In my discussions* with some of you about Omniconvert, two things came up: *(yes, there’s a real human being writing emails from her real computer to you guys) #1 show me how others are doing it; #2 show me how I can do it myself; With this in mind, we are starting a […]. MORE
By Derek Peterson, Boingo Wireless A retail renaissance is upon us, driven by a shift in economics, competition and exponential advancement in technology, per a new report from Deloitte. MORE
Amazon has been named by consumers as their standout favourite brand, with retail stalwarts Marks & Spencer, John Lewis, Sainsbury’s and Tesco the others most mentioned. Retail Supply Chain Internet Retailing MORE
Thinking of dipping your toes into the direct to consumer waters? You’re not alone. Merchants who sell everything from razors to pet food to mattresses to meal kits have seen the writing on the retail wall. MORE
Financial services firms are on the hunt. They’re hunting unicorns. As firms like Revolut and TransferWise attain valuations of $1 billion or more, the pressure to find the Stripes of this world before their value skyrockets has never been stronger. MORE
Machine learning is an elemental core competency. It is a fundamental building block to AI. It gives enterprises the power to predict. MORE
Recently, Andrew Youderian and I took an epic 5 day camping trip in the wilderness of Montana. There was very little internet so we decided to record a few podcasts along the way. This episode is part 3 of a 3 part series where we discuss the other side of entrepreneurship. MORE
eCommerce and digital agency, Visualsoft, has announced a string of dates for its highly-anticipated and completely free bitesize marketing series: Breakfast Top-Ups. Exhibitions and Events Internet Retailing MORE
A modern point-of-sale (POS) system is more than just a cashwrap with a register and a card reader. Options that provide connectivity, payment processing, and customer engagement are just the beginning. Here are five revolutionary improvements that a new POS system can bring to a retail store. MORE
Nike turned plenty of heads when it revealed it had onboarded former NFL quarterback Colin Kaepernick to be the face of the 30 th anniversary of the “Just Do It” campaign. MORE
When a car insurance company wanted to boost customer engagement during the onboarding process, it turned to personalized video. No longer a gimmick, brands across verticals use the technology to create unique customer experiences at scale. And the videos resonated with the customers of Geoffrey Insurance: An overwhelming majority of them watched the entire video. […]. MORE
Email marketing is one of the most preferred channels for delighting and retaining customers at almost every stage of the buyer’s journey from Convert to Close to Delight. MORE
BounceX, provider of marketing solutions, is hosting a panel of retail industry hard-hitters for a VIP Programme discussion on the ‘Future of Stores: Traditional vs Digital’ at eCommerce Expo 2018 (September 26-27, Olympia, London). Exhibitions and Events Internet Retailing MORE
By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them. MORE
Since the small window of Black Friday and Cyber Monday can either make or break your brand’s revenue for the year, it is crucial to perfectly execute your marketing strategy. Check out this detailed two-page guide for some important tips and tactics to keep in mind as you plan for one of the most critical times of the year for B2C marketers. The post GUIDE: Email Campaign Best Practices for Black Friday and Cyber Monday appeared first on Zaius. Optimization Report MORE
BigCommerce, the ecommerce platform for fast-growing and established brands, has announced that its customer will be able to upload ‘shoppable’ Instagram stories. Internet Retailing MORE
Algorithm. It’s a buzzword you hear frequently these days. But does the average consumer understand the impact algorithms have on her life? Absolutely not. Consumers enjoy the illusion of unlimited choice in products, services, and content, but there’s almost always an algorithm behind the curtain, constantly refining and defining what’s presented to her. Like it […]. advertising B2C marketing contextual marketing privacy MORE
The Forrester Wave™: Enterprise Service Management, Q3 2018, is live! Take IT service management, add the age of the customer, stir in some employee experience (EX) and a healthy dose of low/no-code platform, and voilà! Enterprise service management (ESM)! Or if you prefer a more traditional description, we define ESM as: Extending IT service management […]. age of the customer IT process automation IT service management (ITSM) IT services MORE
Etsy is a lot like the farmer’s market of the ecommerce world. It’s more cozy and down-to-earth, a place where shoppers can get away from big brands and aggressive advertising. They can escape to a community with a product range that’s simpler and often homemade. MORE
How about three cheers for email? Hooray, hooray, hooray! As invasive species of communication channels have taken root around it, email has continued to fight for the light – and it keeps evolving. MORE
The first Forrester Wave™ of global media agencies reveals the category adding technology, services and capabilities to leap beyond conventional media planning and buying. Media agencies are becoming media consultancies. However, who’s leading might surprise you. MORE
It may seem strange to see creative content and healthcare in the same sentence. But it’s true that healthcare companies should care about […]. The post Healthcare Content Marketing appeared first on Zmags. Ecommerce Best Practices customer experience healthcare MORE
We know it: customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […]. age of the customer data security privacy regulations & legislation MORE
I would just like to say, you’re welcome. I have scoured near and far all types of podcasts to deliver the most comprehensive […]. The post 8 Essential Podcasts Every Marketer Needs To Know appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace Trends MORE
SEPTEMBER 17, 2018
Today, BigCommerce is proud to announce Shopping in Instagram Stories availability and support for all BigCommerce customers. If you are a BigCommerce customer and already using Shopping on Instagram, you can now begin to use Shopping in Instagram Stories. Example of a Shopping story on Instagram. MORE
Last week, we highlighted 10 stats that prove people are addicted to email. As part of our infographic series, this week we take a look at how email is an important vehicle for marketers to connect with consumers. Pin it, save it, share it and email it! MORE
Since the small window of Black Friday and Cyber Monday can either make or break your brand’s revenue for the year, it is crucial to perfectly execute your marketing strategy. Check out this detailed two-page guide for some important tips and tactics to keep in mind as you plan for one of the most critical times of the year for B2C marketers. The post GUIDE: Email Campaign Best Practices for Black Friday and Cyber Monday appeared first on Zaius. Optimization Report MORE
If you have an ecommerce site, I think you will agree with me when I say: It’s REALLY hard to convert ice-cold traffic into warm leads and sales. Well, it turns out you can dramatically increase your site’s conversion rate by almost six times. The secret is content marketing. MORE
Summer may just be wrapping up, but like every good B2C marketer, we have the holidays on our minds already. And how could we not, when last year’s sales for Black Friday and Cyber Monday shattered records yet again ? But that growth is a double-edged sword. MORE
We’ve just published “The Forrester Wave™: B2B Commerce Suites, Q3 2018,” and B2B companies, you’re in luck — you now have a viable list of options with a focus on B2B. MORE
Fans are everything. These are the people who love your brand and your products so much they can’t wait to tell their friends. They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. MORE
Don’t you just hate it when something goes wrong and you have to wait hours for an email response or phone support service? The best time to solve an issue is right when it happens. Live chat for website, allows you to give your customers quick answers to questions about your products or services. MORE
What Exactly is Omni-Channel Order Management? Editor’s Note: This post was originally published in July 2016 and has been updated for freshness, accuracy, and comprehensiveness. Omni-Channel Order Management – what is it in the context of ‘The Age of the Customer’? MORE
How many visitors do you think NeilPatel.com generates each month? Maybe a million… maybe 2 million? I bet you’re going to guess 1,866,913. If that’s what you guessed, you are wrong. This blog actually generated 2,530,346 visitors. 1,866,913 is the number that came from search engines. MORE
If anyone disagrees, it is safe to say that Thanksgiving is arguably one of the best holidays. Think about it: all the food, […]. The post Turkey, Stuffing, and Singles’ Day? Gearing-up For November Holidays appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace ecommerce news Holiday Season MORE
150 
10 years ago the web was slow as a snail so websites were simple: black font with a white background. Today, because CSS is a thing and slow internet isn’t we’ve started designing the crap out of pages. I can’t tell you how many sites I encounter that use a charcoal gray font color. MORE
Zaius
SEPTEMBER 18, 2018
Fans are everything. These are the people who love your brand and your products so much they can’t wait to tell their friends. They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways.
Forrester eCommerce
SEPTEMBER 18, 2018
The first Forrester Wave™ of global media agencies reveals the category adding technology, services and capabilities to leap beyond conventional media planning and buying. Media agencies are becoming media consultancies. However, who’s leading might surprise you.
Forrester eCommerce
SEPTEMBER 12, 2018
We know it: customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […]. age of the customer data security privacy regulations & legislation
My Wife Quit Her Job
SEPTEMBER 17, 2018
Retail TouchPoints
SEPTEMBER 17, 2018
By Brian Cleary, RedPoint Global The number of customers that actively use their loyalty program memberships has decreased dramatically. According to a study by Bond Brand Loyalty, the average customer belongs to more than 14 loyalty programs; however, they are only active in about half of them.
Retail TouchPoints
SEPTEMBER 17, 2018
By Derek Peterson, Boingo Wireless A retail renaissance is upon us, driven by a shift in economics, competition and exponential advancement in technology, per a new report from Deloitte.
Zmags
SEPTEMBER 12, 2018
It may seem strange to see creative content and healthcare in the same sentence. But it’s true that healthcare companies should care about […]. The post Healthcare Content Marketing appeared first on Zmags. Ecommerce Best Practices customer experience healthcare
Forrester eCommerce
SEPTEMBER 14, 2018
Machine learning is an elemental core competency. It is a fundamental building block to AI. It gives enterprises the power to predict.
My Wife Quit Her Job
SEPTEMBER 12, 2018
Recently, Andrew Youderian and I took an epic 5 day camping trip in the wilderness of Montana. There was very little internet so we decided to record a few podcasts along the way. This episode is part 3 of a 3 part series where we discuss the other side of entrepreneurship.
BigCommerce
SEPTEMBER 14, 2018
Thinking of dipping your toes into the direct to consumer waters? You’re not alone. Merchants who sell everything from razors to pet food to mattresses to meal kits have seen the writing on the retail wall.
Retail TouchPoints
SEPTEMBER 12, 2018
Nike turned plenty of heads when it revealed it had onboarded former NFL quarterback Colin Kaepernick to be the face of the 30 th anniversary of the “Just Do It” campaign.
Zmags
SEPTEMBER 18, 2018
If anyone disagrees, it is safe to say that Thanksgiving is arguably one of the best holidays. Think about it: all the food, […]. The post Turkey, Stuffing, and Singles’ Day? Gearing-up For November Holidays appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace ecommerce news Holiday Season
Forrester eCommerce
SEPTEMBER 17, 2018
The Forrester Wave™: Enterprise Service Management, Q3 2018, is live! Take IT service management, add the age of the customer, stir in some employee experience (EX) and a healthy dose of low/no-code platform, and voilà! Enterprise service management (ESM)! Or if you prefer a more traditional description, we define ESM as: Extending IT service management […]. age of the customer IT process automation IT service management (ITSM) IT services
Zaius
SEPTEMBER 12, 2018
Since the small window of Black Friday and Cyber Monday can either make or break your brand’s revenue for the year, it is crucial to perfectly execute your marketing strategy. Check out this detailed two-page guide for some important tips and tactics to keep in mind as you plan for one of the most critical times of the year for B2C marketers. The post GUIDE: Email Campaign Best Practices for Black Friday and Cyber Monday appeared first on Zaius. Optimization Report
Ecommerce Platforms
SEPTEMBER 19, 2018
Don’t you just hate it when something goes wrong and you have to wait hours for an email response or phone support service? The best time to solve an issue is right when it happens. Live chat for website, allows you to give your customers quick answers to questions about your products or services.
Kissmetrics
SEPTEMBER 18, 2018
How many visitors do you think NeilPatel.com generates each month? Maybe a million… maybe 2 million? I bet you’re going to guess 1,866,913. If that’s what you guessed, you are wrong. This blog actually generated 2,530,346 visitors. 1,866,913 is the number that came from search engines.
Retail Technology Review
SEPTEMBER 18, 2018
eCommerce and digital agency, Visualsoft, has announced a string of dates for its highly-anticipated and completely free bitesize marketing series: Breakfast Top-Ups. Exhibitions and Events Internet Retailing
Forrester eCommerce
SEPTEMBER 14, 2018
Financial services firms are on the hunt. They’re hunting unicorns. As firms like Revolut and TransferWise attain valuations of $1 billion or more, the pressure to find the Stripes of this world before their value skyrockets has never been stronger.
Zaius
SEPTEMBER 12, 2018
Since the small window of Black Friday and Cyber Monday can either make or break your brand’s revenue for the year, it is crucial to perfectly execute your marketing strategy. Check out this detailed two-page guide for some important tips and tactics to keep in mind as you plan for one of the most critical times of the year for B2C marketers. The post GUIDE: Email Campaign Best Practices for Black Friday and Cyber Monday appeared first on Zaius. Optimization Report
Ecommerce Platforms
SEPTEMBER 14, 2018
If you have an ecommerce site, I think you will agree with me when I say: It’s REALLY hard to convert ice-cold traffic into warm leads and sales. Well, it turns out you can dramatically increase your site’s conversion rate by almost six times. The secret is content marketing.
Rishi Rawat
SEPTEMBER 17, 2018
10 years ago the web was slow as a snail so websites were simple: black font with a white background. Today, because CSS is a thing and slow internet isn’t we’ve started designing the crap out of pages. I can’t tell you how many sites I encounter that use a charcoal gray font color.
Retail Technology Review
SEPTEMBER 18, 2018
BigCommerce, the ecommerce platform for fast-growing and established brands, has announced that its customer will be able to upload ‘shoppable’ Instagram stories. Internet Retailing
Forrester eCommerce
SEPTEMBER 13, 2018
We’ve just published “The Forrester Wave™: B2B Commerce Suites, Q3 2018,” and B2B companies, you’re in luck — you now have a viable list of options with a focus on B2B.
Omniconvert
SEPTEMBER 12, 2018
In my discussions* with some of you about Omniconvert, two things came up: *(yes, there’s a real human being writing emails from her real computer to you guys) #1 show me how others are doing it; #2 show me how I can do it myself; With this in mind, we are starting a […].
OrderDynamics
SEPTEMBER 18, 2018
What Exactly is Omni-Channel Order Management? Editor’s Note: This post was originally published in July 2016 and has been updated for freshness, accuracy, and comprehensiveness. Omni-Channel Order Management – what is it in the context of ‘The Age of the Customer’?
ecomdash
SEPTEMBER 19, 2018
Etsy is a lot like the farmer’s market of the ecommerce world. It’s more cozy and down-to-earth, a place where shoppers can get away from big brands and aggressive advertising. They can escape to a community with a product range that’s simpler and often homemade.
Retail Technology Review
SEPTEMBER 18, 2018
BounceX, provider of marketing solutions, is hosting a panel of retail industry hard-hitters for a VIP Programme discussion on the ‘Future of Stores: Traditional vs Digital’ at eCommerce Expo 2018 (September 26-27, Olympia, London). Exhibitions and Events Internet Retailing
Forrester eCommerce
SEPTEMBER 17, 2018
When a car insurance company wanted to boost customer engagement during the onboarding process, it turned to personalized video. No longer a gimmick, brands across verticals use the technology to create unique customer experiences at scale. And the videos resonated with the customers of Geoffrey Insurance: An overwhelming majority of them watched the entire video. […].
Liveintent
SEPTEMBER 12, 2018
How about three cheers for email? Hooray, hooray, hooray! As invasive species of communication channels have taken root around it, email has continued to fight for the light – and it keeps evolving.
SellBrite
SEPTEMBER 14, 2018
Email marketing is one of the most preferred channels for delighting and retaining customers at almost every stage of the buyer’s journey from Convert to Close to Delight.
Teamwork Retail
SEPTEMBER 18, 2018
A modern point-of-sale (POS) system is more than just a cashwrap with a register and a card reader. Options that provide connectivity, payment processing, and customer engagement are just the beginning. Here are five revolutionary improvements that a new POS system can bring to a retail store.
Retail Technology Review
SEPTEMBER 18, 2018
Amazon has been named by consumers as their standout favourite brand, with retail stalwarts Marks & Spencer, John Lewis, Sainsbury’s and Tesco the others most mentioned. Retail Supply Chain Internet Retailing
Forrester eCommerce
SEPTEMBER 14, 2018
Algorithm. It’s a buzzword you hear frequently these days. But does the average consumer understand the impact algorithms have on her life? Absolutely not. Consumers enjoy the illusion of unlimited choice in products, services, and content, but there’s almost always an algorithm behind the curtain, constantly refining and defining what’s presented to her. Like it […]. advertising B2C marketing contextual marketing privacy
Liveintent
SEPTEMBER 18, 2018
Last week, we highlighted 10 stats that prove people are addicted to email. As part of our infographic series, this week we take a look at how email is an important vehicle for marketers to connect with consumers. Pin it, save it, share it and email it!
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