Trending Articles

Marketing Unboxed: How Glossier Wins Over Fans with Marketing That Shines

Zaius

The first episode of Marketing Unboxed is here! This is our newest video series where we order a fun product from a top ecommerce brand, and then track every marketing touchpoint along the way to see what works, and what doesn’t.

Video: Adobe Premiere Rush CC Brings AI-Powered Video Editing To Marketers

Forrester eCommerce

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. It’s part of Adobe’s continued push downmarket to expand its footprint among creatives.

IBM Bets Big On Security Training And Leadership As A Differentiator

Forrester eCommerce

In late 2016, IBM announced the availability of its full-scale cyber range at the Cambridge, MA headquarters of its security division. With two shifts per day and currently booked out six to eight months, it’s been a huge success for the division.

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RTP Editors Identify Top E-Commerce Tech Trends To Watch In 2019

Retail TouchPoints

Earlier this month, Retail TouchPoints unveiled its fifth annual E-Commerce Technology Preview , which includes insights from industry experts at 12 solution providers. The guide offers an exclusive look at what retailers need to do in order to achieve e-Commerce success in 2019 and beyond.

230: How An 8 Figure Business Launches New Products On Amazon With Bernie Thompson

My Wife Quit Her Job

Today I‘m lucky to have Bernie Thompson back on the show. Bernie is someone who I had on back in episode 157 and in case you’ve forgotten, Bernie runs an 8 figure business called Plugable.com which is a company that sells USB and Bluetooth devices online all over the world.

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The Secret to the Future Growth of Your Ecommerce Channel: Social Commerce

BigCommerce

Most purchase journeys have too many unnecessary steps in the conversion funnel. Each one massively increases the chance your potential… Social Selling

The Best of the Best Ecommerce Website Pop-Ups

Zaius

Ecommerce website pop-ups done wrong are not just annoying — they’re a guaranteed way to lose customers.

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Holiday Readiness Series: Take Your Social Strategy to the Next Level

Retail TouchPoints

By Joanna Beerman, Salesforce Although October is all about football season, it’s important to keep your head in the holiday game. There’s no better time than now to get your social strategy ready for the gift-buying rush.

So, You Want to Stand Out From Competition?  

Zmags

(Healthy) competition is necessary for a business to grow and expand. And we get it, not everyone enjoys competition. So, what happens when […]. The post So, You Want to Stand Out From Competition? appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace

The World of Chatbots: Customer Service, Business Automation & Scalability

BigCommerce

80% of businesses say they currently use or are planning to use chatbots by 2020. 50% of customers say they are more likely to shop if chat is available. Chatbots range from Facebook bots in messenger to on-site bots via tools like Drift. Ecommerce Technology

15 Cart Abandonment Email Examples that Really Work

Zaius

How many of your shoppers abandon their carts? While the number varies widely depending on the business, the product price point, and the industry, cart abandonment an issue for every single ecommerce brand.

Marketers – get your heads out of the clouds!

Forrester eCommerce

It’s frustrating when a customer exhibits purchase intent, but does’t buy because of friction in the customer journey. It’s worse when a store manager or contact center agent is unaware of a digital promotion.

Retailers That Are Shy About At Collecting Customer Data Won’t Succeed

Retail TouchPoints

By Chirag Shivalker, Hi-Tech BPO We live in a world driven by data, and leveraging it appropriately in a retail setup has proved its worth in providing relevant and valuable customer experiences.

B2B ecommerce: the four challenges to face for long-term growth

GetElastic

Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. It’s either innovate or die.

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BigCommerce Launches Amazon Product Catalog Import Support, Reducing Manual Error and Saving Sellers Hours of Work

BigCommerce

There’s no denying that Amazon represents a massive opportunity for ecommerce brands to reach customers at scale. However, selling on… Product News

Accept Credit Cards Online: The Best Way to Receive Payments in Any Country Using 2Checkout, Payoneer and InvoiceNinja (October 2018)

Ecommerce Platforms

If you come from a place like Pakistan, Peru or Belarus you know that running a business is a little limited when it comes to how you accep credit cards and payments through PayPal and other processors.

Research Announcement: Cybersecurity Incident Response Services Wave

Forrester eCommerce

I’m getting ready to kick off a Forrester Wave on Cybersecurity Incident Response Services that should be viewed as a refresh of the Digital Forensics and Incident Response Service Providers Wave published in September of 2017.

237

Fashion Meets Technology – Choose Well, Be Well!

Retail TouchPoints

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience.

Move Over SEO: How Developers Can Generate You More Traffic

Kissmetrics

I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers. But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer?

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IaaS vs PaaS vs SaaS Enter the Ecommerce Vernacular: What You Need to Know, Examples & More

BigCommerce

If you’re considering moving your ecommerce business to the Cloud, here are three important acronyms to wrap your head around:… Ecommerce Technology

Zoey Review- High-End B2B Ecommerce Platform?

Ecommerce Platforms

This Zoey review dives deep into all the important aspects- its features, functionalities, pricing structure, and the corresponding weaknesses. I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce.

Retailers need to outsource digital application to help weather a tough retail climate and improve the bottom line

Retail Technology Review

By Wayne Munday, Non-Executive Director, Rokk Media. The Retail climate is proving increasingly challenging for bricks-and-mortar stores of all sizes, with many major brands and familiar high-street names announcing profit warnings, job cuts and even store closures. Critical Issues Internet Retailing Retail Supply Chain

229: The Trump Trade Tariffs – Everything You Need To Know With Nathan Resnick

My Wife Quit Her Job

Today I’m really excited to have Nathan Resnick back on the show. If you don’t remember Nathan, he is the founder of Sourcify which is a company that helps you find manufacturers to produce your products. Anyway, Nathan has been on television multiple times in the past month to talk about the Trump tariffs and since he’s an expert on the topic, I thought I’d have him on to discuss his thoughts. Enjoy!

Books 120

My Mean Boss Wants You to Know About this Sale

Rishi Rawat

Moosejaw.com has done a great job with their email marketing.

How to sell with BigCommerce in the UK

Ecommerce Platforms

2018 has been a very big year for BigCommerce in the UK. After a successful round of growth funding, which saw the company raise $64 million, BigCommerce decided their next expansion would be into the UK.

Assess Your Innovation Capability Maturity

Forrester eCommerce

with Pascal Matzke and Michael Glenn Customer expectations are rising too quickly for traditional models of incremental improvement; companies need to find a strategy to harness disruptive technologies that balances iterative solutions with fearless, flexible innovation.

Black Friday 2018: Consumers are eager, more digital, and willing to spend – Periscope By McKinsey

Retail Technology Review

Periscope By McKinsey, which offers a suite of Marketing & Sales Analytics Solutions to help companies achieve sustainable revenue growth, has announced the findings of research on consumer sentiment towards Black Friday 2018. Critical Issues Internet Retailing

Three Ways to Get More from Your Q4

UpSellIt

Q4 can seem like a magical time for online retailers, and for good reason. It’s the only time of year that virtually every person in the country is looking to purchase multiple gifts. Revenues generally go up for retail businesses, whether online or brick and mortar.

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Close your laptop. Go outside. Talk to your customers.

Omniconvert

[Ok, maybe we don’t need to be so dramatic.] While listening to a podcast on customer research, I captured this phrase which brilliantly sums up our daily bubble:? Anything you’re thinking about customers and markets is nothing more than a guess.Des Traynor, Co-Founder Intercom Indeed!

Here is Your Click & Collect Consumer Research Update

OrderDynamics

Here is Your Click & Collect Consumer Research Update. OrderDynamics partnered on a research study into the identity and expectations of the Click & Collect consumer. The intention was to provide actionable data for retailers.

Volkswagen Partners With Azure To Drive Transportation Innovations

Forrester eCommerce

Volkswagen’s recent announcement to build its automotive cloud platform on Microsoft Azure is yet another example of the types of tech-driven innovation efforts transportation leaders are taking to position themselves as customer experience leaders.

Top 7 Holiday Ecommerce Marketing Emails

ecomdash

With the holiday season fast approaching, it’s time to consider what you’re putting into your customers’ virtual mailboxes, and what they really want to see.

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The Ultimate AmeriCommerce Ecommerce Review 2018

Ecommerce Platforms

What’s the best ecommerce platform for your store? With such a wide array of choices, picking the right ecommerce solution for your business is not an easy task. Different platforms have different pros and cons, and the right one for you could be lurking in the shadows.

Amazon Advertising Q3 Benchmark Report for 2017 vs 2018

CPC Strategy

As an agency managing hundreds of sellers, we know that Amazon Sponsored Products is and will continue to be one of the most powerful tools for. Read More. The post Amazon Advertising Q3 Benchmark Report for 2017 vs 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy. Amazon Marketplace

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ATM and Your Omnichannel Retail Technology

OrderDynamics

ATM and Your Omnichannel Retail Technology. Been reading a new book, not at all associated with omnichannel retail technology. It’s called The Snowball System , by Mo Bunnell. It discusses sales. How to sell without selling your soul”, as Bunnell puts it.

Digital Transformation: Why Culture Is So Key

Forrester eCommerce

I am really honored to have represented Forrester in the jury of the eCAC40/Les Echos Index measuring the digital maturity of the largest French companies quoted at the French Stock Exchange (CAC 40 Index).

Customers Demand Flexible Gift Card Options this Holiday Season

Kibo

With roughly 80% of consumers expecting to buy gift cards this holiday season, […]. The post Customers Demand Flexible Gift Card Options this Holiday Season appeared first on The Omni Channel. eCommerce Uncategorized gift card promotion Holiday eCommerce

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