Frictionless CX Is Possible, But Only If You Have Foresight
Forrester eCommerce
JUNE 10, 2025
After years of digital transformation, many companies still struggle with fragmented customer experiences. But in 2025, a new wave of converging technologies — from generative AI to adaptive edge intelligence — is making seamless, intuitive CX possible. The key? Foresight. At Forrester’s Customer Experience Summit North America, you’ll discover how emerging technologies — from generative AI to adaptive interfaces — are reshaping the way brands connect with customers.
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