Trending Articles

Agency Layoffs Or Agency Calibration?

Forrester eCommerce

Layoffs Are A Reality Of The Agency Business Each January the industry weathers account losses, budget cuts or contract changes that result in layoffs. Last week four agencies announced post-Holiday staff reductions: Grey Group reduced 2.2% of staff. Ogilvy reduced 2.8% of staff.

Introducing: Personalization Maturity Assessment & Comprehensive Benchmark Report

Dynamic Yield

We conducted the world’s first personalization maturity self-assessment test to benchmark the market. Discover what we found and take the survey, yourself. The post Introducing: Personalization Maturity Assessment & Comprehensive Benchmark Report appeared first on Dynamic Yield.

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From The Trenches: NRF 2018 Day One Recap

Kibo

By Tushar Patel, Chief Marketing Officer, Kibo Day one of NRF 2018 […]. The post From The Trenches: NRF 2018 Day One Recap appeared first on The Omni Channel. Distributed Order Management eCommerce mPOS RTI

When to Jump: An Unscripted Fireside Chat on Taking Risks

Weebly

​What happens and what do you learn when you have the courage, gritty self-talk and resilience to truly take the leap into the life you love?

Books 30

Why You Need a CRM for Ecommerce

Zaius

How well do you really know your customers? No matter what you think the answer to that question is, you can always know them better. How can you get to know them better? If you’re in ecommerce, a CRM can actually help you gain more insights into your buyers. When we say the word CRM, you may think of Salesforce or Microsoft Dynamics and wonder if these solutions would really serve your business needs.

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Data-driven email marketing strategies for jewelry & accessory retailers

Klaviyo

This post is a part of an ongoing series on the best practices for ecommerce email marketing by industry. Want to know the secrets of the top performing jewelry & accessory retailers? It’s simple—they have at least one segmented flow as a part of their email marketing strategy.

Retail 2018: Now Comes The Real Reckoning

Steve Dennis

There is some dispute over whether more stores opened during 2017 than were closed. IHL says yes. Fung Retail Tech says no. Mostly I say “who cares”? Either way, it’s clear that the retail landscape is changing rapidly, causing some retailers to prune their store counts, shutter locations en masse or liquidate entirely.

NRF 2018 Day 3: Retail – Alive and Kicking

OrderDynamics

NRF 2018 Day 3: Retail – Alive and Kicking. Level 3: Shock & Awe. In NRF 2018 Day 3, Level 3 is always impressive for the awe-inspiring structures. Massively mammoth booths.

Buying From Alibaba: The Main Factors To Be Careful of

Ecommerce Platforms

Oh, the wonderful world of Alibaba! Just like the old tale, a trip to Alibaba’s website can either unearth many treasures or lead you down a path to destruction. Either way, buying from Alibaba can be quite the adventure. Your first visit to Alibaba can be a little intimidating.

32 Ways Your Ecommerce Company Can Boost Engagement and Sales

Kissmetrics

The ecommerce customer is a moving target. I mean that in more than one way: Online behaviors and buying preferences evolve constantly. Customers jump around relentlessly from apps, to messaging platforms, to social sites and websites. They’re mobile.

Experience-Driven Commerce from Elastic Path and Adobe: making every moment shoppable

GetElastic

Today, at the NRF show in New York, Adobe announced a new set of services to enable experience-driven commerce. Elastic Path and Adobe, together, have been creating exciting new opportunities for retailers seeking to up their game. Elastic Path has always been focused on experience-driven commerce.

A tough agenda faces Neiman Marcus’ new CEO

Steve Dennis

Late last week the Neiman Marcus Group named former Ralph Lauren executive Geoffroy van Raemdonck as their new CEO , replacing company veteran Karen Katz (full disclosure: once my boss). While not terribly surprising given the company’s struggles under a mountain of debt , extremely rocky “NMG One” systems implementation and largely stagnant growth, the move does come at a critical time for North America’s leading luxury retailer.

Facebook Retargeting Ads: A Step-by-Step Guide to Sending Website Visitors on a Facebook Retargeting Journey

A Better Lemonade Stand

Implement a powerful & effective Facebook Retargeting Ads strategy that takes your website visitors on a 2 week journey of engaging Facebook Retargeting Ads.

Make BI Applications More Intuitive With Search Like GUI

Forrester eCommerce

Most business intelligence (BI) applications are constructed using point-and-click drag-and-drop graphical user interfaces (GUI), but still require end user training and long ramp up times, although not to the extent of learning and writing SQL code. Few business decision-makers access data directly, instead rely on trained business analysts, even for basic information. Modern BI tools […

In With the Old for a Happy New Year

Bronto

With the increasing focus on engagement, it's time to dust off a few tried and true email marketing strategies to help you and your subscribers have a happy 2018. The post In With the Old for a Happy New Year appeared first on Bronto Blog.

The Pros and Cons of Offering Flat-Rate Shipping

Demac Media

While eCommerce merchants may not have to worry about leasing retail space or unexpected maintenance issues like their brick-and-mortar counterparts, they do have plenty of their own unique hurdles. Among the most challenging of these is deciding on which type of shipping to offer their customers.

Where in the world is Steve?

Steve Dennis

I’ll be traveling quite a bit over the next few months attending major industry conferences and (often) delivering my latest keynote “A Really Bad Time To Be Boring: Reinventing Retail In The Age Of Amazon.” ” January 14-16 New York NRF’s Big Show.

The Top 5 Reasons To Meet With Kibo at NRF 2018

Kibo

The Top 5 Reasons To Meet With Kibo At NRF 2018 1. Time […]. The post The Top 5 Reasons To Meet With Kibo at NRF 2018 appeared first on The Omni Channel. Distributed Order Management eCommerce mPOS RTI

Modern CRM Drives Relationship And Revenue

Forrester eCommerce

CRM is more than two decades old. Companies initially used it to provide “inside-out” efficiencies – operational efficiencies for sales, marketing, and customer service organizations. Companies would easily argue its’ business benefits by measuring operational metrics that were important to them – like reducing marketing costs, better forecasting or pipeline reporting, or decreasing service resolution […]. CRM applications customer experience

Digitally Reinventing The Retail Store With Mobile

Retail TouchPoints

By Rodney Bryant, ?Apple Apple + IBM Partner ship The recent bankruptcies and shuttering of apparel brands such as The Limited, American Apparel and Aéropostale, combined with declining sales at some brick-and-mortar stores, point to the demise of the physical store. Yet this past summer Walmart — the largest brick-and-mortar retailer in the world — announced its acquisition of Bonobos, indicating it may not be all “doom and gloom” for retail stores.

Asymmetric Dominance Effect

Rishi Rawat

Is a tactic where an option that is inferior is added to the comparison set. The lesser alternative makes the option that is dominated look more appealing. Experiment 1: Students are presented with 2 annual subscription plans: Option 1: $59 for online access. Option 2: $125 for print and online access. In this experiment, 68% chose print option, while only 32% chose online only. Experiment 2: Option 1: $59 for online access. Option 2: $125 for print only.

Determining Variation Details in Business Rules: BigCommerce and Walmart Marketplace (Version 3)

ChannelAdvisor

This blog post is part of a series designed to demystify the process of understanding and writing your own business rules. This post was written by Colby Germond and David Fogle. .

Five Priorities to Make the most of Mobile Commerce in 2018

Kibo

Years of predictions finally became reality this holiday season, with mobile activity playing […]. The post Five Priorities to Make the most of Mobile Commerce in 2018 appeared first on The Omni Channel. eCommerce mPOS

15 eCommerce Growth Hacking Strategies for Beginners and Startups

Lemonstand

eCommerce growth hacking is essentially about finding the best ways to acquire and retain customers… and being optimally efficient at them! Social media, blogging, influencer marketing, and retargeting must play a part in your growth hacking strategy if you are to stand out.

2017 Income Report: How My Blog Performed As A Business

My Wife Quit Her Job

My wife just closed the books on MyWifeQuitHerJob.com for 2017 and I’m happy to report that I had another record year of growth! To be completely honest, 2017 was supposed to be a coasting year for me so I could figure out what to pursue next.

How To Do Keyword Research For Google Adwords

Store Growers

lab icon by Felix Westphal. There are tons of great articles on how to do keyword research. And rightly so. Finding the keywords that are most important to your business can be extremely valuable. Unfortunately, most people’s attempts at keyword research ends up in a folder on their computer.

SEO 2

Top 10 Takeaways from 2017: How ChannelAdvisor Customers Found Success

ChannelAdvisor

The results are in… literally. We saw many retailers and brands achieve new levels of success in 2017, and we couldn’t be more proud of the ways they leveraged the ChannelAdvisor platform to connect to new customers, grow their sales channels and optimize their e-commerce operations. .

Last Chance To Take Our Search And Digital Marketing Survey

Forrester eCommerce

There are less than two days to take our Search And Digital Marketing Survey – if you have not already taken 15 minutes to answer it, please do. The survey will close by end of business on Friday January 19. Anyone working in marketing – whether at a brand, agency, vendor, consultancy – can take […

Rethinking The Kiosk As A Digital Touch Point That Drives Revenue

Retail TouchPoints

By Sam Cinquegrani, ObjectWave Whether it’s CVS’s recent announcement about introducing in-store vending machines or Uniqlo’s move to set up airport kiosks, retailers are realizing that interactive kiosks are a powerful way for customers to serve themselves. They are increasingly driving revenue and positive customer engagement across markets and retail applications, whether for purchasing goods or services.

192: How My Blog Performed As A Business In 2017 With Steve Chou

My Wife Quit Her Job

In last week’s episode, I broke down the numbers for my ecommerce store at BumblebeeLinens.com. So in this episode I’m going to talk about my other 7 figure online business, MyWifeQuitHerJob.com. What I like about running MyWifeQuitHerJob.com is that it’s a very hands off type of business if I need it to be, which comes in really handy when you get injured and don’t want to do anything for months in the latter half of the year.

Return Policy Template to Refund & Skyrocket Sales

Ecommerce Platforms

If you're a returning visitor, you might have realized that this website is filled with various guides to increase your online sales.

Identifying Leverage Points in Your Business (FollowUp)

eCommerceFuel

Six months ago, Noah Kagan and I sat down with Dave McGeady to run an experiment. We wanted to see if we could identify big levers that could make his business, Wyldsson.com , significantly more successful in a short period of time.

NRF 2018 – Recaps and Nightcaps

OrderDynamics

NRF 2018 – Recaps and Nightcaps. One of the best things about the NRF 2018 conference is the opportunity to meet with old friends, contacts, and the many friends you got to know virtually. There must have been a dozen LinkedIn friends whom I bumped into, and I am sure this was the norm.

Klarna Payments expands eCommerce footprint with ACI Worldwide

Retail Technology Review

ACI Worldwide, the global provider of real-time electronic payment and banking solutions, has announced an extended partnership with Klarna, leveraging ACI's UP eCommerce Payments solution