Trending Articles

Is A Free Ecommerce Platform Just As Good As Shopify, BigCommerce, WooCommerce Or Wix?

My Wife Quit Her Job

If you want to start a successful ecommerce business, you need the ability to process transactions on your own website. And choosing the right ecommerce platform is one of the biggest decisions you’ll have to make.

PCI Compliance: 4 Tips For Retailers Who Run Mainframes

Retail TouchPoints

By Ray Overby, Key Resources Chances are, as a retailer, you rely on the mainframe to power your business. As many as 23 of the world’s top 25 retailers use the mainframe to make sure they can provide their customers with the personalized service today’s consumer craves.

Reconsidering the Phrase Coupon Code

Rishi Rawat

Video: If you hate watching videos read this: The Zeitgeist affects the emotions phrases evoke.

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How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

BigCommerce

Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands.

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What’s Next For Howard Schultz?

Retail TouchPoints

Like the brand he led for more than 40 years, Howard Schultz gained a well-deserved reputation for innovation, success — and controversy. His impending departure as Starbucks chairman has many wondering if he will run for the presidency in 2020.

There Are No Clear CX Leaders Among US Brands – For The Third Year In A Row

Forrester eCommerce

Forrester’s 2018 Customer Experience Index (CX Index) for US brands reveals a worsening CX leadership gap: Not a single brand has risen to the top of our rankings and continued to move upwards, and the overall quality of the US customer experience is stagnating.

Webflow Ecommerce Review

Ecommerce Platforms

“ We see ecommerce as something that hasn’t had a lot of innovation”. Stated Webflow’s chief technology officer, Bryant Chou. Now hold it right there! Why would he make such a claim? Hasn’t ecommerce been growing astronomically of late?

Employee Spotlight: Sasha Popov

Dynamic Yield

Employee Spotlight is a series meant to surface stories of the amazing individuals behind our omnichannel personalization platform. This month meet Sasha, Director of R&D. The post Employee Spotlight: Sasha Popov appeared first on Dynamic Yield. Personalization Employee Spotlight R&D

The Empowered Marketer: No Quick Fixes for Content in Ecommerce

Zaius

Content is one of the most underutilized marketing tactics in B2C and ecommerce today — but that’s changing quickly. More and more marketers are realizing that by creating great content that ranks on Google for specific and relevant terms, they can attract a constant stream of qualified traffic to their ecommerce site — for free. However, content marketing takes not only writing talent and SEO knowledge, but also patience. This strategy is not going to result in overnight success.

6 Tips for Building Your Marketing Career

Kissmetrics

You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big?

Forrester’s US Banking Customer Experience Index 2018 Shows CX Is Stagnating

Forrester eCommerce

Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products.

Foxy Review: Simplifying eCommerce for Everyone

Ecommerce Platforms

There are many eCommerce solutions and tools out there. Depending on your needs, you can choose to opt for a hosted or self-hosted platform. For some users, a hosted solution is a good idea. On the other hand, others might need a self-hosted installable script.

How to Run Top-Performing eCommerce Ads in AdWords (for Less Spend)

Inflow Insights

Top-performing text-based eCommerce ads all have one thing in common: relevancy. All of the ads’ information — from the click-through URL and description, to any extension — is targeted to the search in which they appear.

Don’t Exhaust Your Email List! Find New Channels Instead

Zaius

I recently booked a hotel for a trip through a travel aggregation site. The shopping experience was easy, payment was painless, and they had a great loyalty scheme. But soon after, I was bombarded with emails from the same site, including special offers, flash sales, and changes in prices for hotels I hadn’t booked and destinations I didn’t want to visit. Up to that point, I was happy with my experience booking through this company.

What Exactly is Dynamic Inventory Visibility?

OrderDynamics

What Exactly is Dynamic Inventory Visibility? Dynamic inventory visibility is a view of stock levels that can change contingent on certain criteria. These criteria can range from geographic boundaries to promotional timings, among others.

Platform Economy Myth #4: If You Build A Platform, Developers And Customers Will Come

Forrester eCommerce

We’ve been analyzing the sacred myths of the platform economy and revealing the real practices that platform businesses have mastered. This is work from our report, “Earn Your Place In The Platform Economy.” ” Myth #4: If you build a platform, developers and customers will come.

The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media.

ChannelSale Attends IRCE 2018—Pledges To Redefine Online Retail Industry

ChannelSale

In recent times, annually held IRCE (Internet Retailer Conference + Exhibition) has become a hallmark of excellence and inventiveness in the e-commerce industry that online sellers around the world participate in.

Prioritizing Happiness Over Growth + Other Marketing Talk

eCommerceFuel

Today is part two of my interview with Adam Saraceno, the Chief Marketing Officer of Peak Design.

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A Look Back at Year One of The Commerce Marketer Podcast

Bronto

Can you believe it’s been a year already? Where does the time go? Let's take a moment to reflect on a few favorite moments from this first year. The post A Look Back at Year One of The Commerce Marketer Podcast appeared first on Bronto Blog. Marketing Strategy Partners Podcasts

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Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester eCommerce

Last week I had the opportunity to speak at a dinner event with 20+ senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market challenges associated with buyer behavior change in general, ABM specifically.

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Using Sailthru’s Promo Codes to Personalize Your Discounts

Sailthru

Every retailer uses discounts for a very simple reason: They work. But discounting is much more complicated than putting promo codes out into the universe and suddenly acquiring new customers, everywhere from Facebook to the subway. Discounts are more than just an incentive.

How to Create a Strong Brand for Your eCommerce Business

Payoneer

Editor’s note: This is a guest post by Raj Jana, Founder, JavaPresse. The rapid growth of the eCommerce industry is both a gift and a curse. On the one hand, more and more people shopping online means there’s more money to be made. But on the other hand, it means a more competitive marketplace.

Dynamic Yield Hires David Sasson as Chief Operating Officer

Dynamic Yield

Industry veteran, David Sasson, joins the Dynamic Yield team to support our rapid global expansion as Chief Operating Officer. The post Dynamic Yield Hires David Sasson as Chief Operating Officer appeared first on Dynamic Yield. Press COO Appointment David Sasson

The 7 Key Benefits of Weebly’s Updated Marketing Tools

Weebly

Being a small business owner means wearing a lot of hats - and even being your own marketer sometimes. Under the Marketing tab, you’ll find a fresh look that’s easier than ever to manage all of your growing business' needs.

Mobile In-Store Retail Delivers Service, Efficiency and Convenience

Forrester eCommerce

In-Store Mobile Delivers Service, Efficiency, and Convenience. Customer service through associate-assisted mobile scanning and checkout. Operational efficiency through associate mobility. Customer convenience through self-service mobile checkout.

Why In-App Notifications Are the New Email

Sailthru

Most marketers know all about push notifications. They’re a bit more skeptical about in-app notifications. That’s a mistake. Why, exactly? Before we answer that question, let’s start with a primer for marketers who aren’t currently working a mobile messaging strategy.

Profit Generation: Marketplaces vs. Own E-Commerce Website

Prisync

You’re hoping to sell products online, or maybe you already do. The issue is “online” is too general. Just as you would for a brick-and-mortar store, you need to decide where you want to sell your products online.

The Impact of Market Intelligence on AdTech

Powerinbox

AdTech has been a buzzword in the digital and marketing worlds for couple of years. It is a general term for the software and tools that help agencies and brands target, deliver, and analyze their digital advertising efforts.

Retailers, Do You Know the Web? [Infographic]

OrderDynamics

Retailers, Do You Know the Web? It is evident that the Internet has transformed modern-day life. Whether people use their smartphones to check for their closest retail store or pay for items in shops. The web has affected retail on every level in recent years.

Grocers Partner For Digital Growth

Forrester eCommerce

Grocers Are Partnering For Digital Growth The last few months have been a watershed of new deals around grocery fulfillment. Walmart is partnering with DoorDash, Kroger is investing in Ocado, Target is acquiring Shipt, and Amazon is delivering groceries to consumer vehicles.