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Orbiting Back On A Year of Generative AI, As We Slingshot Ourselves Into the Future

Forrester eCommerce

A year after the release of ChatGPT, we take a look back on where it all started started, where things stand today, and where we can expect generative AI to go in 2024 and beyond.

Customer 395
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507: Budget-Friendly Ecommerce Tips That Will Double Your Sales With Chris Shaffer

My Wife Quit Her Job

Today, I have my good friend Chris Shaffer on the show. Chris works with Scott Voelker over at Brand Creators, and he consults with dozens of e-commerce companies and owns a bunch of his own as well. Chris always brings a unique perspective on what’s working in e-commerce, and he’s the type of guy who always gets his hands dirty. In this episode, we discuss what’s working and how to maximize your marketing budget.

eCommerce 193
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OpenAI Has Five Possible Paths To Monetization

Forrester eCommerce

What OpenAI’s Future Monetization Model Might Mean For The Company — And For You OpenAI has been all over the news recently, for all the wrong reasons. A dramatic showdown between members of the board of directors, company executives, investors, and even employees caught everyone’s attention.

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Webinar Recap: Practical Applications of AI in Retail

Zmags

For a deep-dive into AI’s significance in the retail industry, Fastr CTO, Ryan Breen, and JRNI SVP of Engineering, Yuan Cheng, joined forces for our latest webinar, Practical Applications of AI in Retail.

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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Joe Cicman - Principal Analyst at Forrester, and Jason Cottrell - CEO & Founder at Orium

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.

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How retailers compete on speed, at scale, with fabric OMS

Fabric

We’re turning speed into a competitive advantage for large omnichannel retailers. For retail businesses, the ability to operate fast and at scale is critical. Anything that limits or slows down the shopping experience could mean the difference between an engagement or a bounce, a conversion or abandonment, or a lifetime customer versus a lost customer.

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How To Navigate the New Path To Purchase in Ecommerce | Salsify

Salsify

Ecommerce sales are reaching unprecedented growth. Bolstered by a banner 2020, online sales growth slowed briefly in 2021 and 2022, but according to research firm Forrester , it now accounts for more than 15% of total market share — the second-highest level in history.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. Trade promotions are directed toward the intermediaries involved in the distribution process, such as wholesalers, distributors, or retailers.

Consumer 109
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Retention marketing 3.0: A contrarian take on the future of ecommerce

Omnisend

Reading Time: 7 minutes I have a confession to make. I hate the word “retention.” As an email marketer, this is somewhat blasphemous to say. After all, it’s a hot topic in the DTC space. But to me, it always reeked of neediness. Can you “retain” your customers? If you beg hard enough, maybe they’ll pity you with a second purchase. Maybe not everyone sees it that way, but this is the vibe I get when I hear people geeking out over the “R” word.

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What Is Inclusive Marketing? | Salsify

Salsify

Sometimes marketing isn’t just about memorable slogans or eye-catching visuals, but speaking a language that all of your potential customers can appreciate — and it’s at least one reason why inclusive marketing practices are gaining increased traction all over the marketing world.

Marketing 108
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How GenAI Is Impacting The Social Tech Landscape

Forrester eCommerce

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. Forrester’s Global AI Software Forecast, 2023-2030 supports this, as content marketing is the third largest category for specialized genAI software spend.

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The MVP Mindset: Speed Time to Value and ROI

Composable commerce is built for complexity, but you don’t have to tackle everything at once to start seeing the benefit of a modular build. This masterclass will look at how to get solutions launched and performant in less time and with less disruption than you may expect. In this session, BigCommerce, Bold, Contentful, and Orium dig into the complexity of composable commerce and extract the straightforward solutions you can implement today to deliver value quickly and start building your path

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PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers

Retail TouchPoints

The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands in the world. From the cola brand in its name to Lay’s , Cheetos and even Quaker , these brands have not only quenched our thirst and satiated our appetites; they have helped define our culture. The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and l

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Kesslers London Announces Management-Led Acquisition

365 Retail

Kesslers London has recently undergone a management-led acquisition, transitioning from its previous ownership under the PFI Group. This acquisition represents a pivotal moment in the history of Kesslers London and Proportion London , setting the stage for a future aligned with the company’s long-term objectives. The management team’s decision to take ownership is indicative of their dedication to preserving the brand’s longstanding reputation for quality, creativity, and innov

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Trade body urges vapers and ex-smokers to respond to govt consultation

TalkingRetail

As the government’s consultation on the vaping sector reaches its final days, the Independent British Vape Trade Association (IBVTA) has unveiled new exclusive research that shows the potentially damaging impact were the government to move forward with “excessive restrictions” on the sector. New research commissioned from leading market research company Opinium of 6,000 UK adults.

Retail 107
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Southwest Airlines Nears Agreement with Pilots Union on Contract

RetailWire

Southwest Airlines, along with its pilots union, is nearing an agreement on a new contract that intends to increase salaries for over 11,000 pilots.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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EDR Is Officially Out, And XDR Still Won’t Solve Your SIEM Problems

Forrester eCommerce

In Forrester’s defining report on extended detection and response (XDR), we predicted that endpoint detection and response (EDR) as we know it was dead and replaced by XDR. That day has finally come: Forrester is retiring The Forrester Wave™: Endpoint Detection And Response Providers.

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Why Ecommerce Retailers Should Prioritize Link-Building

Retail TouchPoints

Link-building is one of the most vital — and underutilized — pieces of the ecommerce puzzle. How vital? According to this study by SEMrush , more than 92% of sites that make it to the top 100 are using backlinks. They also confirmed that most sites without backlinks will never reach page one. If you’re running ecommerce, link-building should be a key component in your strategy to increase traffic and revenue.

eCommerce 100
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Goldsmiths Unveils Upsized and Revamped Showroom at Birmingham’s Bullring

365 Retail

Goldsmiths a member of the Watches of Switzerland Group , recently reopened its showroom at the Bullring shopping centre in Birmingham. This reopening marks a significant expansion and renovation of the outlet. The enhancement of the showroom underscores the Bullring’s status as a key shopping destination in Birmingham, the UK’s second-largest city The revamped boutique, now occupying an impressive 8,000 square feet, spans two levels.

Retail 108
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Being Authentic: What the 2023 Word of the Year Means for Brands 

ESW

Merriam-Webster has announced that “authentic” is its 2023 word of the year , and perhaps with good reason. In a world where it’s increasingly difficult to distinguish reality from fantasy, people want to know what is true. They crave authenticity in their daily interactions, including their interactions with brands and retailers. Shoppers want a genuine connection with the brands they choose to support.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Winners and losers of Black Friday 2023

RetailDive

Data shows consumers turned to mobile to shop, while some analysts lowered their forecast for the season.

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At GitHub Universe, Copilot Takes Center Stage But Questions About The Platform Persist

Forrester eCommerce

GitHub Scales As A Real Global Corporation GitHub Universe was held November 8-9th, 2023 in San Francisco. By far, the star performer was GitHub Copilot, the AI assistant based on OpenAI’s ChatGPT4 technology that set the development world abuzz last year and has the world talking about its impact on “developer productivity.

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The Harmonious New Workforce: Striking the Chords of the Modern Work Landscape with Offshore Talent

Retail TouchPoints

The era of cramped cubicles and solitary office spaces has faded into the past. In lieu of the monotonous buzz of fluorescent lights, a vibrant atmosphere of collaboration now extends far beyond the confines of traditional offices. In this modern age, talent knows no geographical bounds, spanning across time zones, cultures and continents. Distances between us are reduced to mere pixels on screens, and proximity is no longer the sole measure of productivity.

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November 2023 SEO News Recap

ROI Revolution

Welcome to our November 2023 SEO News Recap! Last month, we shared updates on several algorithm updates that have been released recently, how Google is expanding its AI search experience, and more. In this month’s update, we have the latest on recent core algorithm updates, AI-augmented search creating content for users vs. for Google, and more. Jump to each November 2023 SEO news topic using the links below: Google Releases the November 2023 Core & Reviews Algorithm Updates Make Content Cha

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Shipping Dangerous Goods 101: A Guide for Brands

ESW

In today’s global marketplace, brands are constantly expanding their reach to connect with customers everywhere. With this expansion comes challenges, such as the shipping and handling of products classified as dangerous goods. Ingredients and materials, including alcohol and lithium-ion batteries, fall under this category and are present in many everyday products.

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Foot Locker veteran Andy Gray named president of Journeys Group

RetailDive

Journeys Group, which is parent company Genesco's largest business, is undergoing efforts to move some stores off-mall.

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The State Of B2B Marketing Measurement In 2023: Five Key Observations

Forrester eCommerce

What exactly is the current state of B2B marketing measurement, what do B2B marketing leaders need to look out for, and what can be improved? Here are five key measurement observations from Forrester’s Marketing Survey, 2023.

B2B 280
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Best Buy Adds DoorDash as On-Demand Delivery Partner

Retail TouchPoints

Best Buy has partnered with DoorDash to offer delivery of its consumer electronics products in under one hour, on average. The retailer, which has been shifting its store fleet to feature more small-format and outlet stores, had partnered with DoorDash rival Instacart for on-demand deliveries in November 2020 , a relationship that has continued. Like Instacart , DoorDash has been expanding its retailer relationships beyond food deliveries, adding Lush Cosmetics and Victoria’s Secret in March 202

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The Future of Customer Loyalty: Rewards, Retention, Appreciation, and More

Speaker: Jennifer Hileman - Director, Retail Data & Technology at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Elevate your retail game by unleashing the power of customer loyalty! The holidays are the perfect time to redefine and reimagine your retail strategy, as modern customers are being re-engaged through creative retention tactics. Discover how the combination of loyalty management and MACH technology can revolutionize your retail strategy, ensuring sustained customer success through the holiday rush, into the new year, and beyond.

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Yodel and Vinted Strengthen Partnership to Bolster UK’s Pre-Loved Fashion Delivery Network

365 Retail

Yodel has recently declared an extension of its collaboration with Vinted , the online marketplace. This enhanced alliance, solidified through a multi-year contract, foresees a notable escalation in the number of parcels managed by Yodel, an independent carrier. Under this agreement, the volume of parcels from Vinted expected to be processed by Yodel will see a considerable increase.

Fashion 98
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Beard-care Founder on Juggling Brands

Practical eCommerce

Brio, Eric Steckling's male grooming company, was running smoothly. Then it acquired a teeth whitener. The post Beard-care Founder on Juggling Brands appeared first on Practical Ecommerce.

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Abercrombie & Fitch sales jump 20% in Q3

RetailDive

The company’s namesake brand posted 30% growth, while Hollister was up 11%. Now it’s a question of sustaining that momentum, analysts said.

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Use Biden’s Executive Order To Jumpstart Your Responsible AI Practice

Forrester eCommerce

At the end of October, the Biden White House issued a comprehensive Executive Order on Artificial Intelligence, touching on topics such as advancing American AI leadership and encouraging AI innovation. Much of the 100 plus page document focuses on mitigating AI risk and promoting responsibility.

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Product Discovery: Enabling Search Outside the Box

Go beyond the basics with Algolia and Orium to explore the elements of search-and-discover you can leverage to create an optimized brand experience that delivers the right products at the right time, engaging customers throughout their shopping journeys. Surfacing the right product at the right time sounds simple, but the complexity of a modern retail environment means it’s anything but.