Forrester eCommerce
JUNE 5, 2023
Forrester is adapting along with the entire B2B sales space, pivoting from “sales enablement” to “revenue enablement” in describing the discipline of ensuring that all customer-facing roles receive consistent enterprise support so that they have the confidence, competence, and content to drive customer value and revenue results.
My Wife Quit Her Job
JUNE 2, 2023
Many Amazon sellers are considering switching to the Fulfilled By Merchant (FBM) program due to constantly increasing fulfillment prices and changing rules. But is FBM cost-effective, and does the program affect your chances of winning the Buy Box? I address those concerns in this article. I also compare Amazon FBM to other Amazon fulfillment methods and explain how you can get started.
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My Wife Quit Her Job
MAY 31, 2023
If you have difficulty sourcing quality products for your dropshipping business, Doba might be the solution you need. Doba has been helping online sellers source products from thousands of suppliers for over a decade. But is it still worth using as a dropshipping solution? In this Doba review, I cover the platform's key features, pros, and cons to help you make an informed decision.
Zmags
JUNE 1, 2023
To help ensure our customers and potential future customers fully understand the changes coming with Google Analytics 4 and are ready to start collecting useful data on July 1, 2023, Zmags’ Vice President of Product, Allison Vernerey led a conversation with Gideon Delayahu, a digital analytics expert and owner of Digital Insights. (Zmags and Digital Insights have worked together to ensure the GA4 readiness for a mutual customer.
Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks
Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.
Ecommerce Platforms
JUNE 5, 2023
If you're a retailer and don’t yet have an SMS marketing tool to plan and execute your SMS campaigns, now's the time to start looking. Otherwise, you might risk getting left behind! CartFox is one such SMS marketing platform. But how good is it? In this CartFox review, I'll endeavor to answer that question and share everything you need to know to decide whether this platform is the right choice for you.
ROI Revolution
MAY 30, 2023
The early 2020s have been a time of great change for the advertising industry. As our lives become increasingly online, the advertising industry is following suit. Global digital ad spend has increased by 8% over the past two years and is projected to grow by over 10% in the next two, which would put digital ad spend at around 68% of all ad spending.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Store Growers
JUNE 5, 2023
Last Updated on June 5, 2023 Have you ever wondered what’s the first thing that catches online shoppers’ attention when they enter an ecommerce website? Without a doubt, it’s the user interface design of the landing page. In a way, your landing page is the online equivalent of a shop’s window display. If the design is user-friendly, visually-appealing, and optimized for conversion, you’ll certainly attract more potential customers, wouldn’t you agree?
Ecommerce Platforms
JUNE 1, 2023
The latest Shopify price increase has, understandably, sparked some concern among ecommerce store owners. In today’s volatile economy, many companies are already dealing with rising costs for energy, problematic supply chains, and other significant concerns. The last thing most companies want is to have to spend extra on their ecommerce store builders too.
Algopix
JUNE 4, 2023
In today’s competitive e-commerce landscape, choosing the right platform for your online business is crucial. Two of the most prominent players in this space are eBay and Amazon. While both platforms offer a wide range of opportunities for sellers, understanding the key differences and advantages of each can help you make an informed decision.
Forrester eCommerce
MAY 31, 2023
Automation is having a moment. Generative AI and large language models have the spotlight, but physical automation has advanced, as well. First, the pandemic gave life to robots for cleaning and disinfection. Labor shortages then left businesses scrambling to just keep the place running.
Speaker: Brooke Cunningham, CMO at inriver
As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.
My Wife Quit Her Job
JUNE 2, 2023
Welcome to Family First Fridays, which is a new segment of the show in honor of my book, The Family First Entrepreneur. It’s official! I’m a Wall Street Journal bestselling author! The first half of my book discusses how to find your next side hustle. So in this episode, I’m giving you 10 dead simple side hustle ideas that you can start from home right now with no money.
RetailDive
JUNE 1, 2023
The brand recently stopped selling via the department store and its off-price stores and discovered the alleged fakes this year, per court documents.
Ecommerce Platforms
JUNE 1, 2023
Shopify vs Tailor Brands: Which is right for your company? The question can be a little more complicated to answer than it seems. After all, it’s not an apples to apples comparison. While Shopify is a comprehensive ecommerce platform, Tailor Brands is a toolkit intended to help companies form a memorable brand identity. The two companies focus on different target audiences, but that’s not to say they don’t have some overlapping capabilities.
Salsify
JUNE 1, 2023
Explore the basics of channel segmentation as well as some tips and tricks for consumer market segmentation to help you effectively reach your audience.
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.
Forrester eCommerce
JUNE 5, 2023
We’re excited to announce our latest research on vulnerability risk management (VRM) and security operations center (SOC) teams. VRM and SOC teams are pivotal parts of the security organization, with different responsibilities but shared challenges.
My Wife Quit Her Job
JUNE 1, 2023
If your Amazon Seller account has been suspended, you can appeal Amazon's decision and have your account successfully reinstated, but you must follow the proper steps. In this article, I explain the suspension appeal process in detail, help you understand why you were suspended, and outline the steps to get reinstated. The post Amazon Suspension Appeal: How To Get Your Amazon Account Reinstated appeared first on MyWifeQuitHerJob.com.
Wiser
MAY 30, 2023
In more recent years sustainability has become a major priority for many brands and retailers. Unfortunately, this is because retail plays a huge role in climate issues. In fact, according to World Retail Congress , retailers are responsible for more than 25 percent of global emissions. Retail is an industry that inevitably generates waste, but there is a path forward that is more environmentally friendly.
Ecommerce Platforms
JUNE 1, 2023
Shopify Payments vs Stripe: Which solution should you really be using for your ecommerce store? Both Shopify Payments and Stripe offer very similar services to business owners. Both allow you to accept and process payments online, ensuring your ecommerce company can make a profit. In fact, Shopify Payments is actually powered by Stripe technology, so you can rest assured both tools will give you the same level of security, and efficiency for payment processing.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Store Growers
JUNE 2, 2023
Last Updated on June 2, 2023 If you’ve been using Google Ads for a while, you know that spending hours and hours tweaking and adjusting Google Ads can be overwhelming. Nobody has that much time, am I right? Of course, you can set up automatic rules through your account, but sometimes, they don’t keep things intact, and you still have to manage your ads manually.
Forrester eCommerce
JUNE 5, 2023
Over the past few weeks, my colleagues have described how platforms, practices, and partners drive a future fit technology strategy that enables growth, scale, and innovation. But one thing underpins the entire strategy — people.
My Wife Quit Her Job
JUNE 1, 2023
As an Amazon seller, it can be tempting to want to open additional accounts to maximize your profits. But while Amazon will allow you to sell from multiple accounts, managing more than one store can be complicated. In this article, I guide you through setting up and managing multiple Amazon seller accounts so that you understand what's involved. The post Amazon Multiple Seller Accounts: Here’s What You Need To Know appeared first on MyWifeQuitHerJob.com.
Retail TouchPoints
JUNE 2, 2023
Inkga Group, owner and operator of 482 Ikea stores and ecommerce in 31 countries, will adopt a solution from Made4net to power fulfillment centers and store operations worldwide. The deployment follows the purchase of Made4net by Ingka Investments , the group’s investment arm. The Made4net SCExpert platform is designed to help more than 100,000 users deliver faster, more accurate order fulfillment via improved supply chain visibility, enhancing experiences for both associates and Ikea customers.
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Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.
Ecommerce Platforms
MAY 30, 2023
Is Tailor Brands legit? Short answer: YES. This is a question you might have asked yourself if you’ve considered using the platform for anything from building your own website, to designing a custom logo. As an all-in-one solution for “business building”, Tailor Brands promises companies a fantastic range of tools. The company promises a secure, straightforward experience, regardless of whether you’re buying a domain, building a website, or setting up a business bank account.
Wiser
JUNE 5, 2023
As a small business owner, managing supply chain issues is nothing new. Because smaller retailers cannot always order in bulk or far in advance like many larger retailers do, any supply chain disruptions are often felt faster and stronger by small businesses. It’s important to get it right, as any hiccups in the process can have serious consequences for your business.
Forrester eCommerce
JUNE 4, 2023
In constantly changing and highly complex B2B markets, organizational growth hinges on the ability to uncover value for customers. Forrester Decisions for Revenue Operations is designed to help organizations strengthen alignment across the revenue ecosystem to maximize customer value and company performance.
My Wife Quit Her Job
JUNE 1, 2023
The Amazon Inventory Performance Index (IPI) score helps Amazon sellers understand their inventory health so that they can optimize their inventory to generate more sales on Amazon. Find out what metrics are included and how to improve your Amazon IPI score. The post How To Improve Your Amazon IPI Score appeared first on MyWifeQuitHerJob.com.
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Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.
Store Growers
MAY 31, 2023
Last Updated on May 31, 2023 If you’re a merchant selling time-sensitive products with an expiration date, such as food, cosmetics, seasonal products, makeup, and so on, you’ll undoubtedly benefit from learning more about the [expiration_date] attribute. Google Merchant Center ’s expiration date attribute is essential for ecommerce businesses that want to stop displaying their products after their date expires.
Ecommerce Platforms
MAY 30, 2023
With so many fulfillment options on the market, how can businesses decide which offers the best overall service? In this article, we discuss one option worth considering: The Fulfillment Lab. But if you don't have time to read this entire The Fulfillment Lab review, here's a quick summary: The Fulfillment Lab has a fantastic range of customizable, expedited, and white-label fulfillment options.
Omnisend
JUNE 1, 2023
Reading Time: 9 minutes A common myth about Omnisend and CM Commerce is that these tools aren’t suitable for all types of businesses. Some people assume that Omnisend is only suitable for large businesses and CM Commerce is for businesses operating in specific niches only. But that’s not true. Both small and medium-sized businesses can use Omnisend.
Forrester eCommerce
JUNE 4, 2023
Sales and revenue leaders need to transition to a systematic approach to growth that prioritizes processes and investments in infrastructure, technology, and insights. Our Forrester Decisions for B2B Sales service is designed to facilitate that transition.
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Having Data is great, but if you can't or don't use it what is the point of collecting it? Find out how to centralize your data and get it to work for you and transform your data collecting practices. A digital transformation is essential for success in today’s retail environment. Yet even among retail organizations that have invested in digital technologies, it’s still highly common for data from various departments to be housed in disparate software systems that don’t communicate with each oth
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