Trending Articles

Stop Trying To Replace Your Agents With Chatbots — No, Seriously!

Forrester eCommerce

Customer service organizations have been looking for ways to cut costs for decades. Now that chatbot mania has taken over, many are jumping on the bandwagon and attempting to replace their human agents with chatbots.

From URL To IRL: How Urbanization Will Shape The Future Of Retail

Retail TouchPoints

By Katrin Zimmermann, TLGG The past years have been rough on the retail sector, to say the least. Still struggling to adjust to the rise of e-Commerce, retailers realize that a much bigger challenge is still ahead of them — urbanization.

The Data Scientist Inside the Marketing Assistant

Zaius

KPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer.

252: How To Create A 9 Figure Ecommerce Business With Dustin Robertson Of Drip

My Wife Quit Her Job

I’m really happy to have Dustin Robertson on the show. Dustin is the CMO of Drip but in a prior life, he executed the digital marketing strategy for BackCountry.com and helped grow it to over 350 million dollars in revenue.

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Backlinks: Your Free Link Analysis Tool

Kissmetrics

Please note that you may have to clear your browser cache to see the latest version of Ubersuggest. Do you want to know how many people are linking to you? Do you want to find more link opportunities? Well, I created a free backlink tool that will allow you to do that (and much more).

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Is There A Resurgence For The CIO Role? For years, the CIO role looked like it had been moving toward “chief infrastructure officer,” with many executives feeling like the transformative part of their job had been carved out and handed to chief digital officers.

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Why Your Online Marketing Strategy Needs To Cater To Millennials And Gen Z

Retail TouchPoints

By Christopher Hansen, IgnitionOne In 2019, Gen Z will surpass Millennials as the most populous generation , comprising roughly 32% of the population. Since the birth of the Internet, brands have looked to Millennials for advice on the latest trends and influences.

Best Free Ecommerce Website Builders for 2019

Ecommerce Platforms

So you have your product ready to sell online. You think it's incredible, you know people are gonna love it, and you're visioning your goods flying off the e-shelves. But, before you do anything, you’ll need to decide how you’re going to sell it and where.

Need Money Now? Here’s How To Make 1000 Dollars Fast From Home With Free Tools

My Wife Quit Her Job

Whenever I get asked for advice on how to start an online business, inevitably the following questions arise. Steve, how can I make money fast? I need money now. Steve, how quickly can I expect to make real money with my business? Steve, what’s the best business model to make money now? Now your definition of “fast” may be different, but the general consensus among my readers is that making money within 1-3 months is pretty darn quick.

Revenge Of The Nerds? Marketing Ops Takes The Stage

Forrester eCommerce

During the SiriusDecisions 2019 Summit (May 5–8, Austin, Texas), I will join Sirius Research Director and new colleague Jeff Clark in presenting the Future Vision session on marketing operations.

The Empowered Marketer: Jessica van Rooyen of Uber Eats

Zaius

Marketplaces everywhere always have a two-sided challenge. You have to both engage your target audience of buyers, and find and engage the right sellers who are a good fit for your specific market. It’s far from easy! Even if what you’re selling is as delicious as food from Uber Eats.

Why Experiential And Omnipresent Retail Will Help Traditional Stores Survive And Thrive

Retail TouchPoints

By Brian Hannon, Voxpro Digital is increasingly becoming the common battleground for retailers. Brick-and-mortar stores play their part, but it’s only when they employ efficient digital strategies that they can truly compete.

Everything You Need To Know About OptiMonk – Is It The Best Ecommerce Retargeting Tool?

Ecommerce Platforms

No matter how good your website looks- 98% of your web visitors will leave your site without buying or subscribing. To make matters worse, most of them will NEVER return! This means that while web traffic is great, it doesn’t mean much for an e-commerce business.

Parameter Actions and Toggle Containers – New levels of interactivity in Tableau 2019.2

Canonicalized

Tableau is making progress towards better interactivity. After the introduction of Set Actions in 2018, they are taking it up a notch with Parameter Actions and with the ability to show/hide dashboard containers (toggle). In this article, we are showing how these work and we share some ideas on how you can make use of them. The post Parameter Actions and Toggle Containers – New levels of interactivity in Tableau 2019.2 appeared first on Canonicalized. Data Visualization Tableau

CX Pros, Add Rigor To How You Prioritize And Drive Business Results

Forrester eCommerce

Firms Are Failing To Differentiate With CX Today, customer expectations are outpacing brands’ ability to adapt and differentiate with customer experience (CX). Take Australia, for example.

Zaius Adds Automated Marketing Assistant

Zaius

CDP Institute. The post Zaius Adds Automated Marketing Assistant appeared first on Zaius. Press

The Final-Mile and its factors for ecommerce success or failure

GetElastic

Online retailers face an uphill battle in securing new customers. More than one hundred thousand websites launch every day. Many of these websites serve market niches – meaning it’s becoming increasingly difficult for general ecommerce sites to maintain market share against specialized retailers.

Arts 106

Webflow vs Shopify: It Depends on Your Experience

Ecommerce Platforms

Sometimes it's tough to decide between two ecommerce platforms , even when they're so different. In our Webflow vs Shopify comparison, you'll find that your decision will depend completely on your experience and desire for certain features.

Despite defying the ‘retail apocalypse,’ At Home reportedly puts itself up for sale

Steve Dennis

Amid all the doom and gloom about physical retail, there are quite a few unsung stories of robust growth and solid profitability. At Home Group, the Plano, Texas-based chain of home decor superstores, is one of them.

IBM Sells Out – Another Marketing Cloud Bites The Dust

Forrester eCommerce

On April 4, IBM announced plans to sell its marketing technology (martech) assets to investment management firm Centerbridge Partners.

Measuring Success When Working With Influencers

Zaius

Business News Daily. The post Measuring Success When Working With Influencers appeared first on Zaius. Press

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5 reasons CMOs should care about their commerce architecture

GetElastic

Previously published on LinkedIn. Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time.

Etsy’s Shipping Initiative Puts Other E-Commerce Platforms to Shame – Want to Go Green? Take a Leaf Out of Etsy’s Book

Ecommerce Platforms

It's official; Etsy has just become the first ever international e-commerce marketplace to offset ALL its shipping emissions – how awesome is that?! Etsy's Journey. This is the big question. How on earth has Etsy managed to offset all their toxic shipping secretions?

Books 104

Is Canada Goose luxury retail’s next highflier?

Steve Dennis

Canada Goose, the high-end performance outerwear brand, just announced plans to open 6 new stores.

Justifying your investment in the people and awareness side of security

Forrester eCommerce

Investment into changing security culture and behavior via security awareness and training (SA&T) , if done correctly, has the ability to transform your security team’s function and reach. We need to invest in these people related initiatives to harden ever important human firewall.

How B2B Order Management is Improving Efficiency and Driving Growth

BigCommerce

The popularity of B2B ecommerce is on the rise. But, with this increased market opportunity comes increased customer expectations. You’re… B2B Ecommerce

B2B 146

4 ways to create influencer marketing that really works

GetElastic

Gone are the days when marketing campaigns depend solely on traditional advertising and celebrity endorsements—welcome to 2019, the era of influencer marketing.

Shipwire Review: A Global Logistics Alternative

Ecommerce Platforms

The ultramodern order fulfillment platforms cant be overlooked at. A global logistics solution needs to be far-reaching and fruitful. It's clear to me that most solutions strive to offer a real-time integration point to all reputable channels.

Smart Marketing Ideas for Spring Holidays

UpSellIt

Let’s face it: keeping your marketing 100% relevant can be tough. After all, everybody is different and there’s no way to know the lives of every individual customer. That’s why marketing is effective when it plays on a common experience.

Gifts 82

Assessing Your Digital Maturity — What Does Excellence Look Like?

Forrester eCommerce

Wall Street loves a digital business. These technology-driven innovators, which put customer acquisition, retention, and experience at the center, have a different way of looking at the world. They are rewarded with growth and investment. And it’s not just digital natives.