INDUSTRY INSIGHTS YOUR PEERS ARE READING
Periscope By McKinsey, which offers a suite of Marketing & Sales Analytics Solutions to help companies achieve sustainable revenue growth, has announced the findings of research on consumer sentiment towards Black Friday 2018. Critical Issues Internet Retailing MORE
If you’re considering moving your ecommerce business to the Cloud, here are three important acronyms to wrap your head around:… Ecommerce Technology MORE
I’m getting ready to kick off a Forrester Wave on Cybersecurity Incident Response Services that should be viewed as a refresh of the Digital Forensics and Incident Response Service Providers Wave published in September of 2017. MORE
By Wayne Munday, Non-Executive Director, Rokk Media. The Retail climate is proving increasingly challenging for bricks-and-mortar stores of all sizes, with many major brands and familiar high-street names announcing profit warnings, job cuts and even store closures. Critical Issues Internet Retailing Retail Supply Chain MORE
2018 has been a very big year for BigCommerce in the UK. After a successful round of growth funding, which saw the company raise $64 million, BigCommerce decided their next expansion would be into the UK. MORE
ATM and Your Omnichannel Retail Technology. Been reading a new book, not at all associated with omnichannel retail technology. It’s called The Snowball System , by Mo Bunnell. It discusses sales. How to sell without selling your soul”, as Bunnell puts it. MORE
If you come from a place like Pakistan, Peru or Belarus you know that running a business is a little limited when it comes to how you accep credit cards and payments through PayPal and other processors. MORE
By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences. MORE
It’s frustrating when a customer exhibits purchase intent, but does’t buy because of friction in the customer journey. It’s worse when a store manager or contact center agent is unaware of a digital promotion. MORE
Volkswagen’s recent announcement to build its automotive cloud platform on Microsoft Azure is yet another example of the types of tech-driven innovation efforts transportation leaders are taking to position themselves as customer experience leaders. MORE
[Ok, maybe we don’t need to be so dramatic.] While listening to a podcast on customer research, I captured this phrase which brilliantly sums up our daily bubble:? Anything you’re thinking about customers and markets is nothing more than a guess.Des Traynor, Co-Founder Intercom Indeed! MORE
Most purchase journeys have too many unnecessary steps in the conversion funnel. Each one massively increases the chance your potential… Social Selling MORE
Q4 can seem like a magical time for online retailers, and for good reason. It’s the only time of year that virtually every person in the country is looking to purchase multiple gifts. Revenues generally go up for retail businesses, whether online or brick and mortar. MORE
If Amazon had a theme song these days, it would be Olivia Newton-John’s catchy 1981 hit, “ Physical.” ” Sorry about the earwig, but the point is dead on. MORE
The Facebook relevance score is an important indicator of how well your ads fit your target audience when compared to your competitors. Much like. Read More. The post How to Boost Your Facebook Relevance Score appeared first on Retail Performance Marketing Blog - CPC Strategy. Facebook MORE
80% of businesses say they currently use or are planning to use chatbots by 2020. 50% of customers say they are more likely to shop if chat is available. Chatbots range from Facebook bots in messenger to on-site bots via tools like Drift. Ecommerce Technology MORE
By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience. MORE
I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers. But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer? MORE
As an agency managing hundreds of sellers, we know that Amazon Sponsored Products is and will continue to be one of the most powerful tools for. Read More. The post Amazon Advertising Q3 Benchmark Report for 2017 vs 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy. Amazon Marketplace MORE
With roughly 80% of consumers expecting to buy gift cards this holiday season, […]. The post Customers Demand Flexible Gift Card Options this Holiday Season appeared first on The Omni Channel. eCommerce Uncategorized gift card promotion Holiday eCommerce MORE
The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t. MORE
When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy. After […]. MORE
By Joanna Beerman, Salesforce Although October is all about football season, it’s important to keep your head in the holiday game. There’s no better time than now to get your social strategy ready for the gift-buying rush. MORE
Today I‘m lucky to have Bernie Thompson back on the show. Bernie is someone who I had on back in episode 157 and in case you’ve forgotten, Bernie runs an 8 figure business called Plugable.com which is a company that sells USB and Bluetooth devices online all over the world. MORE
Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives. MORE
What’s the best ecommerce platform for your store? With such a wide array of choices, picking the right ecommerce solution for your business is not an easy task. Different platforms have different pros and cons, and the right one for you could be lurking in the shadows. MORE
Sending malicious payloads and packets is no longer the standard in threat operations. In today’s world of massive social media presence and influence, malicious actors can bring an organization to its knees — 280 characters at a time. MORE
This Zoey review dives deep into all the important aspects- its features, functionalities, pricing structure, and the corresponding weaknesses. I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. MORE
Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. It’s either innovate or die. MORE
Here is Your Click & Collect Consumer Research Update. OrderDynamics partnered on a research study into the identity and expectations of the Click & Collect consumer. The intention was to provide actionable data for retailers. MORE
Moosejaw.com has done a great job with their email marketing. MORE
With the holiday season fast approaching, it’s time to consider what you’re putting into your customers’ virtual mailboxes, and what they really want to see. MORE
Earlier this month, Retail TouchPoints unveiled its fifth annual E-Commerce Technology Preview , which includes insights from industry experts at 12 solution providers. The guide offers an exclusive look at what retailers need to do in order to achieve e-Commerce success in 2019 and beyond. MORE
By Steven Howell, Solutions for Retail Brands The private brand grocery sector has come a long way since the ultra-plain-packaged — and largely uninspiring — generic products aimed at budget-conscious shoppers that filled grocery store shelves. MORE
Forrester eCommerce
OCTOBER 19, 2018
Your organization faces two powerful trends: The growing pressure of regulatory requirements on data protection that are emerging worldwide. The increasing awareness of privacy rights, which causes customers to take action in their relationship with businesses.
Zaius
OCTOBER 16, 2018
The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t.
Forrester eCommerce
OCTOBER 17, 2018
When your CEO asks you for your digital strategy, you could go away and huddle up with your team for a month and produce some voluminous document full of TLAs only to have it sit on the shelf for the next two years. Instead, simply give your CEO a copy of your business strategy. After […].
Retail TouchPoints
OCTOBER 19, 2018
By Steven Howell, Solutions for Retail Brands The private brand grocery sector has come a long way since the ultra-plain-packaged — and largely uninspiring — generic products aimed at budget-conscious shoppers that filled grocery store shelves.
My Wife Quit Her Job
OCTOBER 17, 2018
Today I‘m lucky to have Bernie Thompson back on the show. Bernie is someone who I had on back in episode 157 and in case you’ve forgotten, Bernie runs an 8 figure business called Plugable.com which is a company that sells USB and Bluetooth devices online all over the world.
BigCommerce
OCTOBER 16, 2018
Most purchase journeys have too many unnecessary steps in the conversion funnel. Each one massively increases the chance your potential… Social Selling
Zaius
OCTOBER 18, 2018
Ecommerce website pop-ups done wrong are not just annoying — they’re a guaranteed way to lose customers.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Retail TouchPoints
OCTOBER 17, 2018
Earlier this month, Retail TouchPoints unveiled its fifth annual E-Commerce Technology Preview , which includes insights from industry experts at 12 solution providers. The guide offers an exclusive look at what retailers need to do in order to achieve e-Commerce success in 2019 and beyond.
Zmags
OCTOBER 16, 2018
(Healthy) competition is necessary for a business to grow and expand. And we get it, not everyone enjoys competition. So, what happens when […]. The post So, You Want to Stand Out From Competition? appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace
BigCommerce
OCTOBER 12, 2018
80% of businesses say they currently use or are planning to use chatbots by 2020. 50% of customers say they are more likely to shop if chat is available. Chatbots range from Facebook bots in messenger to on-site bots via tools like Drift. Ecommerce Technology
GetElastic
OCTOBER 15, 2018
Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. It’s either innovate or die.
Retail TouchPoints
OCTOBER 16, 2018
By Joanna Beerman, Salesforce Although October is all about football season, it’s important to keep your head in the holiday game. There’s no better time than now to get your social strategy ready for the gift-buying rush.
Ecommerce Platforms
OCTOBER 17, 2018
If you come from a place like Pakistan, Peru or Belarus you know that running a business is a little limited when it comes to how you accep credit cards and payments through PayPal and other processors.
BigCommerce
OCTOBER 18, 2018
If you’re considering moving your ecommerce business to the Cloud, here are three important acronyms to wrap your head around:… Ecommerce Technology
Kissmetrics
OCTOBER 16, 2018
I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers. But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer?
Forrester eCommerce
OCTOBER 16, 2018
In late 2016, IBM announced the availability of its full-scale cyber range at the Cambridge, MA headquarters of its security division. With two shifts per day and currently booked out six to eight months, it’s been a huge success for the division.
Retail TouchPoints
OCTOBER 15, 2018
By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences.
Ecommerce Platforms
OCTOBER 15, 2018
This Zoey review dives deep into all the important aspects- its features, functionalities, pricing structure, and the corresponding weaknesses. I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce.
Retail Technology Review
OCTOBER 15, 2018
By Wayne Munday, Non-Executive Director, Rokk Media. The Retail climate is proving increasingly challenging for bricks-and-mortar stores of all sizes, with many major brands and familiar high-street names announcing profit warnings, job cuts and even store closures. Critical Issues Internet Retailing Retail Supply Chain
Rishi Rawat
OCTOBER 15, 2018
Moosejaw.com has done a great job with their email marketing.
Forrester eCommerce
OCTOBER 16, 2018
It’s frustrating when a customer exhibits purchase intent, but does’t buy because of friction in the customer journey. It’s worse when a store manager or contact center agent is unaware of a digital promotion.
Retail TouchPoints
OCTOBER 12, 2018
By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.
Ecommerce Platforms
OCTOBER 15, 2018
2018 has been a very big year for BigCommerce in the UK. After a successful round of growth funding, which saw the company raise $64 million, BigCommerce decided their next expansion would be into the UK.
Retail Technology Review
OCTOBER 15, 2018
Periscope By McKinsey, which offers a suite of Marketing & Sales Analytics Solutions to help companies achieve sustainable revenue growth, has announced the findings of research on consumer sentiment towards Black Friday 2018. Critical Issues Internet Retailing
UpSellIt
OCTOBER 16, 2018
Q4 can seem like a magical time for online retailers, and for good reason. It’s the only time of year that virtually every person in the country is looking to purchase multiple gifts. Revenues generally go up for retail businesses, whether online or brick and mortar.
Forrester eCommerce
OCTOBER 16, 2018
I’m getting ready to kick off a Forrester Wave on Cybersecurity Incident Response Services that should be viewed as a refresh of the Digital Forensics and Incident Response Service Providers Wave published in September of 2017.
Omniconvert
OCTOBER 16, 2018
[Ok, maybe we don’t need to be so dramatic.] While listening to a podcast on customer research, I captured this phrase which brilliantly sums up our daily bubble:? Anything you’re thinking about customers and markets is nothing more than a guess.Des Traynor, Co-Founder Intercom Indeed!
OrderDynamics
OCTOBER 18, 2018
Here is Your Click & Collect Consumer Research Update. OrderDynamics partnered on a research study into the identity and expectations of the Click & Collect consumer. The intention was to provide actionable data for retailers.
Ecommerce Platforms
OCTOBER 12, 2018
What’s the best ecommerce platform for your store? With such a wide array of choices, picking the right ecommerce solution for your business is not an easy task. Different platforms have different pros and cons, and the right one for you could be lurking in the shadows.
ecomdash
OCTOBER 18, 2018
With the holiday season fast approaching, it’s time to consider what you’re putting into your customers’ virtual mailboxes, and what they really want to see.
Forrester eCommerce
OCTOBER 18, 2018
Sending malicious payloads and packets is no longer the standard in threat operations. In today’s world of massive social media presence and influence, malicious actors can bring an organization to its knees — 280 characters at a time.
CPC Strategy
OCTOBER 15, 2018
The Facebook relevance score is an important indicator of how well your ads fit your target audience when compared to your competitors. Much like. Read More. The post How to Boost Your Facebook Relevance Score appeared first on Retail Performance Marketing Blog - CPC Strategy. Facebook
OrderDynamics
OCTOBER 16, 2018
ATM and Your Omnichannel Retail Technology. Been reading a new book, not at all associated with omnichannel retail technology. It’s called The Snowball System , by Mo Bunnell. It discusses sales. How to sell without selling your soul”, as Bunnell puts it.
Kibo
OCTOBER 12, 2018
With roughly 80% of consumers expecting to buy gift cards this holiday season, […]. The post Customers Demand Flexible Gift Card Options this Holiday Season appeared first on The Omni Channel. eCommerce Uncategorized gift card promotion Holiday eCommerce
Liveintent
OCTOBER 17, 2018
If Amazon had a theme song these days, it would be Olivia Newton-John’s catchy 1981 hit, “ Physical.” ” Sorry about the earwig, but the point is dead on.
Forrester eCommerce
OCTOBER 17, 2018
Volkswagen’s recent announcement to build its automotive cloud platform on Microsoft Azure is yet another example of the types of tech-driven innovation efforts transportation leaders are taking to position themselves as customer experience leaders.
CPC Strategy
OCTOBER 17, 2018
As an agency managing hundreds of sellers, we know that Amazon Sponsored Products is and will continue to be one of the most powerful tools for. Read More. The post Amazon Advertising Q3 Benchmark Report for 2017 vs 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy. Amazon Marketplace
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