INDUSTRY INSIGHTS YOUR PEERS ARE READING
You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results. MORE
How much do you really know about your customers who shop with you in-store? Are you ringing through purchases and letting them walk out the door without knowing their names, which products they’ve bought before, and their shopping preferences? MORE
Every company needs edge computing on its technology roadmap starting in 2019. While many of you may see edge as exclusive to IoT, its value is much wider and will prove as critical to driving up customer experience as content delivery networks (CDN) were in the early days of the Web. Which explains why you […]. edge computing internet of things (IoT) IoT MORE
Are you tired of algorithm updates? Well, who isn’t? From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success. MORE
API consumption has come a long way in the last few years. The industry has seen traditional commerce APIs revolve around catalog navigation, search, product information, checkout, etc. However, the industry is constantly changing and growing for the better. MORE
By Steven O’Toole, NCR Convenience stores are suddenly becoming much more convenient and Amazon’s announcement of its plans to open as many as 3,000 self-serve, cashierless stores is sure to accelerate the trend. MORE
By Julian Waits, Devo Technology It was Christmas and my nieces and nephews asked for just one thing: Hatchimals. I was desperate to find them, but everywhere I looked was sold out. I was in a pinch. MORE
Machine learning models may occasionally suggest an undesirable action. The action might be either biased or unethical. Or just bad for business. Most of the time the suggestion won’t be wrong. How can developers protect against these bad outcomes? MORE
The edge, and edge computing, figure prominently in a lot of internet of things (IoT) discussions right now. But where — and what — the edge is very quickly gets complicated. Telecoms operators understand the edge of their network. MORE
Last week, I had the immense pleasure of travelling to India for the first time. It quickly became one of my favourite trips of 2019. MORE
Welcome to this Selz review! If you're new to the world of e-commerce and haven't heard of Selz, then you're in the right place. We're going to discuss everything from who Selz are, to what they offer, to what users think of their service, right here in this article. MORE
When it comes to marketing your online business, your return on investment (ROI) is crucial to your success. Take digital… Ecommerce Marketing MORE
Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having […]. The post Low Budget Videos, High-Quality Marketing appeared first on Zmags. MORE
Personalizing all your marketing communications is extremely effective in ecommerce. The open rate for non-personalized emails is 16%. The open rate for personalized emails is 26%. When customers receive non-personalized emails, the click-to-convert rate is 4%. MORE
Amazon FBA has become one of the most popular ways to earn income online. In fact, there are over 2… Selling on Amazon MORE
Just five years ago, I was a civil engineer straight out of college struggling in the 9-5 world. Obsessed with… Selling on Amazon MORE
The business risks associated with global climate change are enormously complex and nearly infinite in quantity. Your firm’s climate-related risks, however, are much more manageable (albeit complex and numerous, as well). No two organizations are exposed in exactly the same way. MORE
The last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product listing ads. And those success stories attracted more online stores interested in running their own campaigns. MORE
Black Friday is a great time to go treasure hunting online. But I wasn’t looking for deals this past Black Friday. Instead, I was searching for the new or unique ways websites were trying to get us to stick around for a bit longer. Prettylittercats.com did something pretty interesting. MORE
When it comes to marketing in 2019, simply using traditional methods is no longer going to cut it. We’re witnessing… Ecommerce Marketing MORE
Last week, the RTP. editors identified the bad and the ugly of retail in 2018 , highlighting key instances where retailers and others fumbled the ball. MORE
Today I’m thrilled to have Selena Soo on the show. Some of you have probably heard of her before because Selena is fairly well known in the online business and entrepreneurship space. MORE
Long gone are the days of paying 1 or 5 cent for clicks on Google Ads. Today, clicks are expensive. And a high cost per click means that advertisers have to find a balance between profit and traffic. Paying a higher cost per click can get your more visitors, but it will eat into your profits. Bid too low, and your ads won’t even show up. This is a daily struggle for most advertising campaigns. And when competition heats up, like during the holiday season, finding that balance becomes even harder. MORE
What’s the name of the game? For hundreds of thousands of energetic competitors worldwide, it’s Spikeball. For us marketers who might not be as adept at, say, running around and contorting our bodies to eke out that extra point, it’s analyzing their marketing strategy. MORE
When a digital native brand makes the move from Instagram ads to TV ads, it’s a milestone of mainstream success. While they may already have had millions of followers and massive sales online, the move to more traditional media is a line in the sand between an up-and-comer and true success. MORE
Retailers are trying to differentiate their shopping experiences to win, serve, and, retain increasingly empowered customers. The first step to adding any website feature is to ensure you understand your customers, their needs, and journeys. You’re lost without it. MORE
Smartphones are arguably consumers’ most personal devices simply because most of us centralize our lives on them: interpersonal communication, social… Mobile Strategies MORE
Picture this scenario. A customer in your online store is about to checkout. But they see a discount code field in your cart, do a search for “YourStore.com coupons” and find a coupon from a deal site like RetailMeNot or Coupons360. But wait! MORE
Originally published on BloomReach. Samsclub.com senior manager of site merchandising, Robelle Mancilla shared how her small ecommerce team embraced data to scale conversion just in time for the holiday season. MORE
Joining the Amazon brand registry is more important today than it has ever been before. Not only does registering your brand allow you to control your listing but it’s also a requirement to get your brand gated so that other sellers can not sell your products on Amazon. It also allows you to enroll in the Amazon Transparency program which further protects your brand from counterfeit sellers. At a high level, registering your brand on Amazon is straightforward to do. MORE
Today I’m lucky to have Dennis Yu on the show. Dennis is someone who I met at Social Media Marketing World at the speakers mixer and it’s funny. I knew that I recognized the guy right away because he’s been plastered all over my Facebook feed for years. MORE
By now hopefully folks are beginning to accept that Black Friday and Cyber Monday are mostly media events—some would say “media traps” —that actually reveal next to nothing about how the holiday season will ultimately turn out. Moreover, aside from the generally hard to get “door busters,” the best deals are often found over the next several weeks, not on the two days that generate the most hype, er, I mean, attention. MORE
I have been sharing more content on LinkedIn lately, are we connected there yet? Have a great 2019. The post Can you improve 2019 looking back at 2018 data? appeared first on Bryan Eisenberg & Jeffrey Eisenberg. Uncategorized Advertising Personas MORE
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Algorithms are a new design material, affecting UX in the form of news feeds, recommendations and propensity scores. Unfortunately, it’s not all going smoothly… Want to learn more? Please reach out with any questions; I’m always happy to discuss over inquiry. MORE
Forrester eCommerce
DECEMBER 18, 2018
The business risks associated with global climate change are enormously complex and nearly infinite in quantity. Your firm’s climate-related risks, however, are much more manageable (albeit complex and numerous, as well). No two organizations are exposed in exactly the same way.
Zaius
DECEMBER 18, 2018
How much do you really know about your customers who shop with you in-store? Are you ringing through purchases and letting them walk out the door without knowing their names, which products they’ve bought before, and their shopping preferences?
BigCommerce
DECEMBER 14, 2018
When it comes to marketing in 2019, simply using traditional methods is no longer going to cut it. We’re witnessing… Ecommerce Marketing
Zmags
DECEMBER 17, 2018
Yes, we know the struggle is real. And we also know that your budget isn’t unlimited. When it comes to sacrificing resources having […]. The post Low Budget Videos, High-Quality Marketing appeared first on Zmags.
Retail TouchPoints
DECEMBER 17, 2018
By Julian Waits, Devo Technology It was Christmas and my nieces and nephews asked for just one thing: Hatchimals. I was desperate to find them, but everywhere I looked was sold out. I was in a pinch.
BigCommerce
DECEMBER 18, 2018
Smartphones are arguably consumers’ most personal devices simply because most of us centralize our lives on them: interpersonal communication, social… Mobile Strategies
Forrester eCommerce
DECEMBER 17, 2018
Retailers are trying to differentiate their shopping experiences to win, serve, and, retain increasingly empowered customers. The first step to adding any website feature is to ensure you understand your customers, their needs, and journeys. You’re lost without it.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Zaius
DECEMBER 11, 2018
What’s the name of the game? For hundreds of thousands of energetic competitors worldwide, it’s Spikeball. For us marketers who might not be as adept at, say, running around and contorting our bodies to eke out that extra point, it’s analyzing their marketing strategy.
Retail TouchPoints
DECEMBER 14, 2018
By Steven O’Toole, NCR Convenience stores are suddenly becoming much more convenient and Amazon’s announcement of its plans to open as many as 3,000 self-serve, cashierless stores is sure to accelerate the trend.
BigCommerce
DECEMBER 11, 2018
When it comes to marketing your online business, your return on investment (ROI) is crucial to your success. Take digital… Ecommerce Marketing
Forrester eCommerce
DECEMBER 12, 2018
Every company will face disruption from new market entrants and innovations that seek to solve some of the world’s most difficult issues.
My Wife Quit Her Job
DECEMBER 12, 2018
Today I’m lucky to have Dennis Yu on the show. Dennis is someone who I met at Social Media Marketing World at the speakers mixer and it’s funny. I knew that I recognized the guy right away because he’s been plastered all over my Facebook feed for years.
Zaius
DECEMBER 13, 2018
Personalizing all your marketing communications is extremely effective in ecommerce. The open rate for non-personalized emails is 16%. The open rate for personalized emails is 26%. When customers receive non-personalized emails, the click-to-convert rate is 4%.
Retail TouchPoints
DECEMBER 12, 2018
Last week, the RTP. editors identified the bad and the ugly of retail in 2018 , highlighting key instances where retailers and others fumbled the ball.
BigCommerce
DECEMBER 12, 2018
Just five years ago, I was a civil engineer straight out of college struggling in the 9-5 world. Obsessed with… Selling on Amazon
Forrester eCommerce
DECEMBER 13, 2018
Algorithms are a new design material, affecting UX in the form of news feeds, recommendations and propensity scores. Unfortunately, it’s not all going smoothly… Want to learn more? Please reach out with any questions; I’m always happy to discuss over inquiry.
My Wife Quit Her Job
DECEMBER 16, 2018
Joining the Amazon brand registry is more important today than it has ever been before. Not only does registering your brand allow you to control your listing but it’s also a requirement to get your brand gated so that other sellers can not sell your products on Amazon. It also allows you to enroll in the Amazon Transparency program which further protects your brand from counterfeit sellers. At a high level, registering your brand on Amazon is straightforward to do.
Zaius
DECEMBER 12, 2018
When a digital native brand makes the move from Instagram ads to TV ads, it’s a milestone of mainstream success. While they may already have had millions of followers and massive sales online, the move to more traditional media is a line in the sand between an up-and-comer and true success.
Bryan Eisenberg
DECEMBER 18, 2018
I have been sharing more content on LinkedIn lately, are we connected there yet? Have a great 2019. The post Can you improve 2019 looking back at 2018 data? appeared first on Bryan Eisenberg & Jeffrey Eisenberg. Uncategorized Advertising Personas
Store Growers
DECEMBER 16, 2018
The last few years Google Shopping has gotten a lot more popular. Google sees that it works and shows more product listing ads. And those success stories attracted more online stores interested in running their own campaigns.
Forrester eCommerce
DECEMBER 13, 2018
Last week, I had the immense pleasure of travelling to India for the first time. It quickly became one of my favourite trips of 2019.
My Wife Quit Her Job
DECEMBER 18, 2018
Today I’m thrilled to have Selena Soo on the show. Some of you have probably heard of her before because Selena is fairly well known in the online business and entrepreneurship space.
Zaius
DECEMBER 11, 2018
The role of B2C marketers is shifting rapidly. Years ago, marketing was a purely creative role focused on building campaigns for billboards, newspapers, and TV.
BigCommerce
DECEMBER 12, 2018
Amazon FBA has become one of the most popular ways to earn income online. In fact, there are over 2… Selling on Amazon
Kissmetrics
DECEMBER 18, 2018
Are you tired of algorithm updates? Well, who isn’t? From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success.
Forrester eCommerce
DECEMBER 13, 2018
The edge, and edge computing, figure prominently in a lot of internet of things (IoT) discussions right now. But where — and what — the edge is very quickly gets complicated. Telecoms operators understand the edge of their network.
Rishi Rawat
DECEMBER 17, 2018
Your order confirmation email doesn’t have to be boring. Hat tip to Justin for sharing this great email from Native: Article Likability
GetElastic
DECEMBER 17, 2018
API consumption has come a long way in the last few years. The industry has seen traditional commerce APIs revolve around catalog navigation, search, product information, checkout, etc. However, the industry is constantly changing and growing for the better.
BigCommerce
DECEMBER 12, 2018
If I asked you to name the biggest Amazon story of the last year, what would you say? Perhaps you’d… Selling on Amazon
Kissmetrics
DECEMBER 11, 2018
You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results.
Forrester eCommerce
DECEMBER 12, 2018
Every company needs edge computing on its technology roadmap starting in 2019. While many of you may see edge as exclusive to IoT, its value is much wider and will prove as critical to driving up customer experience as content delivery networks (CDN) were in the early days of the Web. Which explains why you […]. edge computing internet of things (IoT) IoT
Rishi Rawat
DECEMBER 13, 2018
Black Friday is a great time to go treasure hunting online. But I wasn’t looking for deals this past Black Friday. Instead, I was searching for the new or unique ways websites were trying to get us to stick around for a bit longer. Prettylittercats.com did something pretty interesting.
Store Growers
DECEMBER 14, 2018
Long gone are the days of paying 1 or 5 cent for clicks on Google Ads. Today, clicks are expensive. And a high cost per click means that advertisers have to find a balance between profit and traffic. Paying a higher cost per click can get your more visitors, but it will eat into your profits. Bid too low, and your ads won’t even show up. This is a daily struggle for most advertising campaigns. And when competition heats up, like during the holiday season, finding that balance becomes even harder.
GetElastic
DECEMBER 12, 2018
Originally published on BloomReach. Samsclub.com senior manager of site merchandising, Robelle Mancilla shared how her small ecommerce team embraced data to scale conversion just in time for the holiday season.
Ecommerce Platforms
DECEMBER 17, 2018
Welcome to this Selz review! If you're new to the world of e-commerce and haven't heard of Selz, then you're in the right place. We're going to discuss everything from who Selz are, to what they offer, to what users think of their service, right here in this article.
Forrester eCommerce
DECEMBER 13, 2018
Machine learning models may occasionally suggest an undesirable action. The action might be either biased or unethical. Or just bad for business. Most of the time the suggestion won’t be wrong. How can developers protect against these bad outcomes?
Steve Dennis
DECEMBER 14, 2018
By now hopefully folks are beginning to accept that Black Friday and Cyber Monday are mostly media events—some would say “media traps” —that actually reveal next to nothing about how the holiday season will ultimately turn out. Moreover, aside from the generally hard to get “door busters,” the best deals are often found over the next several weeks, not on the two days that generate the most hype, er, I mean, attention.
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