Complete Review

Ecommerce Platforms

Are you struggling to build an email list? Consider ConvertPlug. A WordPress subscription plugin that helps you add different opt-in forms. Email marketing still remains one of the most powerful ways to target and stay connected to your customers.

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Happy Agents Deliver Better Customer Service. Here’s How To Enable Them.

Forrester eCommerce

Happy customer service agents mean happy customers — and happy shareholders. Engaged agents also have better job performance, are more productive and stay in their jobs longer — one of the costlier factors in managing customer service operations. Customer service leaders have to balance their job demands with technology and training. They also have to […]. age of the customer

5 Expert Ideas for Optimizing eBay Listings


In 2016, we announced a joint partnership with eBay to help sellers grow their businesses like never before.

How One PTA Meeting Turned Into a Thriving School Supplies Business with a Charitable Arm


“If you are not embarrassed by the first version of your product, you’ve launched too late.” – Reid Hoffman, Co-founder… Ecommerce Success Stories

Understanding The Full ROI Of Implementing A Pop-Up Store

Retail TouchPoints

By Arnaud Cazaledes, Samsung SDS America Pop-up stores are one of the hottest trends in retail today, and for good reason. These short-term physical locations are being used across industries to drive sales and take advantage of seasonal (e.g. holiday themed) or event-related (e.g.,

GoDaddy Website Builder Review: Rudimentary, but Good for Some

Ecommerce Platforms

Of course you’ve heard about them. And your parents know them too. Because for over a decade now, GoDaddy has gone heavy on large-scale promotions, including Super Bowl ads.

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FORRward: A quick weekly read for tech and marketing execs

Forrester eCommerce

It’s Time To Start Talking About Professional Licensing For Software Engineers It wasn’t until enough boilers blew up that mechanical engineers had to get licensed. It wasn’t until bridges and buildings started collapsing that civil engineers and architects had to get licensed.

Security & Android apps: why automated testing matters


Android smart devices have gained tremendous popularity, leading to the pervasiveness of its apps. As of December 2018, there were over 2.6 million Android applications distributed within its official app store, Google Play.

commercetools and BloomReach launch digital experience ecommerce solution for retailers and brands

Retail Technology Review

commercetools, the next-generation commerce software solutions provider, and BloomReach, the digital experience platform company, have released an integrated version of their commerce and digital experience platforms. The Starter Store comprising BloomReach and commercetools is targeted at upper mid-size retailers and brands. Internet Retailing Retail Supply Chain

Engaging Easter Email Marketing Messages


Every holiday is an opportunity for retailers to connect with shoppers, and Easter is no different. About 60% of Easter shoppers plan to purchase gifts, and half plan to buy. The post Engaging Easter Email Marketing Messages appeared first on Bronto Blog. Email Marketing Holiday Marketing

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Thinkific vs Teachable: What’s the Best Way to Sell Online Courses

Ecommerce Platforms

Selling your own online course doesn't have to be scary. In fact, you don't even need to be a web designer. That's thanks to the wide variety of online sales platforms and website building tools made just for online courses.

Data Management Platform Coverage Takes On A New Look

Forrester eCommerce

When I started my career in marketing analytics almost 20 years ago, the biggest challenge was wrangling first- and third-party data, joining them together, and analyzing customer patterns.

What specifies a web application as a Progressive Web App (PWA)


Progressive Web Apps’ (PWAs) biggest draw is in their ability to adapt and provide the best overall mobile web experience regardless of what screen they’re being viewed on or what browser they’re being run on.

Ship From Store – Why Proper Processes are Important


Ship From Store – Why Proper Processes are Important to Retail Fulfillment. Editor’s Note: This post was originally published in November 2016 and has been updated for freshness, accuracy, and comprehensiveness. . Most retail businesses have got the process of picking in a warehouse down.

Building the Future of Ecommerce: Why I’m Joining FastSpring as CEO


For the past few months, I have been looking forward to March 6th—the day I officially joined FastSpring as the new CEO. I especially enjoyed spending this time with Accel-KKR , Chris Lueck, and the incredible senior leadership team as I’ve learned more about the company.

Friendbuy Review: The Ultimate Customer Referral Software

Ecommerce Platforms

Did you know? People are FOUR times more likely to buy when referred by a friend. With a little strategy, you can encourage your customers to spread the word. Keep reading this Friendbuy review to understand how it can boost your referral marketing efforts.

What’s Going On With Online Grocery

Forrester eCommerce

Last week, IRI hosted its fourth annual Growth Summit in Denver (where some hapless attendees were snowed in by an unfortunate blizzard on the second day). For anyone not familiar with IRI, it is one of the world’s largest analytics firms. Among a slew of other assets, it has proprietary data from checkout registers, which […]. ebusiness strategy ecommerce omnichannel customer experience online retail retail