Trending Articles

If Amazon Couldn’t Prepare For Prime Day’s Traffic Overload, Can Anyone?

Retail TouchPoints

Amazon went viral on Prime Day for the wrong reasons; the e-Commerce giant experienced site outages within an hour after deals started at 3 pm EST. The glitches revealed that Prime Day promotions may have worked a little too well.

Events 195

The Future Is Here: Want A Ride In A 3D-Printed Autonomous Shuttle?

Forrester eCommerce

I’m posting this just as our New Tech & Innovation Forum in Boston gets underway. Hundreds of attendees from client organizations, startups, and event sponsors are gathering for a day-and-a-half of content about emerging technologies. Quantum computing, artificial intelligence, blockchain.

Events 181

Why I Spent $500,000 Buying a Blog That Generates No Revenue


(If you are wondering, the image of me above was taken when I used to work at KISSmetrics with Hiten Shah … I used to have hair). In early January 2017, I purchased the KISSmetrics website for $500,000.

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If You Aren’t Selling Your Products on Amazon, Someone Else Is


Between Amazon Retail and third-party Marketplace sellers, Amazon made about $120 billion in sales in the U.S. last year. The vast majority of those sales occurred through third-party sellers. If you’re a brand executive, the idea of putting your products on Amazon is probably a little scary.

What Facebook’s New Ad Policy Means for Your Ecommerce Business


It seems like Facebook releases a new update to their algorithm every other week. Some barely make a blip, while others cause marketers to collectively lose their minds.

More Trending

Advanced Digital Businesses Are Winning With Tech-Driven Business Innovation

Forrester eCommerce

Those that don’t keep up with the rapidly changing pace of technology will cease to be competitive and get left behind. The most advanced enterprises have common threads.

The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing


What’s your favorite ecommerce blog right now? Shopify? BigCommerce? Maybe Zaius? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. But why is that content so interesting to you? The very best blogs catch and keep our attention because they’re great storytellers and offer something truly useful to readers.

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Four Things Retailers Must Know This Hurricane Season

Retail TouchPoints

By Maricha Ellis, Stericycle Environmental Solutions The devastating destruction from Hurricanes Harvey, Irma and Maria in 2017 wreaked havoc on retailers — and everything else — in their path.

Events 195

Lifetime Warranty

Rishi Rawat

Most companies explain warranties in a boring way. Not Red Oxx. Their warranty message is inspiring: Red Oxx “No Bull” Warranty. As time rolls a ceaseless course, only the genuine guarantee remains.

How to Streamline Your Ecommerce Supply Chain, Engage Factories Overseas, and Reduce Costs


I find it a little strange that I ended up as the CEO of an ecommerce company. It was not in the master plan. But looking back, I guess it makes sense. In high school I was already selling products on Amazon and Ebay.

Not All Innovation Is Created Equally

Forrester eCommerce

I talk to clients about their plans to innovate with technology all the time; especially technologies that are emerging, like the ones I blogged about here from our report the Top Emerging Technologies to Watch 2018.

How First-Party Data Can Power Your Marketing


You’ve got data. A lot of it. Whether you know it or not, you’re collecting a ton of information from your customers and potential customers. You know what products they’ve bought, when they bought, when they last opened your email newsletter, the last page they browsed on your ecommerce site, their favorite social channel, and so on. As a marketer, you understand why you’re collecting the data, but what are you doing with it? Probably not enough.

11 eCommerce Marketing Automation Systems Compared

Inflow Insights

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business?

Anti Scent Trail

Rishi Rawat

Scent Trail trail is used to help the shopper know they’re on the right path. If they search for “dry erase board” on Google search, click your ad and see the word “Dry-erase Boards” on your landing page it’s a visual cue they’re at the right place.

Why Sellers Should Rejoice For Walmart Free 2-Day Shipping


There is a massive opportunity for sellers right now, and it’s one that very few know, or are even talking about, yet… Walmart fast shipping tags.

Not All Innovation Is Created Equally

Forrester eCommerce

I talk to clients about their innovation plans and technology all the time, especially their plans with technologies that are emerging, like the ones I blogged about here from our report, “The Top Emerging Technologies To Watch 2018.”

Doofinder Review – Search Engine for Web & Ecommerce Sites

Ecommerce Platforms

This Doofinder review takes a critical assessment of the search tool. All the fundamental features and functionalities that you would consider important to your online store’s strategy. It’s now official.

7 things that grabbed our attention on Prime Day


Delivered as promised? Well, maybe not so much. Unfortunately for Amazon, instead of great deals, the talk of the town was the untimely site crash that plagued the U.S. just as the event got underway.

It’s a Match! Tinder Profiles for Email and Programmatic


Ariana Grande and Pete Davidson aren’t the only couple making headlines this year. The news is abuzz – at least in the marketing world– with talk of another star-crossed pair: email newsletters and programmatic advertising. That’s right.

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How to Use Facebook Retargeting to Drive Ecommerce Sales


Not every customer who lands on your site will end up buying something. They search, they land on your site, they look around, and they leave. It happens. That used to be the end of the story — but Facebook retargeting has flipped the script.

Digital Risk Protection In 2018: New Vendors, New Leaders, New Wave

Forrester eCommerce

Digital Risk Protection In 2018: New Vendors, New Leaders, New Wave Our “The Forrester New Wave™: Digital Risk Protection, Q3 2018” report is out! Take a look at how 14 DRP vendors stack up in this emerging market.

AliDropship Review: Custom Dropshipping Sites with a WooCommerce Plugin

Ecommerce Platforms

Dropshipping advertisements often promise futures of success and financial wealth without putting in much work. However, if you've been in the dropshipping space before, you know there's nothing easy about it.

Product Descriptions: How to Write Persuasive Copy That Sells

Bootstrapping Ecommerce

In this article, we discuss how to write persuasive ecommerce product descriptions that persuade your customers to make purchases so you can get more sales. The post Product Descriptions: How to Write Persuasive Copy That Sells appeared first on Bootstrapping Ecommerce. Branding & Design Conversion Optimization

How Will the Internet of Things (IoT) Impact Your Ecommerce Business?


Even though the Internet of Things (IoT) is still in its infancy in relation to ecommerce, it is set to have a huge impact on the industry. It is a future that involves ordinary devices working with other objects via an internet connection.

To Compete On Prime Day Retailers Must Deliver Omnichannel Relevance

Kibo’s Prime Day is now widely recognized as both a threat and a […]. The post To Compete On Prime Day Retailers Must Deliver Omnichannel Relevance appeared first on The Omni Channel. Distributed Order Management eCommerce BOPIS Omnichannel prime day

Telefónica Is Maturing Into A Digital Service Provider

Forrester eCommerce

Telefónica hosted its Industry Analyst & Customer Days in Madrid recently. In our view, Telefónica is emerging as a leading global telco. Of course, digital natives like Alibaba, AWS, Google, and Tencent continue to capture the customer attention.

Doba Review: A Marketplace Filled With Qualified Dropshippers

Ecommerce Platforms

If you've ever tried to dropship, you know that there are several obstacles you may run into. First of all, there are some services that offer dropshipping from places like India and China.

Why DTC: The Case for Direct-to-Consumer eCommerce


Consumers are demanding a better customer experience, and companies — big and small, old and new — are scrambling to deliver experiences in a way that meet customer expectations.

Fundamentals of Retail Millennial Shoppers


Fundamentals of Retail Millennial Shoppers. As a retailer, if you’re not concerned with retail millennial shoppers’ wants and needs, you’re already behind. Millennials aren’t the young generation they used to be.

Product Photography: The Ultimate DIY Guide

A Better Lemonade Stand

Your product photography is one of the most important elements of your ecommerce business. This ultimate product photo DIY guide will help you get them right every time. The post Product Photography: The Ultimate DIY Guide appeared first on A Better Lemonade Stand. Branding & Design Conversion Optimization Product Photography Product Photos

6 Key Takeaways From Google Marketing Live 2018

Forrester eCommerce

Susan Bidel, Joe Stanhope, Tina Moffett, and I were able to attend Google Marketing Live this week in San Jose. There were many announcements and changes made to Google’s platforms and products. Possibly the most significant – an announcement that was made over a week ago – was the retirement of the AdWords and DoubleClick […]. age of the customer Working to Change the Face of eCommerce

Ecommerce Platforms

In any thriving economy one feature you’ll inevitably encounter are fair and open, but still competitive, marketplaces. However, in today’s ecommerce environments some feel that competitiveness has been stifled, and that markets are unfair and unhealthy from an economic standpoint.

Everything You Need to Know About Ecommerce PCI Compliance


Nowadays, the internet is the primary channel through which customers carry out transactions regarding a wide variety of goods and services.

Order Management Quality Assurance: It’s Critical and Not as Common as You Might Think


Order Management Quality Assurance: It’s Critical and Not as Common as You Might Think. How important is quality assurance to your Order Management System (OMS)? As the single system for managing all aspects of your omni-channel business your OMS must be reliable, accurate and accountable. Order Management quality assurance involves examining the entire development process to deliver a working OMS to you. Moreover, it is an ongoing commitment to prevent any future errors on that system.