Forrester eCommerce
OCTOBER 21, 2024
Creative, the element of advertising that most determines its efficacy, has long been underserved by technology. By contrast, much has been said about and done to audiences, who are convoluted by data deprecation, subject to identity resolution, and increasingly fed up with audience targeting’s status quo.
Groove
OCTOBER 20, 2024
Selling your products across multiple channels is a great way to reach a wider audience of customers. However, keeping all of these channels updated with the latest product information can often be a little tricky, especially when you're dealing with large catalogs of products and a range of sales channels. This is where an eCommerce product data feed comes into play, enabling stores to automatically update product information across all online marketplaces.
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Forrester eCommerce
OCTOBER 18, 2024
We launched our genAI tool, Izola, one year ago today with the goal of helping clients accelerate progress on their top initiatives. To celebrate Izola’s birthday, we’re thrilled to share a few of the ways that our clients are deriving value.
Groove
OCTOBER 17, 2024
Introduction: Why a Strong B2B eCommerce Strategy is Essential The digital marketplace has made it easier for businesses to engage with leads and customers regardless of geographical location. However, it has also opened up the market, so businesses have to compete with other companies across the country and around the world for the attention of customers.
I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.
Retail TouchPoints
OCTOBER 16, 2024
For decades, the mantra of retail success has been scalability. A brand’s ability to replicate the same look, feel and customer experience in each and every physical location has been a prerequisite for expansion, brand-building and economies of scale. Rich Johnson, Odyssey Retail Advisors However, in the luxury retail sector, it’s advantageous to use the available space and the geographic location to create a unique design concept for each brick-and-mortar store, according to Rich Johnson, Prin
lateshipment
OCTOBER 16, 2024
Despite state-of-the-art tracking systems and parcel protection strategies, there’s always the possibility of your customers’ packages getting lost, damaged in transit or stolen. This is where shipping insurance comes in — to protect your bottom line from unexpected losses. But with so many options out there, how do you choose the right insurance that suits your e-commerce business?
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Retail TouchPoints
OCTOBER 18, 2024
Amazon is no stranger to the world of advertising having first introduced ads in its online store 20 years ago. But last year something big happened in the Amazon ecosystem — it introduced TV advertising on its Prime Video streaming service. The significance of that move was evident at the fourth annual Unboxed conference for Amazon advertisers, which was dominated by sizzle reels of Prime Video content, appearances by the stars of that content and, most importantly, lavish repetition of the wor
RetailDive
OCTOBER 18, 2024
The company said the move will allow it to transform "into a digital-first brand, focusing all our energy on providing an exceptional online shopping experience.
Salsify
OCTOBER 17, 2024
From an ethical perspective, it’s clear that adopting an inclusive outlook is the right thing to do. What may surprise you, however, are the wide-ranging strategic advantages it can also provide your business.
Forrester eCommerce
OCTOBER 16, 2024
Each year, Forrester Research and the Disaster Recovery Journal (DRJ) team up to launch a study examining the state of business resilience. We examine different topics in business resilience such as disaster recovery, but this time it’s all just business resilience.
Speaker: Jennifer Wright and Nick Barron
2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt
Groove
OCTOBER 18, 2024
Introduction: The Rise of B2B Digital Commerce Businesses in the B2B space have increasingly noticed the importance of digital commerce in their sales cycles. When potential buyers see an issue or pain point they want to address, they start to do their own research and explore their options. Brands that build a digital presence to engage these users can position themselves to bring in more leads and close more sales.
Retail TouchPoints
OCTOBER 17, 2024
According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact on the economy by 2032. In particular, generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers. As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and custom
RetailDive
OCTOBER 15, 2024
While online shopping is returning to pre-pandemic behaviors, there is a generational divide between those who shop on computers versus mobile devices, according to Experian.
FastSpring
OCTOBER 21, 2024
At FastSpring, we’re always striving to provide our users with the best tools to enhance their FastSpring experience. One of the features that has been quietly revolutionizing the way our users interact with Store Builder Library (our JavaScript library), our APIs, and our webhooks is Recipe Docs. If you haven’t had a chance to explore it yet, let me show you why this feature is so powerful and why it’s quickly becoming a favorite among our users.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a
Forrester eCommerce
OCTOBER 15, 2024
To retain or replatform your commerce technology solution? Forrester's latest research guides leaders on how to answer this burning question.
Wiser
OCTOBER 21, 2024
In today’s competitive retail environment, ensuring promotional compliance across multiple store locations is critical to capturing sales opportunities. For a leading consumer electronics manufacturer, this challenge was especially evident, as their traditional approach to monitoring in-store compliance was falling short, with their field teams stretched thin.
Retail TouchPoints
OCTOBER 18, 2024
The David’s Bridal Diamond Loyalty program already boasts nearly 3 million members, and now the retailer is broadening its appeal to the entire wedding party — even the flower girl. Wedding party members now can access two new reward tiers with lower threshold levels to earn perks when reaching 1,000 and 2,999 points. Members earn one point for each $1 spent.
RetailDive
OCTOBER 15, 2024
The drugstore retailer’s plans reverse its expansion ambitions from a few years ago, when the company attempted to merge with rival Rite Aid.
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The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p
FastSpring
OCTOBER 16, 2024
Selling internationally can get complicated very quickly if you’re trying to manage cross border payments yourself. Foreign exchange rates, regulatory rules, payment systems, various bank accounts, establishing entities in different countries, and tax collection and remittance are just a few of the concerns you’ll need to stay on top of as your business expands into more countries and regions.
Forrester eCommerce
OCTOBER 21, 2024
Social media plays a pivotal role in shaping brand strategies and reaching target audiences for B2B companies. Forrester’s Brand and Communications Survey, 2024, sheds light on the preferences and strategies of over 100 marketing leaders from B2B companies with revenues exceeding $100 million.
365 Retail
OCTOBER 16, 2024
Snapchat has announced the launch of an all-new immersive high-street experience, Snap Street, set to open in East London this October. The Ely’s Yard building in Brick Lane will be totally transformed into an actual indoor ‘high-street’ with shop-fronts showing off the state-of-the-art Augmented Reality (AR) experiences available on Snapchat – curated by beloved brands like Depop, Boots, and Cosmopolitan.
Retail TouchPoints
OCTOBER 16, 2024
The National Retail Federation predicts that this year’s holiday spending will increase by 2.5% to 3.5% over 2023 despite continued concern about a consumer pullback. This would equate to between $979.5 billion and $989 billion in total holiday spending from Nov. 1 to Dec. 31, compared to the $955.6 billion spent during the same period last year. Image courtesy NRF A number of factors have given analysts and retailers cause for concern about this year’s crucial holiday period, including a shopp
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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.
RetailDive
OCTOBER 17, 2024
The brand’s “Soft Collection,” which is its first designed for a mass channel, will land in 100 of the department store’s locations and online on Nov. 8.
RetailWire
OCTOBER 17, 2024
At its recent "We, Robot" event, Tesla put on a show with its newly designed robotaxi and Optimus humanoid robot. Just days after, new information about Optimus has come to light, and skeptics are sharing their opinions online.
Forrester eCommerce
OCTOBER 21, 2024
European B2B marketing is conquering challenges as businesses navigate through fluctuating economic climates, process inefficiencies, data management challenges, and recruitment difficulties. Forrester’s Marketing Survey 2024 delves deep into how France, Germany, Italy, Spain, and the UK each present unique markets with distinct regional needs.
Practical eCommerce
OCTOBER 18, 2024
In early 2020, Lloyd Armbrust's focus was the software company he had launched years earlier. Then the pandemic hit. The post Software Founder Pivots to PPE Manufacturing appeared first on Practical Ecommerce.
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
Retail TouchPoints
OCTOBER 18, 2024
When one thinks of the Super Bowl, many products come to mind — foam fingers, beer, face paint, nachos, BarcaLoungers — but beauty products aren’t necessarily one of them. Still, female viewership of the NFL is on the rise (and it’s not all just the Taylor Swift halo effect) — the 2024 Super Bowl brought a record-breaking 58.8 million female viewers who made up 47.5% of the total audience.
RetailDive
OCTOBER 16, 2024
With wages outpacing inflation and an expansive economy — and despite ongoing consumer wariness — spending will set a record, the group said.
RetailWire
OCTOBER 17, 2024
Amazon has signed agreements to advance nuclear energy projects as part of its strategy to meet rising energy demands and transition to carbon-free power.
Forrester eCommerce
OCTOBER 18, 2024
Meet Brian Hopkins who is starting his new role as VP, Emerging Technology & Principal Analyst at Forrester, where I'll focus on the transformative impact of artificial intelligence within our Data, AI, and Analytics service. This journey begins with insights from our upcoming report on investment strategies, aimed at helping organizations navigate the complexities of AI to drive real, measurable value.
Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes
Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.
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