Trending Articles

Future Tech Is Driven By Users Not Customers: Here’s What You Need To Know

Retail TouchPoints

By Justin Marcucci, Endava Over the past decade companies have shifted from a product-centric approach to a customer experience-centric approach as a way of conducting business.

How to Optimize Your Google Shopping Campaigns

Store Growers

Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics.

Is A Free Ecommerce Platform Just As Good As Shopify, BigCommerce, WooCommerce Or Wix?

My Wife Quit Her Job

If you want to start a successful ecommerce business, you need the ability to process transactions on your own website. And choosing the right ecommerce platform is one of the biggest decisions you’ll have to make.

Why Digital-Native Brands Are Moving In-Store

Zaius

In the retail industry, 2017 was a record year — but unfortunately not for a reason we should celebrate. More stores closed in the US in that period of 12 months than any other year on record.

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The Ultimate Guide to Cloudflare CDN – Complete Review

Ecommerce Platforms

Is it as good as it claims? This Cloudflare CDN review covers it’s most critical features, pricing strategy, usability, customer support, and overall functionality. We’ve all watched numerous action films. So here’s something I assume you’ve been asked before….

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The Empowered Marketer: No Quick Fixes for Content in Ecommerce

Zaius

Content is one of the most underutilized marketing tactics in B2C and ecommerce today — but that’s changing quickly. More and more marketers are realizing that by creating great content that ranks on Google for specific and relevant terms, they can attract a constant stream of qualified traffic to their ecommerce site — for free. However, content marketing takes not only writing talent and SEO knowledge, but also patience. This strategy is not going to result in overnight success.

There Are No Clear CX Leaders Among US Brands – For The Third Year In A Row

Forrester eCommerce

Forrester’s 2018 Customer Experience Index (CX Index) for US brands reveals a worsening CX leadership gap: Not a single brand has risen to the top of our rankings and continued to move upwards, and the overall quality of the US customer experience is stagnating.

PCI Compliance: 4 Tips For Retailers Who Run Mainframes

Retail TouchPoints

By Ray Overby, Key Resources Chances are, as a retailer, you rely on the mainframe to power your business. As many as 23 of the world’s top 25 retailers use the mainframe to make sure they can provide their customers with the personalized service today’s consumer craves.

Announcing Klaviyo:BOS 2018

Klaviyo

The post Announcing Klaviyo:BOS 2018 appeared first on Klaviyo. Blog Post Klaviyoworkshop

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SellerBooster Review: Dropshipping Without the Slow Shipping

Ecommerce Platforms

Dropshipping has become all the rage in the ecommerce world, but dropshippers are often stuck with slow shipping speeds, higher pricing, poor return policies, and more. SellerBooster is working to change all of that.

3 Facts About Shopper Psychology to Guide Your Visual Merchandising Efforts

iQmetrix

Not all consumers have the same preferences, but research into shopper psychology suggests there are plenty of ways brick-and-mortar stores can appeal to their patrons. Customer Experience

A Look Back at Year One of The Commerce Marketer Podcast

Bronto

Can you believe it’s been a year already? Where does the time go? Let's take a moment to reflect on a few favorite moments from this first year. The post A Look Back at Year One of The Commerce Marketer Podcast appeared first on Bronto Blog. Marketing Strategy Partners Podcasts

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The 1-2 Punch to get more new Customers and more Repeat Purchases.

Kissmetrics

Your customers are your greatest asset. The one thing shared across all great ecommerce companies is a large, loyal customer base. The keys to building that kickass cusotmer base are well known, but easier said than done: Getting new customers. Turning each new customer into a high LTV fanatic.

Mobile In-Store Retail Delivers Service, Efficiency and Convenience

Forrester eCommerce

In-Store Mobile Delivers Service, Efficiency, and Convenience. Customer service through associate-assisted mobile scanning and checkout. Operational efficiency through associate mobility. Customer convenience through self-service mobile checkout.

Webflow Ecommerce Review

Ecommerce Platforms

“ We see ecommerce as something that hasn’t had a lot of innovation”. Stated Webflow’s chief technology officer, Bryant Chou. Now hold it right there! Why would he make such a claim? Hasn’t ecommerce been growing astronomically of late?

Our New eCommerce Job Board + Case Study

eCommerceFuel

We’ve got some exciting news to share today. We’ve officially launched our newest venture, the eCommerceFuel Job board.

3 Design Considerations for Enhancing the In-Store Experience

iQmetrix

The opening of Apple’s new flagship store in San Francisco brings to light many ideas about how to create the best in-store experience for customers. Not only is the store breathtaking, but it’s also a great example of what tomorrow’s store should take into consideration. Customer Experience

Condé Nast Research Reveals 79% of Purchase Decisions are Made Before Ever Searching

Sailthru

We all know the modern customer journey is longer and more complicated than ever before. However, new research from Condé Nast shows that most customers make brand decisions well before they even realize they’re on a journey.

Forrester’s US Banking Customer Experience Index 2018 Shows CX Is Stagnating

Forrester eCommerce

Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products.

Top 5 AdTech Resources You Need to Know

Powerinbox

Currently, companies rely on internet marketing and brand positioning, therefore, making it necessary for marketers to constantly adapt and improve their knowledge.

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Prioritizing Happiness Over Growth + Other Marketing Talk

eCommerceFuel

Today is part two of my interview with Adam Saraceno, the Chief Marketing Officer of Peak Design.

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Gizmodo Tests Samsung Pay Around NYC, Gives Mixed Review

iQmetrix

Gizmodo 's Michael Hession today published a video review of Samsung Pay. The video shows him using (and sometimes not using) the new payment technology around New York City. Retail Operations Wireless Trends

Meet Magento UK 2018 – A 3-Words Summary

Prisync

Meet Magento UK 2018 took place last Wednesday on 13th June in London and it brought together about 400+ Magento enthusiasts from almost all around the world. The event – organized by JH – offered plenty of great panels and also a unique networking opportunity for the Magento landscape.

Different Year, Same Health Insurer CX Index Story

Forrester eCommerce

Health insurers know why customer experience is critical — CX leaders grow revenue faster than laggards, can charge more for their products, and have a higher brand preference. But based on Customer Experience Index (CX Index™) data, the how continues to be a challenge. Health insurers’ average CX Index score once again remained flat in 2018, with […]. age of the customer

What Exactly is Dynamic Inventory Visibility?

OrderDynamics

What Exactly is Dynamic Inventory Visibility? Dynamic inventory visibility is a view of stock levels that can change contingent on certain criteria. These criteria can range from geographic boundaries to promotional timings, among others.

Weebly Website of the Month: Gaucho Sur

Weebly

When entrepreneur and fashion designer Sole Arias opened Gaucho Sur , she didn't want it to be like any other online boutique. Arias had a specific vision for her brand that was rooted in the strong and stoic persona of the "Gaucho" or South American cowboy.

Google: 79% of Smartphone Owners Use Phone to Assist Shopping

iQmetrix

A new Google study, conducted by Ipsos/OTX, has confirmed we are addicted to our smartphones and revealed how we use them to help make purchasing decisions, wrote John Paul Titlow of ReadWriteWeb.com (April 28). Retail Operations Wireless Trends Mobile Industry e-Commerce Retail Marketing

Supreme Court Ruling Lets States Tax Ecommerce Retailers

Klaviyo

The post Supreme Court Ruling Lets States Tax Ecommerce Retailers appeared first on Klaviyo. Blog Post compliance Ecommerce state tax Supreme Court

Tesla Sabotage: A Perfect Storm For Insider Threat

Forrester eCommerce

Last Sunday, Tesla CEO Elon Musk sent an all-employee email to Tesla employees revealing that the company was the victim of insider sabotage. Musk indicated that the saboteur made changes to Tesla’s manufacturing operating system using fake user names and exported a large volume of sensitive internal data to third parties. In his email, Musk […]. age of the customer

Make mobile the cornerstone of eCommerce personalization efforts

Kibo

By now, merchants are well aware that mobile eCommerce is central to the […]. The post Make mobile the cornerstone of eCommerce personalization efforts appeared first on The Omni Channel. eCommerce RTI eCommerce Personalization mobile ecommerce personalization

5 Learnings from Retail Failures

OrderDynamics

5 Learnings from Retail Failures. Retail Touchpoints’ post by Marc Gingras captures 5 key learnings from the demise of Toys R Us. Although the post highlights one retailer, it stands for many which have perished, or had to close many stores recently. These retail failures offer important lessons.

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