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eCommerce Site Analysis - The Basics

Groove

eCommerce is constantly evolving and your strategy should be too. If not, the competition will eat you for breakfast (num num). The first step in your eCommerce strategy moving forward should be a thorough eCommerce site analysis. Your site needs to be firing on all cylinders before you focus on increasing traffic. This means it should be optimized using current industry best practices and converting visitors to customers.

eCommerce 359
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The CrowdStrike Moment Calls For A Redefinition Of Business Resilience

Forrester eCommerce

Crises such as the one triggered by CrowdStrike's global outage shine a bright light on many aspects of business and technology. Our new report provides a thorough overview of recommended actions for tech leaders as they face the unfolding long-term repercussions.

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Google Finally Scraps Its Cookie Deprecation Plans

Forrester eCommerce

Google announced today it’s finally doing what everyone suspected and reversing its decision to deprecate third-party cookies in Chrome. After repeated delays in a four-year-long saga, marketers and advertisers grew increasingly skeptical. In Forrester’s Marketing Survey 2024, 61% of B2C marketers said they do not believe that Google will deprecate the third-party cookie.

B2C 461
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Dick’s Makes Olympic Play with Team USA Partnership, Plans to go for Gold at 2028 Games

Retail TouchPoints

As the Olympics kick off in Paris, Dick’s Sporting Goods has been awarded the title of Official Sporting Goods Retail Provider of Team USA for the 2028 Olympics ( LA28 ), which will be in Los Angeles. Dick’s won’t miss out on this year’s iteration though — the retailer will serve as an Official Supporter of Team USA for both Paris 2024 and Milano Cortina 2026.

Games 271
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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548: Amazon Declares War On Temu And Screws All Amazon FBA Sellers

My Wife Quit Her Job

In this solo episode, I give my take on exactly what is going on with Amazon’s new anti-Temu initiative, the implications on the 3rd party Amazon seller community and what you must do right now to prepare yourself as an e-commerce seller. What You’ll Learn What Exactly Is Happening With Temu & Amazon How To Build A Brand The Right Way To Fight Chinese Sellers Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run for the past 8 year

eCommerce 156
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Cyber Week, Cyber Monday, and Black Friday Trends:

Salsify

Black Friday originated in the U.S. and has since spread to other countries, including the U.K., Australia, Canada, and Germany. Black Friday trends and success also spurred the creation of other holiday shopping events, notably Cyber Monday and Cyber Week.

Events 157

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4 Key Elements for a Successful Customer Loyalty Program

Groove

Managing customer churn and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. The reality is both of these elements can be defining KPIs for your business and a critical intersection for organizations looking to improve customer loyalty. 4 Key Elements Your Loyalty Program Must Have Defining the solution is only half of the battle.

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Google’s Anti-Cookie Effort Crumbles; Privacy Efforts in Flux

Retail TouchPoints

After more than four years of efforts to deprecate third-party cookies on its Chrome browser, Google has essentially given up the fight. In a July 22 blog , the VP of Google’s Privacy Sandbox Anthony Chavez acknowledged the pushback Google has received from publishers, brands and regulators as it sought to remove the online trackers. “In light of this, we are proposing an updated approach that elevates user choice,” Chavez wrote.

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Saks Global confirms layoffs

RetailDive

The HBC-owned business is prepping for its takeover of rival Neiman Marcus Group, which includes Bergdorf Goodman, a spokesperson said Wednesday.

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Summit Spotlight: How Enhanced Content Engages Customers | Salsify

Salsify

Check out some highlights from the Digital Shelf Summit on how enhanced content helped digital leaders at Samsonite and The Legacy Companies.

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How Harry Rosen Turns Targeted Personalization Data into Retail Loyalty

Speaker: Shaunna Bruton and Kailey Holmes

Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.

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RAG Is All The Rage — Retrieval-Augmented Generation, Demystified

Forrester eCommerce

Enterprises experimenting with generative AI (genAI) are prioritizing use cases that enable internal and external users to better retrieve information they need, be it data, how-to pages, corporate policies, or return policies. Retrieval-augmented generation (RAG) is now the most common underlying approach for building this type of large language model (LLM)-based enterprise knowledge-retrieval application.

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4 BigCommerce Speed Optimization Solutions For A Faster Loading Site

Groove

The evolving eCommerce landscape is making it increasingly easier for merchants to accommodate to the tech-savvy consumer. With this instant gratification at our fingertips, how do you ensure the products on your BigCommerce store are seen? The short answer: show up! You can't expect customers to purchase something that fails to load on your website.

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Walmart Leases Space for Senior-Focused Primary Care in 23 Locations

Retail TouchPoints

Walmart will lease clinical space for senior-focused primary care centers at 23 Walmart Supercenter stores in Florida, Georgia, Missouri and Texas. Health care services company CenterWell will operate the clinics under its Senior Primary Care and Conviva Care Centers brands. While Walmart still offers pharmacy and optical services in many of its stores, the retailer recently exited the primary care business by closing all 51 Walmart Health centers, calling the business model unsustainable.

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Conn’s to close over 70 stores amid bankruptcy speculation

RetailDive

The closures represent about 13% of its store fleet and come amid a Bloomberg report that the home retailer is prepping to file for bankruptcy.

Retail 127
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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The shortlist for the Creative Retail Awards 2024 is LIVE!

365 Retail

After a close-fought judging process the shortlisted entries have been named. At a crucial time for the industry, The Creative Retail Awards is the ultimate celebration of innovation and excellence in retail, leisure and hospitality design. It allows retailers and creatives from around the world to compete for glory in a range of categories, culminating in a glittering awards presentation in London, a global hub for the creative industries.

Leisure 115
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GitLab Customers Hope To Stay Out Of The Doghouse If Acquired By Datadog

Forrester eCommerce

GitLab is a leading platform for version control, continuous integration and delivery (CI/CD), and collaboration. With its robust features and security focus, GitLab has gained a loyal user base and has become a go-to solution for enterprise developers worldwide.

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FastSpring Levels Up Your Game Monetization at devcom & gamescom 2024!

FastSpring

Get ready to level up your game’s revenue potential at devcom and gamescom 2024! The video gaming world is converging on Cologne this August, and FastSpring is ready to level up your game monetization strategy. As a global D2C payment platform for video games, we’re excited to be on site at both events to show how we can help you streamline payments, boost sales, and go direct-to-consumer (D2C) without sacrificing convenience. devcom: Level Up Your Monetization Strategy Join us at Bo

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Amazon Teams with Better Business Bureau to Sue Fake Review Site

Retail TouchPoints

Amazon and the Better Business Bureau (BBB) have jointly filed a lawsuit seeking to shut down ReviewServiceUSA.com, a site that allegedly attempted to sell fake positive reviews for Amazon product listing pages or BBB business profiles. The suit, filed in King County Superior Court, is the latest effort by Amazon to stem the tide of fake reviews. On its own, Amazon blocked more than 250 million suspected fake reviews on its ecommerce site in 2023.

eCommerce 278
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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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July 2024 SEO News Recap

ROI Revolution

Welcome to our July 2024 SEO News Recap! This month, we cover some basic SEO strategy to implement on your site, Google updates on AI overviews, the end to Google’s continuous scroll feature, and more. Also, be sure to check out our new installment of “ROI Answers” at the bottom of this article to find answers to commonly asked SEO questions.

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Del Taco Introduces Value Menu and Becomes No.1 in US

RetailWire

Del Taco has launched its new Del’s Real Deal Menu featuring 15 items, all priced at $2 and under. This value menu includes popular choices like tacos, burritos, nachos, and now includes freshly made chips & house-made guacamole.

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BIRKENSTOCK Opens First Retail Store in Paris’s Marais District

365 Retail

BIRKENSTOCK has announced the opening of its first retail store in France, located in the vibrant Marais district of Paris. This milestone marks a significant step in the brand’s retail expansion across Europe. The store, set to open on July 20, is situated just steps from Paris City Hall and the Picasso Museum, positioning it in the heart of one of the world’s fashion and cultural capitals.

Retail 104
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Solving the Challenges of All-AI Ecommerce Search with a Hybrid Approach

Retail TouchPoints

Once the purview of science fiction, artificial intelligence (AI) has now permeated our everyday lives — from the home devices that recommend songs for our playlists, to the apps we use to monitor commuter traffic, to the chatbots that pop up to ask if we need any help. Unbeknownst to many consumers, AI has become a powerful force steering online searches — serving up search results that, ideally, match exactly what we’re looking for.

eCommerce 277
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Belk shrinks debt load by nearly $1B

RetailDive

The Southern department store is also collecting about $485 million in new financing, and some of its lenders will have controlling stakes.

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In-N-Out Owner Slams Viral Video of Non-Existent ‘Monkey Style’ Burger

RetailWire

In-N-Out Burger has been the subject of a viral TikTok trend, and the owner of the popular fast-food restaurant has had enough of the monkeying around.

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B2B Summit APAC 2024: Transform Your Revenue Engine

Forrester eCommerce

All good things must come to an end. The B2B revenue engines we constructed and operated over the past couple decades served us well, but they’re showing their age. As they confront increasingly demanding, younger and more impatient customers, they buckle.

B2B 264
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Ratings Rule: Strategies for Managing and Improving Online Reviews to drive Digital Shelf Success

Wiser

In the competitive world of e-commerce, maintaining a strong presence on the digital shelf is crucial for brands looking to attract and retain customers. One of the most impactful factors influencing consumer purchasing decisions is online ratings and reviews. Bad ratings, negative reviews, or products with zero reviews can significantly hurt sales.

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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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Michaels Expands Delivery Options via DoorDash and Uber Eats

Retail TouchPoints

Michaels will expand same-day delivery from its 1,200+ stores through new partnerships with DoorDash and Uber Eats. The arts and crafts retailer has offered same-day delivery via Instacart since April 2021. Additionally, Save a Lot now has 400 of its supermarkets live on the DoorDash Marketplace, offering deliveries in under one hour, on average. The retailer plans to support SNAP/EBT payment capabilities on DoorDash later this year for on-demand delivery of SNAP-eligible groceries.

Supplies 254
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Creative Retail Awards Finalises Shortlist for 2024 Celebration of Innovation

365 Retail

The shortlist for the Creative Retail Awards 2024 has been finalised after a rigorous judging process. At a crucial time for the industry, the Creative Retail Awards remain the ultimate celebration of innovation and excellence in retail, leisure, and hospitality design. This prestigious event allows retailers and creatives from around the world to compete for recognition in various categories, culminating in a glittering awards presentation in London, a global hub for the creative industries.

Leisure 109
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Google Cancels Plans To Eliminate Third-Party Cookies

RetailWire

Google has announced its decision to abandon plans to eliminate and replace third-party cookies in its Chrome browser, a move crucial for advertisers to track users across websites for targeted ads.

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Redefining Industry: China’s Leap into GenAI-Driven Manufacturing Excellence

Forrester eCommerce

In the rapidly evolving landscape of smart manufacturing, Generative AI (GenAI) is driving a shift in industry standards and operating models. In China, this emerging technology is enabling leading manufacturing firms to enhance their innovation and efficiency, positioning them as key players on the global stage.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.