INDUSTRY INSIGHTS YOUR PEERS ARE READING
By Christopher Hansen, IgnitionOne In 2019, Gen Z will surpass Millennials as the most populous generation , comprising roughly 32% of the population. Since the birth of the Internet, brands have looked to Millennials for advice on the latest trends and influences. MORE
During the SiriusDecisions 2019 Summit (May 5–8, Austin, Texas), I will join Sirius Research Director and new colleague Jeff Clark in presenting the Future Vision session on marketing operations. MORE
Firms Are Failing To Differentiate With CX Today, customer expectations are outpacing brands’ ability to adapt and differentiate with customer experience (CX). Take Australia, for example. MORE
Business News Daily. The post Measuring Success When Working With Influencers appeared first on Zaius. Press MORE
KPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer. MORE
I’m really happy to have Dustin Robertson on the show. Dustin is the CMO of Drip but in a prior life, he executed the digital marketing strategy for BackCountry.com and helped grow it to over 350 million dollars in revenue. MORE
On April 4, IBM announced plans to sell its marketing technology (martech) assets to investment management firm Centerbridge Partners. MORE
The popularity of B2B ecommerce is on the rise. But, with this increased market opportunity comes increased customer expectations. You’re… B2B Ecommerce MORE
Your most loyal and valuable customers shop across multiple channels, both online and offline. Consumers who buy products both online and in-store have a 30% higher lifetime value than those who shop using only one channel. In fact, customers don’t see “channels” in the same way as marketers do. MORE
Whenever I get asked for advice on how to start an online business, inevitably the following questions arise. Steve, how can I make money fast? I need money now. Steve, how quickly can I expect to make real money with my business? Steve, what’s the best business model to make money now? Now your definition of “fast” may be different, but the general consensus among my readers is that making money within 1-3 months is pretty darn quick. MORE
Tableau is making progress towards better interactivity. After the introduction of Set Actions in 2018, they are taking it up a notch with Parameter Actions and with the ability to show/hide dashboard containers (toggle). In this article, we are showing how these work and we share some ideas on how you can make use of them. The post Parameter Actions and Toggle Containers – New levels of interactivity in Tableau 2019.2 appeared first on Canonicalized. Data Visualization Tableau MORE
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Amid all the doom and gloom about physical retail, there are quite a few unsung stories of robust growth and solid profitability. At Home Group, the Plano, Texas-based chain of home decor superstores, is one of them. MORE
So you have your product ready to sell online. You think it's incredible, you know people are gonna love it, and you're visioning your goods flying off the e-shelves. But, before you do anything, you’ll need to decide how you’re going to sell it and where. MORE
It's official; Etsy has just become the first ever international e-commerce marketplace to offset ALL its shipping emissions – how awesome is that?! Etsy's Journey. This is the big question. How on earth has Etsy managed to offset all their toxic shipping secretions? MORE
By Katrin Zimmermann, TLGG The past years have been rough on the retail sector, to say the least. Still struggling to adjust to the rise of e-Commerce, retailers realize that a much bigger challenge is still ahead of them — urbanization. MORE
Gone are the days when marketing campaigns depend solely on traditional advertising and celebrity endorsements—welcome to 2019, the era of influencer marketing. MORE
Marketplaces everywhere always have a two-sided challenge. You have to both engage your target audience of buyers, and find and engage the right sellers who are a good fit for your specific market. It’s far from easy! Even if what you’re selling is as delicious as food from Uber Eats. MORE
Please note that you may have to clear your browser cache to see the latest version of Ubersuggest. Do you want to know how many people are linking to you? Do you want to find more link opportunities? Well, I created a free backlink tool that will allow you to do that (and much more). MORE
The ultramodern order fulfillment platforms cant be overlooked at. A global logistics solution needs to be far-reaching and fruitful. It's clear to me that most solutions strive to offer a real-time integration point to all reputable channels. MORE
Is There A Resurgence For The CIO Role? For years, the CIO role looked like it had been moving toward “chief infrastructure officer,” with many executives feeling like the transformative part of their job had been carved out and handed to chief digital officers. MORE
Online retailers face an uphill battle in securing new customers. More than one hundred thousand websites launch every day. Many of these websites serve market niches – meaning it’s becoming increasingly difficult for general ecommerce sites to maintain market share against specialized retailers. MORE
Sometimes it's tough to decide between two ecommerce platforms , even when they're so different. In our Webflow vs Shopify comparison, you'll find that your decision will depend completely on your experience and desire for certain features. MORE
Previously published on LinkedIn. Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time. MORE
By Brian Hannon, Voxpro Digital is increasingly becoming the common battleground for retailers. Brick-and-mortar stores play their part, but it’s only when they employ efficient digital strategies that they can truly compete. MORE
No matter how good your website looks- 98% of your web visitors will leave your site without buying or subscribing. To make matters worse, most of them will NEVER return! This means that while web traffic is great, it doesn’t mean much for an e-commerce business. MORE
Wall Street loves a digital business. These technology-driven innovators, which put customer acquisition, retention, and experience at the center, have a different way of looking at the world. They are rewarded with growth and investment. And it’s not just digital natives. MORE
Investment into changing security culture and behavior via security awareness and training (SA&T) , if done correctly, has the ability to transform your security team’s function and reach. We need to invest in these people related initiatives to harden ever important human firewall. MORE
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Let’s face it: keeping your marketing 100% relevant can be tough. After all, everybody is different and there’s no way to know the lives of every individual customer. That’s why marketing is effective when it plays on a common experience. MORE
Canada Goose, the high-end performance outerwear brand, just announced plans to open 6 new stores. MORE
Forrester eCommerce
APRIL 17, 2019
Customer service organizations have been looking for ways to cut costs for decades. Now that chatbot mania has taken over, many are jumping on the bandwagon and attempting to replace their human agents with chatbots.
Retail TouchPoints
APRIL 18, 2019
By Katrin Zimmermann, TLGG The past years have been rough on the retail sector, to say the least. Still struggling to adjust to the rise of e-Commerce, retailers realize that a much bigger challenge is still ahead of them — urbanization.
Zaius
APRIL 16, 2019
KPI dashboards are flashing in the office; flash reports are flush with beautiful data viz; and you’ve even got a job req open for your very own data scientist (I bet it has been open for a while, too). You’ve successfully progressed to become a data-driven marketer.
My Wife Quit Her Job
APRIL 18, 2019
I’m really happy to have Dustin Robertson on the show. Dustin is the CMO of Drip but in a prior life, he executed the digital marketing strategy for BackCountry.com and helped grow it to over 350 million dollars in revenue.
Kissmetrics
APRIL 17, 2019
Please note that you may have to clear your browser cache to see the latest version of Ubersuggest. Do you want to know how many people are linking to you? Do you want to find more link opportunities? Well, I created a free backlink tool that will allow you to do that (and much more).
Forrester eCommerce
APRIL 18, 2019
Is There A Resurgence For The CIO Role? For years, the CIO role looked like it had been moving toward “chief infrastructure officer,” with many executives feeling like the transformative part of their job had been carved out and handed to chief digital officers.
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Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Retail TouchPoints
APRIL 15, 2019
By Christopher Hansen, IgnitionOne In 2019, Gen Z will surpass Millennials as the most populous generation , comprising roughly 32% of the population. Since the birth of the Internet, brands have looked to Millennials for advice on the latest trends and influences.
Ecommerce Platforms
APRIL 18, 2019
So you have your product ready to sell online. You think it's incredible, you know people are gonna love it, and you're visioning your goods flying off the e-shelves. But, before you do anything, you’ll need to decide how you’re going to sell it and where.
My Wife Quit Her Job
APRIL 15, 2019
Whenever I get asked for advice on how to start an online business, inevitably the following questions arise. Steve, how can I make money fast? I need money now. Steve, how quickly can I expect to make real money with my business? Steve, what’s the best business model to make money now? Now your definition of “fast” may be different, but the general consensus among my readers is that making money within 1-3 months is pretty darn quick.
Forrester eCommerce
APRIL 19, 2019
During the SiriusDecisions 2019 Summit (May 5–8, Austin, Texas), I will join Sirius Research Director and new colleague Jeff Clark in presenting the Future Vision session on marketing operations.
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Zaius
APRIL 17, 2019
Marketplaces everywhere always have a two-sided challenge. You have to both engage your target audience of buyers, and find and engage the right sellers who are a good fit for your specific market. It’s far from easy! Even if what you’re selling is as delicious as food from Uber Eats.
Retail TouchPoints
APRIL 12, 2019
By Brian Hannon, Voxpro Digital is increasingly becoming the common battleground for retailers. Brick-and-mortar stores play their part, but it’s only when they employ efficient digital strategies that they can truly compete.
Ecommerce Platforms
APRIL 17, 2019
No matter how good your website looks- 98% of your web visitors will leave your site without buying or subscribing. To make matters worse, most of them will NEVER return! This means that while web traffic is great, it doesn’t mean much for an e-commerce business.
Canonicalized
APRIL 15, 2019
Tableau is making progress towards better interactivity. After the introduction of Set Actions in 2018, they are taking it up a notch with Parameter Actions and with the ability to show/hide dashboard containers (toggle). In this article, we are showing how these work and we share some ideas on how you can make use of them. The post Parameter Actions and Toggle Containers – New levels of interactivity in Tableau 2019.2 appeared first on Canonicalized. Data Visualization Tableau
Forrester eCommerce
APRIL 19, 2019
Firms Are Failing To Differentiate With CX Today, customer expectations are outpacing brands’ ability to adapt and differentiate with customer experience (CX). Take Australia, for example.
Zaius
APRIL 15, 2019
CDP Institute. The post Zaius Adds Automated Marketing Assistant appeared first on Zaius. Press
GetElastic
APRIL 17, 2019
Online retailers face an uphill battle in securing new customers. More than one hundred thousand websites launch every day. Many of these websites serve market niches – meaning it’s becoming increasingly difficult for general ecommerce sites to maintain market share against specialized retailers.
Ecommerce Platforms
APRIL 12, 2019
Sometimes it's tough to decide between two ecommerce platforms , even when they're so different. In our Webflow vs Shopify comparison, you'll find that your decision will depend completely on your experience and desire for certain features.
Steve Dennis
APRIL 14, 2019
Amid all the doom and gloom about physical retail, there are quite a few unsung stories of robust growth and solid profitability. At Home Group, the Plano, Texas-based chain of home decor superstores, is one of them.
Forrester eCommerce
APRIL 16, 2019
On April 4, IBM announced plans to sell its marketing technology (martech) assets to investment management firm Centerbridge Partners.
Zaius
APRIL 15, 2019
Business News Daily. The post Measuring Success When Working With Influencers appeared first on Zaius. Press
GetElastic
APRIL 18, 2019
Previously published on LinkedIn. Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time.
Ecommerce Platforms
APRIL 19, 2019
It's official; Etsy has just become the first ever international e-commerce marketplace to offset ALL its shipping emissions – how awesome is that?! Etsy's Journey. This is the big question. How on earth has Etsy managed to offset all their toxic shipping secretions?
Steve Dennis
APRIL 17, 2019
Canada Goose, the high-end performance outerwear brand, just announced plans to open 6 new stores.
Forrester eCommerce
APRIL 15, 2019
Investment into changing security culture and behavior via security awareness and training (SA&T) , if done correctly, has the ability to transform your security team’s function and reach. We need to invest in these people related initiatives to harden ever important human firewall.
BigCommerce
APRIL 12, 2019
The popularity of B2B ecommerce is on the rise. But, with this increased market opportunity comes increased customer expectations. You’re… B2B Ecommerce
GetElastic
APRIL 15, 2019
Gone are the days when marketing campaigns depend solely on traditional advertising and celebrity endorsements—welcome to 2019, the era of influencer marketing.
Ecommerce Platforms
APRIL 16, 2019
The ultramodern order fulfillment platforms cant be overlooked at. A global logistics solution needs to be far-reaching and fruitful. It's clear to me that most solutions strive to offer a real-time integration point to all reputable channels.
UpSellIt
APRIL 17, 2019
Let’s face it: keeping your marketing 100% relevant can be tough. After all, everybody is different and there’s no way to know the lives of every individual customer. That’s why marketing is effective when it plays on a common experience.
Forrester eCommerce
APRIL 17, 2019
Wall Street loves a digital business. These technology-driven innovators, which put customer acquisition, retention, and experience at the center, have a different way of looking at the world. They are rewarded with growth and investment. And it’s not just digital natives.
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