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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

For your eCommerce business to excel, you need a plan that helps you determine how you will develop online content and engage your users. Selecting the right strategy for business growth could be your key to achieving success. Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other.

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The House of Mouse: Inside Primark’s Mecca for All Things Disney and Marvel

Retail TouchPoints

Thematic retail stores and exclusive IP-focused product collections are hot in retail right now: Chinese lifestyle retailer Miniso has unveiled a series of themed character flagships around the world, while Camp has been known for its exclusive brand collaborations and entertainment-driven activations for Trolls , Frozen and more. Most recently, when fashion and accessories retailer Primark unveiled its 450 th store worldwide at the Florida Mall in Orlando, it announced it would have an entire f

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This Holiday Season, Gift Consumers Compelling Creative  

Forrester eCommerce

Advertising spend is big during the holiday season, but the key ingredient of persuasive advertising – compelling creative – is scarce.

Gifts 367
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30-Year Verizon Veteran Shares How Retailers can Turn ‘Just Jobs’ into Careers

Retail TouchPoints

Kevin Zavaglia took his first job with Verizon in 1994 as a junior sales associate, back when the company was still Bell Atlantic. Flash forward 30 years, and Zavaglia has spent nearly his entire career at the retailer, rising up the ranks to become Chief Sales Officer. However, Zavaglia’s single-employer experience is becoming less and less common, particularly in retail, where historically high attrition rates hover at around 60%.

Retail 288
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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562: US Sellers Rejoice! The Govt Just Destroyed Temu And Shein

My Wife Quit Her Job

In this episode, I cover the new de minimus rules that level the playing field with Temu, why your favorite bargain finds might disappear and the surprising winners in this e-commerce shakeup. What You’ll Learn How Temu Has Been Able To Dominate Ecommerce In The US The new changes to the deminimus rules Why these changes hurt Temu and Shein Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 years.

eCommerce 156
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Shopping Trends: Why Shopping Shifted to an Ambient Action | Salsify

Salsify

Since the first online transaction occurred in 1994 — a Sting CD sold by a Swarthmore College student named David Kohn, per Vice — shopping has been losing its “get up and go.

eCommerce 119

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“AI Responsibly” With GenAI In Martech

Forrester eCommerce

Decades ago, the alcohol industry launched its ubiquitous “Drink responsibly” marketing campaign. In 2024, it’s time to “AI responsibly” in marketing technology (martech).

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TikTok Touts Results of IP Enforcement Efforts

Retail TouchPoints

Facing an impending (although not certain) ban in the U.S., as well as persistent regulatory scrutiny globally for everything from child privacy to forced labor, TikTok could use some positive news coverage. So to nudge things in the right direction, the social platform has shared details about its successes in protecting intellectual property rights on its Shop ecommerce platform.

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3 Ways to Increase Customer Loyalty

UpSellIt

Building and maintaining customer loyalty is essential for any brand aiming for long-term success. Loyal customers not only drive consistent revenue but also serve as brand ambassadors, spreading the word to potential new customers. In a market where customer acquisition costs are soaring and competition is fierce, fostering loyalty can set your brand apart.

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Social Commerce Is Shaping the Shopping Habits of Every Generation | Salsfiy

Salsify

Social commerce, also known as social shopping , has permeated the fabric of social media, permanently changing the originally intended “social” element of each app.

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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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Looking for a BigCommerce Alternative? Here Are Your Best Options

Groove

People know that location is everything when you set up a brick-and-mortar business. If you build an online store, you want to pay similarly close attention to your foundation. Choosing the right eCommerce platform for a store can have a major impact on your business operations and the long-term prosperity of your company. BigCommerce has emerged as a popular choice for online retailers, thanks to its wealth of features and capabilities.

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New Research — Content Management Systems: Landscape & Trends

Forrester eCommerce

According to Forrester’s Marketing Survey, 2024, 69% of global B2C decision-makers increased their investment in content management technology, up from 59% who did so in 2023. Web content management software growth now outpaces the growth of the broader software market and is poised to reach $15.3 billion (total addressable market) by 2028.

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Target Taps into Creator-Led Commerce with Linktree Partnership

Retail TouchPoints

Target is tapping into the $250 billion creator economy through a new partnership with Linktree, a tool that allows influencers and independent creators to seamlessly connect their social content to product revenue. Just in time for peak holiday shopping, Target is joining Linktree Shops, the company’s social commerce marketplace, which already features 35+ brands including Nike , Fanatics and Savage x Fenty.

Fashion 265
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Under Armour plots ‘most significant’ marketing to date as it works to win back shoppers

RetailDive

“I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin Plank said on a call with analysts.

Marketing 119
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Tiffany & Co. Opens in Trafford Centre’s Selfridges

365 Retail

The Trafford Centre , one of the UK’s premier retail and leisure destinations, has recently welcomed renowned jewellery brand Tiffany & Co. with a new concession in the Selfridges Accessories Hall. The store features Tiffany & Co.’s latest design concept, inspired by its Fifth Avenue flagship redesigned by Peter Marino, offering visitors a luxurious shopping experience.

Leisure 109
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BigCommerce vs. WooCommerce: Features, Pricing, and More

Groove

Choosing the right eCommerce platform for your business is an important decision. There are a lot of options on the market today, each with its own unique set of features, pros, and cons. But two popular platforms worth considering are BigCommerce and WooCommerce. In this BigCommerce vs. WooCommerce comparison, we'll go over everything you need to know about these two options, including their pricing, features, and scalability.

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Building the Future with AI at the Edge: Critical Architecture Decisions for Success

Forrester eCommerce

Edge intelligence marks a pivotal shift in AI, bringing processing and decision-making closer to where it matters most: the point of value creation. By moving AI and analytics to the edge, businesses enhance responsiveness, reduce latency, and enable applications to function independently—even when cloud connectivity is limited or non-existent.

Customer 259
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Benefit Cosmetics Opens Grocery-Inspired Virtual Holiday Store

Retail TouchPoints

Benefit Cosmetics has launched its first virtual 3D shopping experience for the holidays. Called “ The Benemart ,” the grocery-inspired virtual store allows visitors to shop holiday sets and bestsellers, virtually try on products, shop with friends and play games, with a chance to win discounts at checkout. Developed in partnership with Obsess , the virtual store is available in four countries including the U.S., UK, Germany and France.

Games 258
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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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Vitamin Shoppe owner files for bankruptcy

RetailDive

Franchise Group, which also runs Pet Supplies Plus and Buddy’s Home Furnishings, will shut down American Freight starting this week.

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H Beauty Joins Silverburn

365 Retail

Henderson Park , the international private equity real estate firm, and Eurofund Group , the pan-European investment and development company, have announced the addition of H beauty to Silverburn in Glasgow. The Harrods-owned beauty brand will occupy 22,500 sq ft of the former Debenhams unit, marking the flagship store’s sixth location and expanding Silverburn’s beauty and lifestyle offering.

Leisure 109
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Mastering eCommerce Feed Management to Boost Your Sales

Groove

More than ever before, eCommerce businesses are relying on optimized product feeds to ensure that accurate, compelling information is readily available across multiple platforms. Product feed optimization can increase sales and visibility while creating a simpler, faster shopping experience for customers. Without proper data feed management, it may be tough to keep up with competitors in today’s challenging digital market.

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European Digital Identity: Insights For The Bold And The Ambitious

Forrester eCommerce

In the grand tapestry of the European identity landscape, a new regulation —most audacious in its ambition— has emerged to enable digital identification across the continent. The regulation known as eIDAS 2.0 seeks to introduce a universal digital identity wallet, a concept heralded with much aplomb since 2008.

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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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How Brands Should be Preparing for a Potential TikTok Ban

Retail TouchPoints

For more than two years the fate of TikTok in the U.S. has hung in the balance. But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. If the current ban on the platform is upheld, it will be blocked in the U.S. on Jan. 19, 2025 unless it is sold to a U.S.

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Dollar Tree CEO steps down

RetailDive

Rick Dreiling’s departure due to health concerns comes as the company is navigating several challenges, including a possible spin off or sale of its Family Dollar banner.

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Sniffer dog finds illegal vapes and cigarettes valued at £1.6m in Preston raids

TalkingRetail

A sniffer dog has hunted down thousands of hidden illegal vapes and cigarettes as part of a crackdown at shops across Preston. Lancashire County Council's Trading Standards team joined forces with HM Revenue & Customs and tobacco detection dog, Sky, a working cocker spaniel from… This story continues at Sniffer dog finds illegal vapes and cigarettes valued at £1.

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How to Improve Your eCommerce Abandoned Cart Email Conversion Rate

Groove

On average, 70 percent of all carts are abandoned by online shoppers before they complete their purchases. This means that if stores can improve abandoned cart email conversions by even a small margin, there are substantial profits to be made. While stores can use several different strategies to improve shopping cart conversions , an abandoned cart email series remains one of the most effective options.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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Fueling The Consumer’s Healthcare Journey – Focusing On Ease And Individualized Care Will Accelerate Trust

Forrester eCommerce

Opaque experiences and complex jargon have eroded consumer confidence and incentivized some to leave brands behind. However, consumers will choose healthcare organizations that emphasize their needs and increasingly gather and rely on their feedback to deliver value.

Consumer 195
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Swedish Meatballs on Demand: Ikea Opens Standalone Restaurant in UK

Retail TouchPoints

Image courtesy Ikea UK Ikea has opened the doors of its first standalone restaurant, on King Street in the UK’s Hammersmith district of West London. The restaurant is located next door to the retailer’s newly upgraded Hammersmith city store , which is part of the chain’s larger efforts to create a more accessible shopping experience by opening smaller-format “City Stores” that are located closer to where customers live, work and shop.

Mobile 268
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Wayfair COO steps down

RetailDive

At the end of the year, Thomas Netzer will exit the role he’s occupied since 2019.

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User Generated Content (UGC) vs. Produced Content: What every marketer should know

ROI Revolution

If you are a marketer in 2024, you have probably been hearing and talking about user generated content for quite some time. It may be taking over your creative calendar this year, and that trend is not likely to stop. However, are there times where user generated content does not reign supreme? With the current value of UGC, does brand-produced content still have a place in well-guided marketing strategies?

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.