Trending Articles

Forrester’s Global Financial Services Architecture Online Survey

Forrester eCommerce

We’ve kicked off some new research, and we need your help. An important part of Forrester’s research process is gathering input from financial services companies, so we can advise our clients on the latest trends in the market.

Marketing Unboxed: How Le Creuset Cooks Up Memorable Marketing


Whether you’re a professional chef or just a casual home cook, chances are you’ve noticed Le Creuset’s line of beautiful, high-end cooking and baking products. So perhaps it’s no surprise that one of the world’s leading cookware brands also boasts some dazzling marketing tactics.

CES 2019 Delivers Dazzling Tech But Disappointing Experiences

Forrester eCommerce

I spent this week in Las Vegas at CES to check out the latest and greatest technology wonders, ranging from 3D printing, AI, and cryptocurrency to drones, autonomous vehicles, dancing robots, and wearables. A lot of what I saw has broad CX implications for accessibility, healthcare, and more.

Why Website Backups Can Save Your Business


Website backups are the insurance of online business. We often hear of major data breaches on the news, but data… Ecommerce Technology

Exploring Retail Revolution: The Correlation Between Technological Advancements In Financial Services And Online Retail Success

Retail TouchPoints

By Carter Hunt, Western Union Technological advancements in the financial services industry are evolving through complex tools like AI-powered analytics and voice-activated capabilities, offering added levels of insight and convenience.

The Google Ads Test: Discover Your Kryptonite

Store Growers

Of all the ecommerce stores that use Google Ads, few start out by asking the important question whether Google Ads is right for their business. Most of them skip that part and jump straight into the details of picking keywords and writing ads.

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The Role of the B2C Marketer Is Changing Fast. Here’s How to Keep Up


It’s obvious to anyone working in marketing today: the role is changing fast. With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded.

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How Digital Marketing Will Change in 2019


Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given.

It’s Time To Stop Talking Retail Innovation, And Start Doing It

Retail TouchPoints

By Tim McMullen, redpepper “Nike Pushing Retail Innovation” “Sephora’s innovation ‘gathering speed’ at LVMH” “Will These Trends Shape Retail for the Next 25 Years?” These are three recent articles on retail innovation.

Better customer experience means targeting people, not buyers


The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product.

How do you talk to your boards about cybersecurity? An old problem in a new world

Forrester eCommerce

Talking to our firms’ Board of Directors about security isn’t a new responsibility for most security leaders, it’s been on our collective agenda’s for many years. And yet, many security leaders still second guess the content and messages they share with their Board.


Asymmetrical Numbers Covert Better

Rishi Rawat

Quick video: Article Assurance

Square Payments Reviews What’s All the Fuss About?

Ecommerce Platforms

If you're considering Square as your mobile payment processor, then you're in the right place. Our Square reviews will tell you everything you need to know before you bite the bullet and use this service. Launched back in 2009, Square has undoubtedly grown over the last decade.

NRF 2019: The Big Day


NRF 2019: The Big Day. International day is all well and good. It is fun, and amazing to meet so many people from around the world. But truly, the big day is the first Monday of the show. And, yesterday’s opener was no exception.

6 Simple Ways to Increase Your Sales


One of the biggest challenges for any online business is getting site traffic to convert into revenue. Take a look at these six simple tips to help you guide visitors towards completing a purchase. #1: 1: Focus on the value prop – “What’s in it for Me?”.

[Private] Our Secret Sauce: A Behind the Scenes Look at What We Do

Rishi Rawat

A Beginner’s Guide to Shopify Shipping

Ecommerce Platforms

So, you've decided to set up a Shopify store- that's great! You have your products; you've chosen your niche, you have an idea of your target demographic…so far so good. Now what? You need to sort out your Shopify shipping settings.

NRF 2019: It’s about the Shopper’s Experience


NRF 2019: It’s about the Shopper’s Experience. If the International day was any indicator, the rest of the show will be busy! Day one is done. And, if you were at the show and you are not exhausted … you weren’t there. This year seemed harder to pin a particular natural theme to the show.

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4 Reasons Why Packaging is Important for E-Commerce Businesses

Ecommerce Guru

Numerous e-commerce businesses are now investing in corrugated boxes to improve packaging and labeling instead of just wrapping the product, putting it in a box and delivering it.

16 Retail Trailblazers To Learn From In 2019

Forrester eCommerce

On our morning news feeds, we see headlines chock-full of emerging tech that is supposedly changing the game for next generation retail experiences.

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The Commerce Marketer: Best Moments of 2018, Presented Mullet-Style


Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Variety 2018 was a great year for The Commerce Marketer Podcast. Over 26 episodes, we covered a variety of digital marketing.

Best Blogging Platforms for Your Online Store

Ecommerce Platforms

Did you know, as many as 86% of B2B companies blog- and for a good reason, it gets results! Websites with blogs have as many as 434% more indexed pages in comparison to brands that don't. The stats speak for themselves. If your business isn't producing content, it should be.

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NRF 2019 Early Start


NRF 2019 Early Start . Part of the flurry and buzz of excitement starts before anyone even shows up to register for passes. NRF 2019 early start, is all about the setup and the pre-show sessions. This year is no different. Crates have all been in. Booths and equipment all set up.

4 goals to consider when expanding your business internationally


In the age of globalization, the decision to expand your business into international markets is really a no-brainer.

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Hulu Signals An Inflection Point For OTT

Forrester eCommerce

You’ve likely read the facts: Hulu announced that it has 25 million subscribers and collected $1.5 billion in advertising revenue in 2018. For more information and analysis, check out this report.)

9 Web Design Trends for 2019 You Can Apply Today

Bootstrapping Ecommerce

We’ve created this list of 9 web design trends most likely to have a big impact in 2019. These trends will help make your store more modern & inviting! The post 9 Web Design Trends for 2019 You Can Apply Today appeared first on Bootstrapping Ecommerce. Branding & Design Conversion Optimization

Capture more leads and take your email list to new heights in 2019


There’s plenty of focus on boosting conversion rates and increasing average order values in ecommerce marketing, but the reality is that most of your visitors just aren’t ready to buy. The post Capture more leads and take your email list to new heights in 2019 appeared first on Bronto Blog.

NRF 2019: Last Day Recap


NRF 2019: Last Day Recap. In with a bang, and now it is done. Tired by pleased, we all have to get back to making 2019 a stellar year for retail. But, it is important to remember the highlights, the key trends, and the learnings.

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Rewards Case Study: PetSmart's Treats

If you or anyone you know has pets, you know that pet owners want nothing but the absolute best for their furry, scaled, and feathered family members. That’s why so many people were excited about PetSmart’s new Treats program , including me! Program Case Studies


New Tech Spotlight: Security Technology Takes Center Stage

Forrester eCommerce

Venture capital and private equity spending on security technology reached an all-time high in 2018. Currently, this emerging technology market sector stands at about $31B in total funding.

How to Create a Checkout Process That Encourages Conversion


Conversion is the name of the game in online retail, and it’s not an easy problem for most direct-to-consumer brands to solve. As Janelle de Weerd of Crobox writes, “One of the biggest obstacles as a digital marketer is making your customers make it through their buyer’s journey seamlessly.”.

Setting Up Your Email Campaigns for 2019 Success


Whether you’re aiming for an ambitious career goal or vowing to eat more vegetables, the new year means new opportunities to better ourselves — and the same holds true for. The post Setting Up Your Email Campaigns for 2019 Success appeared first on Bronto Blog.

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How To Sell Auto Parts Online


Whether your customers are auto repair professionals, hobbyists, or complete novices trying a bit of DIY, auto parts purchases are always driven by need. That means convenience and ease of purchase is everything.

Is Omnichannel Retail Strategy Like a Board Game?


How Is Omnichannel Retail Strategy Like a Board Game’s? Our marketing team have recently started playing board games as part of our work-life balance. Since then, I realized the strategy of a game called “Ticket to Ride” is similar to an omnichannel retail strategy.

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