Trending Articles

Amazon’s Brand Registry And Transparency Program – The Benefits, Requirements And How To Join

My Wife Quit Her Job

Joining the Amazon brand registry is more important today than it has ever been before. Not only does registering your brand allow you to control your listing but it’s also a requirement to get your brand gated so that other sellers can not sell your products on Amazon. It also allows you to enroll in the Amazon Transparency program which further protects your brand from counterfeit sellers. At a high level, registering your brand on Amazon is straightforward to do.

Marketing Matchmaker: Steps to Finding Your Perfect Ecommerce Agency


When it comes to marketing in 2019, simply using traditional methods is no longer going to cut it. We’re witnessing… Ecommerce Marketing

IBM Goes All In On Cloud And Sends Collaboration And Experience Products To HCL

Forrester eCommerce

IBM’s journey to rebalance its enterprise software portfolio around areas such as AI, hybrid cloud, and supply chain shifted into high gear with an agreement to sell a group of its collaboration and experience products to HCL Technologies for $1.8 billion, as announced on December 6.

The Retail Revolution Is Redefining Convenience

Retail TouchPoints

By Steven O’Toole, NCR Convenience stores are suddenly becoming much more convenient and Amazon’s announcement of its plans to open as many as 3,000 self-serve, cashierless stores is sure to accelerate the trend.

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Marketing Unboxed: How Spikeball Wins the Marketing Game


What’s the name of the game? For hundreds of thousands of energetic competitors worldwide, it’s Spikeball. For us marketers who might not be as adept at, say, running around and contorting our bodies to eke out that extra point, it’s analyzing their marketing strategy.

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CPA Marketing in 2018: The Ultimate Guide for Beginners


When it comes to marketing your online business, your return on investment (ROI) is crucial to your success. Take digital… Ecommerce Marketing

Farming Innovation And Climate Change Adaptation

Forrester eCommerce

Every company will face disruption from new market entrants and innovations that seek to solve some of the world’s most difficult issues.

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Year-End Review: Retail’s Top Success Stories Of 2018

Retail TouchPoints

Last week, the RTP. editors identified the bad and the ugly of retail in 2018 , highlighting key instances where retailers and others fumbled the ball.

Strategies to Grow Your Email List Pre-Purchase


Personalizing all your marketing communications is extremely effective in ecommerce. The open rate for non-personalized emails is 16%. The open rate for personalized emails is 26%. When customers receive non-personalized emails, the click-to-convert rate is 4%.

8-Figure Private Label Seller Shares His 9 Steps to Success


Just five years ago, I was a civil engineer straight out of college struggling in the 9-5 world. Obsessed with… Selling on Amazon


Cybersecurity In India: Reflections And Learnings From A Visitor

Forrester eCommerce

Last week, I had the immense pleasure of travelling to India for the first time. It quickly became one of my favourite trips of 2019.

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237: How To Build A Personal Brand With Facebook Ads For Just 5 Bucks A Day With Dennis Yu

My Wife Quit Her Job

Today I’m lucky to have Dennis Yu on the show. Dennis is someone who I met at Social Media Marketing World at the speakers mixer and it’s funny. I knew that I recognized the guy right away because he’s been plastered all over my Facebook feed for years.

Keeping Customers’ Digital Identities Safe This Holiday Season

Retail TouchPoints

By Kevin von Keyserling, Keyfactor As the retail industry gets underway for this year’s holiday season, it’s expected that hackers will follow suit. In fact, 80% to 90%. of login attempts made to online retailers’ web sites are hackers using stolen data — the highest percentage of any industry.

The Empowered Marketer: Marketing to Everyone with a Mouth


When a digital native brand makes the move from Instagram ads to TV ads, it’s a milestone of mainstream success. While they may already have had millions of followers and massive sales online, the move to more traditional media is a line in the sand between an up-and-comer and true success.

How to Leverage the Power of Amazon FBA


Amazon FBA has become one of the most popular ways to earn income online. In fact, there are over 2… Selling on Amazon


When Design And Algorithms Collide

Forrester eCommerce

Algorithms are a new design material, affecting UX in the form of news feeds, recommendations and propensity scores. Unfortunately, it’s not all going smoothly… Want to learn more? Please reach out with any questions; I’m always happy to discuss over inquiry.

How to Dominate Google in 2019


You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results.

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The Top 3 Mistakes Companies Make in Implementing B2B Ecommerce


B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. By 2020, that number is projected to eclipse $1.2 trillion.

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WEBINAR: The Rise of the B2C Marketer


The role of B2C marketers is shifting rapidly. Years ago, marketing was a purely creative role focused on building campaigns for billboards, newspapers, and TV.

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Amazon Advertising & PPC: What You Need to Know, How to Get Started and a Tool to Help You Along the Way


If I asked you to name the biggest Amazon story of the last year, what would you say? Perhaps you’d… Selling on Amazon

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Get Ready for Edge Computing’s Rise In 2019

Forrester eCommerce

Every company needs edge computing on its technology roadmap starting in 2019. While many of you may see edge as exclusive to IoT, its value is much wider and will prove as critical to driving up customer experience as content delivery networks (CDN) were in the early days of the Web. Which explains why you […]. edge computing internet of things (IoT) IoT

Black Friday Sale

Rishi Rawat

Black Friday is a great time to go treasure hunting online. But I wasn’t looking for deals this past Black Friday. Instead, I was searching for the new or unique ways websites were trying to get us to stick around for a bit longer. did something pretty interesting.

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4 Hacks To Exploit A High Google Ads Cost Per Click

Store Growers

Long gone are the days of paying 1 or 5 cent for clicks on Google Ads. Today, clicks are expensive. And a high cost per click means that advertisers have to find a balance between profit and traffic. Paying a higher cost per click can get your more visitors, but it will eat into your profits. Bid too low, and your ads won’t even show up. This is a daily struggle for most advertising campaigns. And when competition heats up, like during the holiday season, finding that balance becomes even harder.

Games 100

Doing more with less: How Sam’s Club scaled up conversion by embracing data


Originally published on BloomReach. senior manager of site merchandising, Robelle Mancilla shared how her small ecommerce team embraced data to scale conversion just in time for the holiday season.

Forget Black Friday and Cyber Monday — For most retailers, it’s really about December sales

Steve Dennis

By now hopefully folks are beginning to accept that Black Friday and Cyber Monday are mostly media events—some would say “media traps” —that actually reveal next to nothing about how the holiday season will ultimately turn out. Moreover, aside from the generally hard to get “door busters,” the best deals are often found over the next several weeks, not on the two days that generate the most hype, er, I mean, attention.

GE Announces New Industrial IoT Software Business

Forrester eCommerce

With GE establishing a new stand-alone software business, we examine what it means for existing and potential customers of GE Digital and for GE. What we know: December 13th 2018 – GE announces the formation of a new industrial IoT software business with $1.2bn in revenue (based on GE Digital sales). The new IIoT company […]. digital business digital disruption internet of things (IoT) IoT software platforms

EKM Tutorial for Beginners: Step-by-Step Guide to Building the Ultimate Store

Ecommerce Platforms

EKM Tutorial: is a powerful system used for making online stores, mainly for businesses in the United Kingdom. It offers a high powered feature set with themes, mobile responsiveness, and useful account management by some of the in-house customer support representatives.

E-commerce Christmas Campaign: What We Learn From Boots Approach


With Christmas right around the corner, we know you’ll be keen to get your e-commerce strategy into order. When you’re a small retailer, you might feel as though you’re limited when it comes to what you’re able to achieve around the Christmas period.

Looking Back at Your 2018 Strategy


Looking Back. After the hectic red and green blur of the retail holiday season, the end of Q4 is often a huge relief. However, the new year inevitably brings new challenges. With the holiday rush now coming to a close, the time comes to evaluate the previous year.

So, That Was Fast

Rishi Rawat

On December 3rd I wrote a post titled Screw Automation. Interesting update on that. Chris (a long time reader) didn’t just agree with the post it’s how he is already running his email marketing. Chris sends out personalized emails. Granted, this is hard to scale but that’s precisely why Chris’ emails perform so well. Chris was kind enough to let me share an example of his email and … performance metrics! Email example: [link].

Four Types Of Edge Matter To Your IoT Deployments

Forrester eCommerce

The edge, and edge computing, figure prominently in a lot of internet of things (IoT) discussions right now. But where — and what — the edge is very quickly gets complicated. Telecoms operators understand the edge of their network.

A Comprehensive Dropshipping by Dropwow App Review

Ecommerce Platforms

Have you heard of the Dropshipping by Dropwow app ? If so, you're in the right place because we're going to reveal everything you need to know about this software, before you commit any of your hard-earned cash.

14 Last-Minute Ways to Market Your Ecommerce Business this Holiday

Bootstrapping Ecommerce

14 last-minute ways you can improve your holiday marketing and drive more customers to your store to have a successful holiday shopping season! The post 14 Last-Minute Ways to Market Your Ecommerce Business this Holiday appeared first on Bootstrapping Ecommerce. Getting Traffic Conversion Optimization

New Smile App: Shoelace

Here at Smile we are all about building relationships with your customers to create a brand community. With acquisition costs (CAC) on the rise, it is more important than ever to keep your existing customers engaged and shopping with you again and again. Smile Updates

[Shopify Exchange Review] 5 Steps to buy a Shopify store


In fact, there are over 3000 stores there already and more are added daily. That’s just a fraction of the 500,000 plus Shopify businesses around the world, but it’s enough to start sinking your teeth into.

Omnichannel And Personalization: Make A Lasting Impression In The Marketplace

Forrester eCommerce

With the holiday season in full flight, creating a memorable customer experience is more imperative now than ever. Watch the video below to learn how omnichannel and personalization tie together to generate a lasting impression for a consumer.

Dropified Review: An Oberlo Alternative With Better Product Support

Ecommerce Platforms

Dropshipping has its pros and cons, but most ecommerce professionals can agree that the worst part is finding excellent suppliers who are willing to work with you. Dropified looks to change that, while also providing support for larger stores, compared to competitor Oberlo.