Trending Articles

Getting More Recurring Plan Signups

Rishi Rawat

Our objective is to get people to buy the monthly auto-ship plan (and not the one-time option). Here is the control (what’s online now): Everything is laid in front of the user. This can cause analysis paralysis (too many options).

4 Ways To Retain Your E-Commerce Customers With Personalization

Retail TouchPoints

By Steve Tucker, Bunting When it comes to e-Commerce, marketers often focus on driving new web site traffic and getting new customers.

You Can’t Afford to Ignore The Benefits of SaaS: It’s Brand Bankruptcy or Digital Transformation


It’s decision time for traditional retailers. Time to decide whether you’re going to use an old self-hosted platform and business model that holds you back, or make a game-changing decision to use cloud and SaaS to take your business into the future.

209: How To Make Sure Your Product Will Sell Before You Launch With Kevin Williams

My Wife Quit Her Job

Today I’m really excited to have Kevin Williams on the show. Kevin is someone who I met at the Ecommerce Fuel live conference. He was actually one of the keynotes there and I really enjoyed his presentation.

Stop Clogging the Inbox with Transactional Emails


I don’t know about you, but I get an average of four marketing emails from Amazon every single day. There are the Kindle offers for $1, news about Kindle First, Daily or Monthly Deals, and Recommended for You offers.

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Will The Best Buy Rebrand Be A Better Look?

Retail TouchPoints

Last week, Best Buy launched a branding refresh , including an updated Best Buy logo, a new look and feel with updated colors, photography and conversational language and a new tagline: “Let’s talk about what’s possible.” New commercials and digital videos highlighting the experience debuted May 13.

The Top 10 Sessions to See at IRCE 2018


It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce.

Modalyst Review: With Fast Delivery to your Customers

Ecommerce Platforms

In the age of online commerce, retailers are constantly looking for ways to cut down on costs while still providing customers with the best service. One of the ways to cut costs, inventory, and overall hassle is to drop shipping your products.

Back2Basics: Why B2B Marketers Should Differentiate On Customer Experience

Forrester eCommerce

“To survive in a world of ‘killer competition,’ you can either distinguish yourself from your competitors or offer the lowest price.”

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Novelty Effect Example

Rishi Rawat

Article Novelty

Digital: The Cornerstone Of Modern Pricing

Retail TouchPoints

By Srini Rajamani, Wipro Ltd. Pricing products can be challenging in the consumer packaged goods (CPG) industry. Mitigating pricing enables retailers to maximize profits, but that may not always be the goal.

WHITEPAPER: Battling Amazon with Great Customer Experience


If you think you can compete with Amazon by slashing your prices, taking products off the site, or cutting your shipping costs, think again. Your customers are already shopping on Amazon, and they’ll likely continue to do so whether you sell there or not. And with 55% of all online product searches starting on Amazon, you can’t afford not to sell through the site. Instead, you should be showing your loyal customers the value of buying from your brand directly.

Zendesk Chat Review: Awesome Pricing Integrated With a Reputable Ticketing System

Ecommerce Platforms

You may have once known the Zendesk Chat plugin as Zopim. It was extremely popular and was eventually acquired and rebranded by Zendesk.

Transform Federal IT To Accelerate Constituent Experience (CX)

Forrester eCommerce

Federal agencies striving to meet their mission objectives increasingly adopt digital technologies to improve constituents’ experience.

7 Reasons Why Nobody is Reading Your Content and How to Grab Their Attention


Content, content, content. It seems like content is the only thing anyone can talk about these days. You’ve probably read post after post about how “content is king” at least a dozen times. However, despite your best efforts, you can’t seem to see what the content hype is all about.

Understanding and Defending Trademarks


Today we are continuing our legal series with Internet, Data Privacy, and Intellectual Property Lawyer John DiGiacomo of John specializes in both IP and businesses on the web—both subjects that a lot of lawyers don’t know much about—so it’s great to have him back on the show.

GDPR Made Easy


The post GDPR Made Easy appeared first on Klaviyo. Blog Post Features + Announcements GDPR

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Despite Amazon tire deal, talk of a Sears turnaround is just hot air

Steve Dennis

Having spent 12 years of my career at Sears, I find it particularly sad to see the once-storied retailer sink slowly into oblivion in what I frequently refer to as the world’s slowest liquidation sale.

B2B Marketers Need To Establish Process Rigor (Without The Mortis)

Forrester eCommerce

I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook.

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Why Live Video Is Your Next Big Win (and How to Start Dominating Today)


Live video commands the attention of the business world. Projections show that live streaming will be worth a staggering $70.05 billion by 2021. Unlike ever before, people have a means of interacting with their favorite brands. They can do this at the exact moment that those brands are reaching out.

The Power of People: What Creates A Great Employee Experience


A Forbes article said it best ; “People are what matter most in business.” Behind every great organization is a group of incredible, passionate, and hard-working individuals; iQmetrix is no different. Our goal is to create a great experience for our clients, their businesses, and their customers and to do that, the right people are needed in the right roles to make projects come together to generate success. But what makes it possible to have those "right" individuals come together?

Ultimate Review: Which CRO Software tool is best for your business?


Conversion rate optimization is not easy. If it were easy we wouldn’t be here, but most probably on a yacht on some tropical island. Now, perfect conversion rate optimization software is the fantasy of many digital marketers. Work less get a bunch of results.

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How Digital Product Catalog Software Can Increase The Success of Your Business


Transitioning your business into the 21st century is one of the most important things you can do for your success. The easiest thing you can do to make the transition is to use digital product catalog software. Here’s how digital product catalog software could help you reach business success.

CX For Gov IT: Driving Federal IT Performance Using CX Principles

Forrester eCommerce

The reality is that most Federal IT leaders are under increased scrutiny to deliver increased value and productivity from technology investments at the lowest cost. Simply performing a top-to-bottom technology rationalization effort will no longer make their organization instantly lean and agile.

What is an SSL Certificate and How It Can Help Your Website


You might be wondering: “Why is my website showing up as an unsecured site in Google Chrome?”. The answer is because you don’t have an SSL certificate that converts your pages into secure, encrypted HTTPS pages.

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What You Need to Know About Traditional vs Modern Mystery Shopping


Mystery shopping has gotten an upgrade in recent years. Shoppers no longer go into stores with several pages of questions to fill out. This experience soon became too bulky and inefficient for brands and retailers that wanted insight into their in-store performance. .

20 Smartphone Apps to Manage Your Online Business on the Go

A Better Lemonade Stand

These are the 20 best business smartphone apps for any entrepreneur so you can stay in the know, on the go. They provide valuable services for any business to stay updated in real time. The post 20 Smartphone Apps to Manage Your Online Business on the Go appeared first on A Better Lemonade Stand. Resources & Tools Android Apps iPhone Apps Location Independence Smartphone Apps

7 Advanced Tactics To Amp Up Your Mobile Messaging


Great mobile messaging strategies don’t just appear out of thin air. They’re the result of hard work, yes. But they also require some deep reflection about what differentiates your brand and your customers. A great mobile messaging strategy is a powerful thing.

The Data Digest: Millennials Call For Values-Driven Companies, But They’re Not The Only Ones Interested

Forrester eCommerce

We’ve been researching values-based consumers for several years now, and conversation in the C-suite has progressed from “Are values really important?” to “How do we strategize accordingly?” But every now and then, lingering questions crop up that lead to misguided decision making around values.

8 Killer Ecommerce Marketing Ideas For Entrepreneurs


Since the advent of eCommerce companies, the industry has only grown more competitive. That means standing out to consumers through marketing has become even more of a challenge. It requires keeping up with effective marketing trends as well as the general trends on the Internet.

How to Optimize Your Amazon Product Listings


In April of 2018, the world learned for the first time how many Prime users Amazon actually has. The number was staggering: Over 100 million global users.

Winning Loyal Customers: 5 Ways to Build Trust


Editor’s note: This is a guest post from Eirini Kafourou, Marketing Specialist at Megaventory. Happy and loyal customers are the key for a growing business. Satisfied customers can ultimately become brand promoters by talking about your products and services with their friends and colleagues.

How In-Store Data Helps Grocers Stay Competitive


The once overflowing well of brick and mortar retail sales is drying up to no more than a puddle and once prosperous retail leaders have been reduced to standing outside of their storefronts, begging passersby to cross the threshold and experience their stores. .

Forrester’s Mobile Mind Shift Index Monitors An Evolving Preference For Mobile

Forrester eCommerce

Marketers and product strategists have used Forrester’s Mobile Mind Shift Index (MMSI) for years to understand their audiences and inform their mobile strategy. We introduced the MMSI in 2013 to help companies assess whether an audience is ready to engage with them on mobile.