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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy


Meeting your business objectives isn’t easy – no matter how many Inc., Entrepreneur, Fast Company or Medium posts go viral within the executive community explaining why this or that strategy produced hockey stick growth.

206: The Right Way To Run Facebook Retargeting Ads With Reza Khadjavi Of Shoelace

My Wife Quit Her Job

Today I’m thrilled to have Reza Khadjavi on the show. Reza is the founder of Shoelace which is a company that boosts your sales with automated retargeting journeys. We’ll get into exactly what that means in a moment.


Importing From China – How To Avoid Common Mistakes And Why You Shouldn’t Be Afraid

My Wife Quit Her Job

Most people who start their own ecommerce stores are often hesitant to import their goods from overseas. And their fear is understandable. After all when you’re dealing with a vendor that is over ten thousand miles away, every little bit of miscommunication is magnified by 10X.

What Puts The ‘Innovation’ In The Retail Innovation Conference?

Retail TouchPoints

It’s called the Retail Innovation Conference for a reason — multiple reasons, in fact. There’s the overall approach to its content, well-organized store tours and lunch table topics, and a highly useful mobile app, to name just a few.

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More Trending

What Is The Point Of Rewarding Customer Loyalty?

Retail TouchPoints

By Jennifer Dawson, Contributing Writer Retail is changing. Gone are the days when consumers had limited choice of shopping outlets.

The Top 10 Ecommece Metrics Every Marketer Should Track


Data, data, data. You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you collecting the right information? How are you using it?

Simple Idea to Boost Your Conversion Rates

Rishi Rawat

We look far and wide for the best marketing growth hacks. I’ll give you the best idea right now: carve out time to just ponder on your biggest marketing challenge. That’s it. Do this and I promise you’ll see a lift. Article Thoughts

Investment in BigCommerce, Our Customers and Our Partners


Today BigCommerce announced that Goldman Sachs has led a $64 million growth equity investment, with backing from current investors General Catalyst, GGV Capital, and Tenaya Capital.


205: How To Use Facebook Messenger Chatbots To Sell Physical Products Online With Molly Pittman

My Wife Quit Her Job

Today I’m thrilled to have Molly Pittman on the show. Molly is someone who I met at both Traffic and Conversions and Social Media Marketing World and she’s a digital marketing expert and educator.

Leverage The Sharing Economy By Adding Rental To Retail

Retail TouchPoints

By Andrew Chambers, Renterval LLC Sharing — it’s one of the first lessons we learn as children. We’re rewarded when we do it willingly, and we expect others to do the same for us. While it’s instilled in us from an early age, the notion of sharing has come a long way since the playground.

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How to Use Voice as a B2C Acquisition Channel


This is a guest blog post from Voysis , the complete voice AI platform. You already know that voice is a growing trend in technology, but do you know exactly how big it really is? With 75% of households expected to have a voice-enabled device by 2020 , voice is far more than a trend: it’s the fastest growing technology since the iPhone.

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Through-Channel Marketing Represents The Third Stage For Sales And Marketing Leaders

Forrester eCommerce

Over the past few decades, sales and marketing leaders have been transforming themselves into predictable, data-driven business units. The CRM stage started in the 1990s and accelerated quickly a decade later with lower-priced cloud offerings.


[Video] Meeting Customer Expectations with Dropship In-Store


When it comes to their time in your retail store, customers have specific expectations that can make or break their shopping experience.

How to Run an E-Commerce Business As Your Side Hustle With Just 15 Hours a Week


44 million Americans reportedly have a side hustle. It seems like just about everyone is looking to get a piece of the gig-economy action. And it’s no surprise why. Running a side-hustle can give you an incredible sense of freedom.


Retailers Need to Embrace Technology to Survive in the Omnichannel World


This is a guest article by?Rick Rick Patsos, Manager of the Lead Generation team at Wiser. Shoppers want to make the most out of their trips to stores. They have little patience for any inconveniences or kinks in the process.

5 Simple but Smart Conversion Hacks Backed by Proven Case Studies

Bootstrapping Ecommerce

Get more customers and grow your sales with these 5 conversion hacks backed by some amazing case studies that you can use for your business. The post 5 Simple but Smart Conversion Hacks Backed by Proven Case Studies appeared first on Bootstrapping Ecommerce. Conversion Optimization

The Sorry State of Digital Transformation in 2018

Forrester eCommerce

Software eats the world, right? We’ve been saying that for how long now? 1997 in my case, I think.) And we’re still transforming? That’s taking so long is just an indication of just how hard it is for companies to change how they operate.

Store Manager: How Critical are Store Associates to Omnichannel?


Store Manager: How Critical are Store Associates to Omnichannel? Retail technology has changed over the last 10 years, from having legacy in-house systems to having cloud based SaaS systems. Through it all, one thing has remained constant – the human element.

Featured Snippets: A Data Driven Way to Rank Faster


If SEO were an Olympic sport, it would be race walking. Everyone is after that first place slot – but it’s a long, slow, and strategic path to getting there. By now, just about every marketer knows the basics of how to rank. Find and target the right keywords.

Home, Garden, Tools, Handmade E-Commerce Marketing Tips


Selling homemade, garden, tools or handmade goods requires a different approach to marketing in order to get it right. The reason there is a differentiation between how you sell these products and say, dog products is because the buyer’s thought process is different.

How Even Non-Designers Can Run a Successful T-Shirt Business with Merch by Amazon


Running an ecommerce apparel business can be difficult, it requires a lot of overhead, inventory, and specialized knowledge. Merch by Amazon makes it possible for anyone to run a successful online t-shirt design business. Read more.

Your Data Is Worth Nothing, Unless You Use It

Forrester eCommerce

I’m often asked the question, “What’s my data worth?” And, my immediate (and somewhat provocative) response is, “Nothing!” As the data economy heats up, the fear of being left behind leaves some company execs in a cold sweat.


How to Optimize eCommerce Product Pages and Win Business


It is tempting to rest on your laurels in eCommerce after you achieve a high volume of traffic to your business. After all, it takes a lot of site development and marketing effort to do so. However, having thousands of followers that do not convert does not pay the bills.

Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More Social Engagement


Every now and then, the overlords of the Internet decide to change things up in the digital marketing world. And with how fast things change, it can sometimes be easy to miss a noteworthy tidbit of news. One such tidbit recently came to light, and it’s definitely worth your attention.

#WhyMagento? The Community Answers Back.


As a global e-commerce enablement tech company, Prisync gets the chance to work with e-commerce companies of all sizes from all around the world, and also on many different global or local platforms.

Reflecting on the Future of Digital after Dynamic Yield’s Personalization Pioneers Summit

Dynamic Yield

More than 200 pioneers traveled from across the country to attend the two-day affair. Here's what we learned about where personalization is going. The post Reflecting on the Future of Digital after Dynamic Yield’s Personalization Pioneers Summit appeared first on Dynamic Yield.


Innovation Requires A Culture Of Diversity And Inclusion

Forrester eCommerce

Successful organizations innovate and differentiate by boosting diversity and inclusion. Diversity is too often an overused phrase and covers many facets of diversity. We think that diversity above all should be about the ability and the courage to communicate “contrarian” thoughts.

The ABCs of SEO: How to Talk the Talk and Walk the Walk


Do the three letters S-E-O make your head spin? Search engine optimization is an important part of any website design, although it is often one of the most confusing and least fun elements of creating an online presence.


6 Instagram Marketing Trends To Be Aware Of In 2018


Last year, my friend checked her Instagram engagement numbers and noticed something unusual. They tanked. “I I used to get lots of likes and comments, but now it has totally dropped off,” she told me. I asked her what she was doing differently. Her answer? Nothing.”. And that was the issue.

Why Emails are the Key to a Successful Rewards Program


Would you ever have a sale without letting any of your customers know? Of course you wouldn’t! The key to any strong marketing initiative is awareness, and the best way to create awareness online is with email.

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Airbnb Becomes an Engagement Channel, while The Daily Beast and theSkimm Diversify Revenue Streams


The first quarter of 2018 may have just closed, but retail analysts are already looking toward the end of the year. eMarketer recently predicted another season of strong ecommerce sales growth.