Trending Articles

Revlon’s Cautionary Tale: The Changing Nature Of Influencer Marketing

Forrester eCommerce

A Giant In Trouble: Revlon Considers A Sale Cosmetic giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion.

Finding A New Norm In A Post Brick-And-Mortar World

Retail TouchPoints

By Brandon Spear, MSTS More than 7,100 retail store closures have been announced so far this year. And as e-Commerce develops into a perceived necessity among consumers, more closings could be on the way.

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Data Science And Design Collide — There’s A Better Way

Forrester eCommerce

Last August, a tweet from a data scientist reminding colleagues to get out of tables of data and talk to real people — you know, do qualitative research — went viral among these two constituencies.

What Is UPC And Where To Buy Cheap UPC Codes For Amazon

My Wife Quit Her Job

Do you want to sell on Amazon but are confused about which barcodes to use? Are you unclear about what is UPC and where to buy cheap UPC codes for your Amazon listings?


Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

The Empowered Marketer: Nurturing a Baby Brand With Michael Wieder of Lalo


If you’ve ever experienced what it’s like prepping for parenthood, then you also know the word “overwhelming” doesn’t even begin to cover it. Lalo is the modern baby and toddler company that’s simplifying the process for millennial parents-to-be.

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Embed AI in your digital supply chain to win, serve, and retain customers

Forrester eCommerce

It’s now just over 12 months since we first published research on Digital Supply Chain. Some Forrester clients have made progress with Integrated Business Planning and with Control Towers. And they are on the lookout for Blockchain opportunities.

Can Experiential Retail Be Too Experiential, And Not Enough Retail?

Retail TouchPoints

Experiential retail has been a hot industry buzzword in recent years, as brick-and-mortar stores scramble to find ways to drive traffic, whether in the form of events, entertainment or even technology-based experiences in VR and AR.

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268: How To Rank An Ecommerce Store In Search With Dan Shure

My Wife Quit Her Job

Today, I’m excited to have Dan Shure on the show. Dan is the founder of a boutique SEO consultancy called Evolving SEO and he is an SEO expert with a fantastic reputation.

A Decade of Growth, Strategy, and Innovation: Celebrating 10 Years of BigCommerce


After meeting in a chatroom six years prior, Eddie Machalaani and Mitch Harper founded a company in 2009 with one… Ecommerce News

7 Things to Tune TODAY to Prepare Your Mobile Experience for Holiday ’19


2018 was unequivocally the “year of mobile holiday shopping.”. 51% of traffic came through mobile, driving 31% of revenue, up 55% YOY. 48% of orders were processed through mobile, up 19% YOY. Mobile drove 68% of traffic and 54% of orders on Thanksgiving, up 15% YOY.

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Build Your Next-Generation Business Case Using A Lifecycle

Forrester eCommerce

So you’ve got a great new idea for how technology-driven innovations can transform your business, reinvent the way employees work, and/or drive customer obsession. That’s a great start!

How Retailers Can Reduce The Risk Of Credential Threats

Retail TouchPoints

By Mike Wilson, Enzoic Retailers face a barrage of security threats from a variety of sources. As the number of breaches continues to soar, brands must take action to reduce the risk and protect customer data.

How to Generate More Traffic with Google’s New Features


You’re probably already familiar with Google My Business. If you aren’t, as a quick recap, Google My Business is a simple way to claim your office address or storefront on Google.

Lightspeed Restaurant POS Review: The Ins and Outs

Ecommerce Platforms

If you're in the hospitality industry, this is one piece worth reading. Lightspeed has much in store for merchants who run busy restaurants. Even so, it's appropriate to have a bucket list of the essential tools which suit the demands of your own business environment.

Instagram Influencer Marketing: The Organic Superfood You Need To Fuel Your Ecommerce Store


When we are looking for recommendations, who do we go to? Many times it’s someone we know or follow online… Content Marketing Ecommerce Marketing

Headless Commerce And The Horseless Carriage

Forrester eCommerce

As with any high-consideration purchase, there’s an expectation of a bedside manner. Buying an eCommerce platform is no exception. But all too often, I hear it feels a lot like this doctor’s visit. Nurse tells me you’re losing sleep.

Demystifying text message marketing


Every marketing professional knows that an email open rate over 20% is above-average and click rates of over 3% are reserved for the most-engaged customers (sports fans, hobbies, etc). However, these metrics pale in comparison to SMS/text message engagement performance.

Calcuso handles back-to-school peak ecommerce order volumes with Descartes pixi WMS

Retail Technology Review

Descartes Systems Group has announced that, the ecommerce distributor of educational and office supplies in Germany, is using the Descartes pixi Warehouse Management System (WMS) to seamlessly handle high back-to-school order volumes across Europe. Internet Retailing Retail Supply Chain

PayPal Here Review – The Complete Guide

Ecommerce Platforms

PayPal is synonymous with payments. So, anyone running either an online shop or in-person store should know what it is and what it does. But did you know that you can start taking PayPal payments while you're on the go? PayPal has introduced a new card reader and its PayPal Here app.

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Understanding Ecommerce Platforms Through Housing: Do You Rent, Own, or Get That Vacation Home in the Hamptons?


Have you seen the movie The Moneypit? It’s such a great movie. I love the scene where the bathtub falls… Executive's Corner

10 ecommerce marketing tactics to increase sales


Statista predicts revenue from global retail ecommerce will rise to $4.88 trillion by 2021. That means, in upcoming years, you can expect continued growth with more businesses joining the trend. This translates to more competition and thriving to stay on your toes. Source: Statista.

Smaller e-retail businesses should emulate larger ones – but sooner

Retail Technology Review

By Alex Mills, Sales & Marketing Director, ProSKU. If you’re running a growing e-retail businesses your main priority is to market your products, win customers and satisfy their orders. So until order volumes hit a certain point you probably don’t need to worry about a great deal else, except of course your bank overdraft! And for most growing e-retail businesses getting orders out of the door isn’t usually the biggest problem.

Skubana 101: Everything You Need to Know

Ecommerce Platforms

If you've had your e-commerce store up and running for a while, you might be searching for a way to synchronize your tasks, tools, and analytics. Can you relate? If so, Skubana might be the software for you. Continue reading to find out more about this software. Skubana: A Brief Overview.

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Marketing B2B: O Que é, As 10 Estratégias Mais Usadas e Exemplos


O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo.

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Rated H For Headless (Is Headless CMS For Mature Audiences Only?)

Forrester eCommerce

My colleague Joe Cicman just published a new report (“The New Commerce Revolution: Off With Their Heads (Or Not!“) “) to help de-hype headless commerce.

6 ecommerce UX best practices


Usually, user experience (UX) of the design aspect gets overlooked until something goes awry.

3dcart partners with ClearSale to deliver comprehensive eCommerce fraud protection for customers

Retail Technology Review

ClearSale has entered into a partnership with eCommerce platform3dcart. Internet Retailing Surveillance & Security

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Ecommerce & Video: 5 Ways to Use Video for Business Growth in 2019


The play button has become the greatest call-to-action. In the last few years, a lot of traditional content marketing has transitioned to video.

4 Ways SaaS Companies Can Retarget Visitors to Increase Conversions


Is your SaaS company dragging its heels on launching a retargeting campaign? With retargeted display ads alone boosting the chances of a website conversion by 70% , if you’re not already retargeting, your business is leaving money on the table. The strategy behind retargeting is simple.

The Insights Beat: The Times They Are A-Changin’

Forrester eCommerce

What role do marketplaces play in B2B ecommerce?


We caught up with Adrien Nussenbaum, Co-founder and CEO of Mirakl Inc. to get his take on channel conflict and how marketplaces impact B2B ecommerce. Get Elastic TRANSCRIPT with Adrien Nussenbaum, CEO, Mirakl Download. And audio only, check out: [link].

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Making the Most of Visual Content for eCommerce


There’s no question that visual content is ascendent. Video content is forecast to make up 71% of all Internet traffic by 2022. Instagram, Snapchat, and TikTok are among the fastest-growing social networks, and even on mainstay Twitter, more than 50% of impressions are for video or photo content.

Everything You Need to Know About FBA Fees


Fulfilled By Amazon (FBA) enables ecommerce retailers to store their products in Amazon warehouses — regardless of whether they actually sell on Amazon — and lets Amazon handle the packing and shipping of those products.