INDUSTRY INSIGHTS YOUR PEERS ARE READING
It’s obvious to anyone working in marketing today: the role is changing fast. With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. MORE
Leverage Channel Data To Give Partners A Better Experience: Winning In The Channel Requires Data-Driven Program Innovation Brands that provide an enhanced partner experience grow faster than their peers, are more profitable, and drive higher customer satisfaction and retention downstream. MORE
You’ve likely read the facts: Hulu announced that it has 25 million subscribers and collected $1.5 billion in advertising revenue in 2018. For more information and analysis, check out this report.) MORE
I spent this week in Las Vegas at CES to check out the latest and greatest technology wonders, ranging from 3D printing, AI, and cryptocurrency to drones, autonomous vehicles, dancing robots, and wearables. A lot of what I saw has broad CX implications for accessibility, healthcare, and more. MORE
There’s plenty of focus on boosting conversion rates and increasing average order values in ecommerce marketing, but the reality is that most of your visitors just aren’t ready to buy. The post Capture more leads and take your email list to new heights in 2019 appeared first on Bronto Blog. MORE
By Tim McMullen, redpepper “Nike Pushing Retail Innovation” “Sephora’s innovation ‘gathering speed’ at LVMH” “Will These Trends Shape Retail for the Next 25 Years?” These are three recent articles on retail innovation. MORE
If you're considering Square as your mobile payment processor, then you're in the right place. Our Square reviews will tell you everything you need to know before you bite the bullet and use this service. Launched back in 2009, Square has undoubtedly grown over the last decade. MORE
One of the biggest challenges for any online business is getting site traffic to convert into revenue. Take a look at these six simple tips to help you guide visitors towards completing a purchase. #1: 1: Focus on the value prop – “What’s in it for Me?”. MORE
We’ve kicked off some new research, and we need your help. An important part of Forrester’s research process is gathering input from financial services companies, so we can advise our clients on the latest trends in the market. MORE
Venture capital and private equity spending on security technology reached an all-time high in 2018. Currently, this emerging technology market sector stands at about $31B in total funding. MORE
Website backups are the insurance of online business. We often hear of major data breaches on the news, but data… Ecommerce Technology MORE
NRF 2019: Last Day Recap. In with a bang, and now it is done. Tired by pleased, we all have to get back to making 2019 a stellar year for retail. But, it is important to remember the highlights, the key trends, and the learnings. MORE
Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. MORE
By Carter Hunt, Western Union Technological advancements in the financial services industry are evolving through complex tools like AI-powered analytics and voice-activated capabilities, offering added levels of insight and convenience. MORE
Whether you’re aiming for an ambitious career goal or vowing to eat more vegetables, the new year means new opportunities to better ourselves — and the same holds true for. The post Setting Up Your Email Campaigns for 2019 Success appeared first on Bronto Blog. MORE
NRF 2019 Early Start . Part of the flurry and buzz of excitement starts before anyone even shows up to register for passes. NRF 2019 early start, is all about the setup and the pre-show sessions. This year is no different. Crates have all been in. Booths and equipment all set up. MORE
NRF 2019: It’s about the Shopper’s Experience. If the International day was any indicator, the rest of the show will be busy! Day one is done. And, if you were at the show and you are not exhausted … you weren’t there. This year seemed harder to pin a particular natural theme to the show. MORE
Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Variety 2018 was a great year for The Commerce Marketer Podcast. Over 26 episodes, we covered a variety of digital marketing. MORE
How Is Omnichannel Retail Strategy Like a Board Game’s? Our marketing team have recently started playing board games as part of our work-life balance. Since then, I realized the strategy of a game called “Ticket to Ride” is similar to an omnichannel retail strategy. MORE
Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads. MORE
Did you know, as many as 86% of B2B companies blog- and for a good reason, it gets results! Websites with blogs have as many as 434% more indexed pages in comparison to brands that don't. The stats speak for themselves. If your business isn't producing content, it should be. MORE
Conversion is the name of the game in online retail, and it’s not an easy problem for most direct-to-consumer brands to solve. As Janelle de Weerd of Crobox writes, “One of the biggest obstacles as a digital marketer is making your customers make it through their buyer’s journey seamlessly.”. MORE
Talking to our firms’ Board of Directors about security isn’t a new responsibility for most security leaders, it’s been on our collective agenda’s for many years. And yet, many security leaders still second guess the content and messages they share with their Board. MORE
In the age of globalization, the decision to expand your business into international markets is really a no-brainer. MORE
Numerous e-commerce businesses are now investing in corrugated boxes to improve packaging and labeling instead of just wrapping the product, putting it in a box and delivering it. MORE
So, you've decided to set up a Shopify store- that's great! You have your products; you've chosen your niche, you have an idea of your target demographic…so far so good. Now what? You need to sort out your Shopify shipping settings. MORE
NRF 2019: The Big Day. International day is all well and good. It is fun, and amazing to meet so many people from around the world. But truly, the big day is the first Monday of the show. And, yesterday’s opener was no exception. MORE
Whether your customers are auto repair professionals, hobbyists, or complete novices trying a bit of DIY, auto parts purchases are always driven by need. That means convenience and ease of purchase is everything. MORE
We’ve created this list of 9 web design trends most likely to have a big impact in 2019. These trends will help make your store more modern & inviting! The post 9 Web Design Trends for 2019 You Can Apply Today appeared first on Bootstrapping Ecommerce. Branding & Design Conversion Optimization MORE
Whether you’re a professional chef or just a casual home cook, chances are you’ve noticed Le Creuset’s line of beautiful, high-end cooking and baking products. So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics. MORE
The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. MORE
If you or anyone you know has pets, you know that pet owners want nothing but the absolute best for their furry, scaled, and feathered family members. That’s why so many people were excited about PetSmart’s new Treats program , including me! Program Case Studies MORE
Forrester eCommerce
JANUARY 16, 2019
We’ve kicked off some new research, and we need your help. An important part of Forrester’s research process is gathering input from financial services companies, so we can advise our clients on the latest trends in the market.
Zaius
JANUARY 15, 2019
Whether you’re a professional chef or just a casual home cook, chances are you’ve noticed Le Creuset’s line of beautiful, high-end cooking and baking products. So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics.
Forrester eCommerce
JANUARY 12, 2019
I spent this week in Las Vegas at CES to check out the latest and greatest technology wonders, ranging from 3D printing, AI, and cryptocurrency to drones, autonomous vehicles, dancing robots, and wearables. A lot of what I saw has broad CX implications for accessibility, healthcare, and more.
BigCommerce
JANUARY 11, 2019
Website backups are the insurance of online business. We often hear of major data breaches on the news, but data… Ecommerce Technology
Retail TouchPoints
JANUARY 14, 2019
By Carter Hunt, Western Union Technological advancements in the financial services industry are evolving through complex tools like AI-powered analytics and voice-activated capabilities, offering added levels of insight and convenience.
Store Growers
JANUARY 15, 2019
Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads.
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Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Zaius
JANUARY 10, 2019
It’s obvious to anyone working in marketing today: the role is changing fast. With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded.
Kissmetrics
JANUARY 15, 2019
Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given.
Retail TouchPoints
JANUARY 11, 2019
By Tim McMullen, redpepper “Nike Pushing Retail Innovation” “Sephora’s innovation ‘gathering speed’ at LVMH” “Will These Trends Shape Retail for the Next 25 Years?” These are three recent articles on retail innovation.
GetElastic
JANUARY 14, 2019
The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.
Forrester eCommerce
JANUARY 15, 2019
Talking to our firms’ Board of Directors about security isn’t a new responsibility for most security leaders, it’s been on our collective agenda’s for many years. And yet, many security leaders still second guess the content and messages they share with their Board.
Ecommerce Platforms
JANUARY 15, 2019
If you're considering Square as your mobile payment processor, then you're in the right place. Our Square reviews will tell you everything you need to know before you bite the bullet and use this service. Launched back in 2009, Square has undoubtedly grown over the last decade.
OrderDynamics
JANUARY 15, 2019
NRF 2019: The Big Day. International day is all well and good. It is fun, and amazing to meet so many people from around the world. But truly, the big day is the first Monday of the show. And, yesterday’s opener was no exception.
FastSpring
JANUARY 14, 2019
One of the biggest challenges for any online business is getting site traffic to convert into revenue. Take a look at these six simple tips to help you guide visitors towards completing a purchase. #1: 1: Focus on the value prop – “What’s in it for Me?”.
Ecommerce Platforms
JANUARY 14, 2019
So, you've decided to set up a Shopify store- that's great! You have your products; you've chosen your niche, you have an idea of your target demographic…so far so good. Now what? You need to sort out your Shopify shipping settings.
OrderDynamics
JANUARY 14, 2019
NRF 2019: It’s about the Shopper’s Experience. If the International day was any indicator, the rest of the show will be busy! Day one is done. And, if you were at the show and you are not exhausted … you weren’t there. This year seemed harder to pin a particular natural theme to the show.
Ecommerce Guru
JANUARY 14, 2019
Numerous e-commerce businesses are now investing in corrugated boxes to improve packaging and labeling instead of just wrapping the product, putting it in a box and delivering it.
Forrester eCommerce
JANUARY 10, 2019
On our morning news feeds, we see headlines chock-full of emerging tech that is supposedly changing the game for next generation retail experiences.
Bronto
JANUARY 16, 2019
Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Variety 2018 was a great year for The Commerce Marketer Podcast. Over 26 episodes, we covered a variety of digital marketing.
Ecommerce Platforms
JANUARY 10, 2019
Did you know, as many as 86% of B2B companies blog- and for a good reason, it gets results! Websites with blogs have as many as 434% more indexed pages in comparison to brands that don't. The stats speak for themselves. If your business isn't producing content, it should be.
OrderDynamics
JANUARY 13, 2019
NRF 2019 Early Start . Part of the flurry and buzz of excitement starts before anyone even shows up to register for passes. NRF 2019 early start, is all about the setup and the pre-show sessions. This year is no different. Crates have all been in. Booths and equipment all set up.
TradeGecko
JANUARY 15, 2019
In the age of globalization, the decision to expand your business into international markets is really a no-brainer.
Forrester eCommerce
JANUARY 14, 2019
You’ve likely read the facts: Hulu announced that it has 25 million subscribers and collected $1.5 billion in advertising revenue in 2018. For more information and analysis, check out this report.)
Bootstrapping Ecommerce
JANUARY 15, 2019
We’ve created this list of 9 web design trends most likely to have a big impact in 2019. These trends will help make your store more modern & inviting! The post 9 Web Design Trends for 2019 You Can Apply Today appeared first on Bootstrapping Ecommerce. Branding & Design Conversion Optimization
Bronto
JANUARY 15, 2019
There’s plenty of focus on boosting conversion rates and increasing average order values in ecommerce marketing, but the reality is that most of your visitors just aren’t ready to buy. The post Capture more leads and take your email list to new heights in 2019 appeared first on Bronto Blog.
OrderDynamics
JANUARY 16, 2019
NRF 2019: Last Day Recap. In with a bang, and now it is done. Tired by pleased, we all have to get back to making 2019 a stellar year for retail. But, it is important to remember the highlights, the key trends, and the learnings.
Smile.io
JANUARY 15, 2019
If you or anyone you know has pets, you know that pet owners want nothing but the absolute best for their furry, scaled, and feathered family members. That’s why so many people were excited about PetSmart’s new Treats program , including me! Program Case Studies
Forrester eCommerce
JANUARY 14, 2019
Venture capital and private equity spending on security technology reached an all-time high in 2018. Currently, this emerging technology market sector stands at about $31B in total funding.
Scalefast
JANUARY 14, 2019
Conversion is the name of the game in online retail, and it’s not an easy problem for most direct-to-consumer brands to solve. As Janelle de Weerd of Crobox writes, “One of the biggest obstacles as a digital marketer is making your customers make it through their buyer’s journey seamlessly.”.
Bronto
JANUARY 14, 2019
Whether you’re aiming for an ambitious career goal or vowing to eat more vegetables, the new year means new opportunities to better ourselves — and the same holds true for. The post Setting Up Your Email Campaigns for 2019 Success appeared first on Bronto Blog.
ecomdash
JANUARY 14, 2019
Whether your customers are auto repair professionals, hobbyists, or complete novices trying a bit of DIY, auto parts purchases are always driven by need. That means convenience and ease of purchase is everything.
OrderDynamics
JANUARY 10, 2019
How Is Omnichannel Retail Strategy Like a Board Game’s? Our marketing team have recently started playing board games as part of our work-life balance. Since then, I realized the strategy of a game called “Ticket to Ride” is similar to an omnichannel retail strategy.
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