Trending Articles

Customer-Centricity is Here to Stay


eCommerce Brands are in a Battle for the Customer Profile. Whether they know it or not. Centralizing your entire organization (in-store, marketing, service, & merchandising) around a single customer profile opens up a world of possibilities for delivering a beautiful and relevant experience.

How Suppliers Can Use AI To Immunize Against The Retail Apocalypse

Retail TouchPoints

By Pijush Gupta, HighRadius More than 3,800 stores are expected to shutter their brick-and-mortar retail operations this year, most notably and recently the bankruptcies of Toys ‘R’ Us and Sears Holdings. But it’s not only stockholders and employees that are feeling the fallout.

Do You Recruit Bad Employees As A Matter Of Policy?

Forrester eCommerce

For better or for worse, my family is a customer of a large bank near my home. Once in a while I step in to the branch to update documents for my mother (she still likes to see her account balance in print), or some other such need. Here’s the kicker though: Every time I […].

Google Ads Quality Score: Overhyped Metric or Holy Grail?

Store Growers

Many advertisers look at the quality score as the Holy Grail to making Google Ads work. As a result, they spend too much time obsessing over trying to optimize it. Others are skeptical and take everything they hear about it with a pinch of salt. So who is right? Today, we’re going to find out.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

How To Start A TShirt Business For Under 3 Dollars (And Make Sales Immediately)

My Wife Quit Her Job

In this post, you will learn how to start a tshirt business from complete scratch for less than $3 with a viable marketing strategy that requires no upfront costs.

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Leverage CRM Data To Boost Traffic And In-Store Revenue

Retail TouchPoints

By David le Douarin, Advalo The rise of marketing overpressure practices has proven destructive for both profit margin and brand image and negatively affects the relationship of trust between retailers and customers.

Avoid Becoming Dumb Money

Forrester eCommerce

Awakening Better Sleep Through Digital Experiences: How a Global Leader In Sleep Health Is Empowering Customers To Improve Their Sleep Online


Sleep science has come a long way in the past few decades. When ResMed first got its roots, sleep science… Executive's Corner

283: How To Segment Your Email List The Right Way With Alexandra Edelstein

My Wife Quit Her Job

Today, I’m thrilled to have Alexandra Edelstein on the show. Alexandra is a senior product manager at Klaviyo and she was also a speaker at my annual ecommerce conference The Sellers Summit. At Klaviyo, she’s known as the resident expert when it comes to email list segmentation.

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Online conversion rates rose by 44% on Black Friday, according to iAdvize data

Retail Technology Review

UK online conversion rates rose by 44% on the daily average on Black Friday – up 3% year-on-year - according to data from iAdvize, the conversational commerce provider, while Cyber Monday conversions increased 27% compared to an average Monday. Internet Retailing Retail Supply Chain Critical Issues

Costco’s Minimal Communications Following Thanksgiving Site Outage: A Mistake Or A Strategy?

Retail TouchPoints

Costco’s e-Commerce site went down for more than 16 hours on Thanksgiving Day , impacting an estimated 2.65 million customers who were trying to access the web site and creating sales losses that neared $11 million.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Shifting Gender Norms Threaten Brands With Cultural Irrelevance Gender is squarely in our cultural spotlight.

CPG Ecommerce: How Companies are Selling Consumer Packaged Goods Online in 2020


Digital disruptors like Amazon have forced more traditional brick-and-mortar businesses to rise up and adapt in a variety of ways. Last… Ecommerce Marketing

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

How to Create Your Own Shopify Store in Less than 15 Minutes

Ecommerce Platforms

Are you ready to learn how to create your own Shopify store ? Maybe you just came up with a wonderful product idea and now you'd like to see if people are willing to buy it.

Nearly four-fifths of commerce leaders excited and “ready” for the future of commerce

Retail Technology Review

Amidst an uncertain and challenging landscape, commerce chiefs across the board are presenting a positive front; nearly four-fifths (79%) of digital commerce leaders feel ready to take advantage of the opportunities digital commerce has to offer, according to a study from Wunderman Thompson Commerce. Internet Retailing Critical Issues

How to Get More Organic Traffic Without Doing Any SEO (Seriously)


You all know SEO is a long-term game… at least when it comes to Google. And yes, who doesn’t want to be at the top of Google for some of the most competitive terms? But the reality is, we don’t all have the budget or time. So then, what should you do?

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The One-Sentence Business Case For Customer Experience

Forrester eCommerce

Recently I wrote a post arguing that $ is the one CX metric that matters to executives. The obvious conclusion: You need to design your CX measurement program to track and report $. If you haven’t done that already you should jump on it today.

The Ecommerce Guide for Marketing to Millennials: Stats, Tips, and Case Study


Despite being a generation that is often stereotyped as ‘lazy, entitled, and narcissistic,’ numerous corporations recognize that millennials have tremendous buying power.… … Ecommerce Marketing

Ecommerce 2020: Enabling new business models with IoT


IDC predicts that revenue from the Internet of Things (IoT) is expected to surpass $1 trillion USD by 2022 with the majority of the revenue coming from industrial IoT including smart buildings, smart utilities, smart cities, smart manufacturing, smart retail and smart health.

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How did your company manage the Black Friday challenge?

Retail Technology Review

By Sarah Robinson, Retail Skills Tutor, Qube Learning Originating in the United States as a post-Thanksgiving start to Christmas shopping, Black Friday has been a shopping trend in the UK for less than a decade. However, the seasonal discount day gained popularity quickly and has not only become a solid fixture in the retail calendar but has grown into a week-long show of retail sales and discounts – both online and in-store. Critical Issues Internet Retailing

An In-Depth ShippingEasy Review: Everything You Need to Know

Ecommerce Platforms

Have you come across ShippingEasy before? If not, never fear because you're in the right place. This ShippingEasy review is going to break down everything you need to know about this platform.

20 Mobile Trends for 2020

Forrester eCommerce

I have just published a post sharing some of our marketing predictions for 2020. It made me realize Forrester no longer publish dedicated “mobile” predictions. Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere.

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Recover Lost Sales With Back in Stock Emails


Out of stock items cost retailers nearly $1 trillion ever year. Running out of a popular product can cost ecommerce sites hundreds, or even thousands of conversions. Fortunately, there is a simple solution to these situations that can mitigate stock issues: Back in stock emails.

Time for B2B to bet big on wearable communications tech


The first time you see a kid running around a playground with a real-time location tracker clipped to his belt, you realize the world of wearable technology has dramatically changed. Also, I’m considering whether to invest.).

B2B 78

Société Générale Wins Best Global Deployment Award Powered by GigaSpaces

Retail Technology Review

GigaSpaces, the provider of InsightEdge, the in-memory real-time analytics processing platform, has announced that Société Générale was honored at the 25th annual American Financial Technology Awards in New York as the winner of best global deployment powered by GigaSpaces in-memory computing platform. Critical Issues Internet Retailing Data Capture

Looking for an Upserve POS Review? Check This Out

Ecommerce Platforms

Are you a restaurant manager or owner? If so, you'll be all too familiar with the importance of finding and using the perfect point of sale solution. The right software can make both yours and the work of your team a million times simpler.

POS 104

2020 Marketing Trends

Forrester eCommerce

In the past three weeks, I have shared the key findings of our predictions research to different clients and at some Forrester events in London and in Amsterdam.

Cyber 5 2019 Recap: 10 Key Takeaways


Some of us may feel a bit of nostalgia for Black Friday. For many, it was an annual family pilgrimage.

Black Friday to Cyber Monday 2019 Statistics [Infographic]


How’d online shopping perform this past Cyber Week? We’ve compiled the stats from pre-Thanksgiving through Cyber Monday 2019. Highlights: Thanksgiving revenue rose 17% YOY in the US and 24% globally.

How to Sell Internationally Using Amazon


When Elena Castaneda started her business, Bling Jewelry , in 2008, she dreamed of expanding her venture outside of her one-bedroom New York City apartment, but she never expected her products would one day reach consumers across the globe.

Stripe vs PayPal: Which Payment Gateway is Right for You?

Ecommerce Platforms

You’ve got the most amazing selection of products, competitive prices, and some pretty successful marketing on your online store. However, you won’t be able to pluck success from the ecommerce world until you’ve got one more thing right: your payment gateway.

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