Trending Articles

Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

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The Empowered Marketer: Brands at the Forefront of Ecommerce


What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all.

The 5 Facets Of Success In The Subscription Economy

Retail TouchPoints

The subscription economy has been making waves since 2010, when Birchbox debuted a subscription box that quickly gained popularity. Now, the space holds fierce competition, with hundreds of companies vying for customers across a wide range of industry verticals, from clothing to beauty to meal kits.

How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution


No matter how attentive to scalability, when a business grows it’s inevitable that product information becomes scattered, duplicated and siloed. The specifics depend on how things have needed to evolve as the company grows (e.g., operational workflows, staffing, system requirements, etc.).

Girlboss: Top Women Slaying Retail Ecommerce


Maybe it’s because I’ve been streaming Beyoncé’s Lemonade all weekend but it’s time to give it up for some Girlbosses killing the […]. The post Girlboss: Top Women Slaying Retail Ecommerce appeared first on Zmags. Ecommerce Best Practices online fashion merchandising online merchandising

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges


Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out.

221: Advanced Techniques With Amazon Sponsored Product Ads With Edward Ruffin

My Wife Quit Her Job

Today I’m thrilled to have Edward Ruffin on the show. Edward is in charge of sponsored products ads over at Sellers Labs and he was one of the speakers at this past years Sellers Summit.

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Cybersecurity In Singapore: Reflections Of A Visitor (And A New Fan)

Forrester eCommerce

I have just spent the last week in Singapore delivering speeches and meeting a multitude of clients in a series of what turned out to be back to back meetings.

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The Psychology Behind Customer Loyalty


Passionate fan bases are common among sports teams, rock bands, even baby hippos. But it’s less common to come across enthusiastic fans of ecommerce brands—fans who would blindly follow certain companies and their products anywhere. .

How Brands Can Win This Back-To-School Season With The Mobile Dad

Retail TouchPoints

It’s August and prime back-to-school shopping season. From time-honored traditions like buying a new backpack for the school year to more mundane school supply purchases, the pivotal retail season is in full swing.

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar


Are you ready to bring your brick-and-mortar store into the world of online shopping? Building a virtual storefront from the ground up can feel like an overwhelming experience.

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Google Shopping Explained In One Simple Step By Step Guide

My Wife Quit Her Job

I’ve been running profitable Google Shopping ads for almost 10 years now. In fact, I got started with Shopping even before Google started charging for the service. And you know what?

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Seeking Good Industrial Use Cases For Virtual Or Augmented Reality

Forrester eCommerce

Augmented reality (AR) and virtual reality (VR) have become the cool must-haves for industrial technology vendor keynotes. I have lost count of the times we’ve watched someone on stage as they swoosh and swoop through jet engines, nuclear reactors, sunken wrecks, and the like.

A B2C Marketer’s Biggest Enemy: The Data and Execution Gap


Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. Your data is likely fragmented across multiple systems, including your ecommerce platform, point-of-sales system, email marketing software, and paid ad platforms.

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Dark Patterns in Google Ads

Store Growers

Google has recently rebranded its Adwords advertising platform to Google Ads. Together with the new name, the interface also got a big overhaul. And as someone who spends many hours of every day on the platform, I can’t say I’m happy with the results. Part of that is personal.

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I Wish I Never Built a Personal Brand


Some of you who are reading this know who I am. And many of you don’t. So, for those of you who don’t… My name is Neil Patel, and I am the co-founder of an ad agency called Neil Patel Digital. I’ve also co-founded a few marketing technology companies.

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Getting More Email Signups

Rishi Rawat

Can Creative Entrepreneurialism Save The Agency Business Model?

Forrester eCommerce

Jay Pattisall, Keith Johnston, and I have been probing the reasons behind the financial woes of agency holding companies such as MDC Partners, Publicis Groupe, and WPP. What’s going on?

B2B Online

Retail Technology Review

B2B Online, Europe's only conference for leaders in eCommerce, digital and marketing from prominent manufacturers and distributors, is coming back to Amsterdam this November. Exhibitions and Events Internet Retailing

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A Survival Guide For Third-Party Amazon Sellers

Ecommerce Platforms

Business as usual is coming to an end for many third-party Amazon sellers. Competition on Amazon U.S. is reaching new heights and it’s only going to get worse from here. Chinese sellers are flooding the marketplace thanks to preferential treatment from Amazon and the USPS.

Sorry, Alexa: Voice shopping is still mostly hype

Steve Dennis

Voice-activated shopping—and Amazon’s anticipated dominance of the platform via Alexa-enabled devices—has been touted as one of the next big things in retail. In fact, a simple Google search with any combination of the relevant keywords reveals a large number of bold predictions about the revolutionary nature of the technology. Go ahead and give it a try. I’ll wait.

The Difference Between Influencer and Affiliate Marketing: What You Need to Know


When it comes to digital marketing we hear a lot about influencer marketing. With billions of users logging onto popular social media platforms every day, you have an unprecedented opportunity to get in front of a larger segment of your target audience than ever before.

Through the looking glass: Join us at Forrester’s CX Singapore 2018 Forum

Forrester eCommerce

“Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!” ” The Red Queen, Through The Looking Glass. I was reminded of this quote from Lewis Carroll’s book when analyzing the results […]. age of the customer

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New Smile App: Gorgias

When you’re up against ecommerce giants like Amazon, the key to differentiating your business is offering exceptional customer service. While it might seem difficult to provide world class customer service online, the combined power of Gorgias and Smile make it easier than ever! Smile Updates

For Personalization Success this Holiday Season, Unwrap the Gift of Data.


There’s no time like the holidays to prove the time- and money-saving potential […]. The post For Personalization Success this Holiday Season, Unwrap the Gift of Data. appeared first on The Omni Channel

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Back To School


Sharpen Your Pencils and Get Ready to Hit Send It’s that time of year again, summer is coming to an end, and children are starting to get ready to head. The post Back To School appeared first on Webbula.

Video Now Available To All Brand Registered Amazon Sellers

CPC Strategy

According to our team of experts, as of now all brand registered 3P sellers have the option to “Add Video” to their product. Read More. The post Video Now Available To All Brand Registered Amazon Sellers appeared first on Retail Performance Marketing Blog - CPC Strategy. EBC Content

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Join Us At CX SF 2018 For Insight Into Seamless Experience

Forrester eCommerce

You know that people’s experiences with your company, your products, and your services make all the difference in whether they decide to stay with you or switch to a competitor. It’s why you strive to make those experiences seamless and immersive — but that’s a tall order. Which is why we’re tackling the problem head […]. customer experience customer experience index (CX Index

5 Major Trends Shaping the Digital World in 2018


So it’s been a few months, and we’ve all had some time to process the details of Mary Meeker’s latest Internet Trends report. Some of the revelations were expected, while others seemed to raise a few eyebrows.

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Top 9 Skin Care Products You Should Be Selling


It’s written that a thing of beauty is a joy forever … and no one knows that better than ecommerce sellers! A new study shows sales of beauty and skin care products soared in online markets in 2017 — an increase of around $1.6 billion, compared to a $168 million decrease for brick-and-mortar stores.

Why You Need to Optimize Mobile-First Digital Strategy


In today’s market, leading with a mobile-first digital strategy is a must. Mobile-centric commerce represents the present and future of retail and should be the first – and last! –. The post Why You Need to Optimize Mobile-First Digital Strategy appeared first on Bronto Blog.

29 Private Label Product Ideas to Kickstart a $100K+ Brand

eCommerce CEO

Selling private label products is the most profitable ecommerce business model. Look around. The top ecommerce brands (that rake in 8-figures) aren’t dropshipping junk from China.

A New Forrester Wave™ Assesses The Market For Full-Stack Public Cloud Development Platforms In China

Forrester eCommerce

Our new “The Forrester Wave™: Full-Stack Public Cloud Development Platforms In China, Q3 2018” report is now live! This Wave evaluation uncovered a market in which Alibaba Cloud, Microsoft, Amazon Web Services, Tencent Cloud, and Huawei lead the pack. Baidu Cloud, JD Cloud, Kingsoft Cloud, and QingCloud offer strong alternatives. UCloud, Ping An Technology, and […]. chief information officer (CIO) cloud computing

How WordPress is Powering Businesses Around the World


Since their start in 2003, WordPress has become the leading content management system for individuals and businesses alike. In fact, WordPress currently runs 31% of all websites around the world. Odds are some of your favorite sites on the internet are powered by WordPress