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29 Ecommerce Metrics & KPIs to Measure to Drive 10X Growth in 2018 [Downloadable Key Metrics Included]


The most successful ecommerce and retail businesses are metrics obsessed. SpearmintLOVE got 62.48% of their Facebook Fanbase talking about them – and used the power of data (and re-targeting) to do it. The Stray Whisker was able to avoid a bad agency promising them a 2.3%

205: How To Use Facebook Messenger Chatbots To Sell Physical Products Online With Molly Pittman

My Wife Quit Her Job

Today I’m thrilled to have Molly Pittman on the show. Molly is someone who I met at both Traffic and Conversions and Social Media Marketing World and she’s a digital marketing expert and educator.

Should Retailers Steer Clear Of Facebook After The Cambridge Analytica Scandal?

Retail TouchPoints

Although retailers are becoming savvier about using social media, they may be wary about Facebook after the revelation that Cambridge Analytica may have collected personal information from as many as 87 million Facebook users without permission.

eCommerce Moneyball: How AI is Behind the Next Generation of Retail Success

Bryan Eisenberg

On Demand Webinar : Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. With the right insights, he fought back against teams with far more money and resources to create a winning baseball organization.

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Answering The Question: Why Change Now?

Retail TouchPoints

By Debbie Hauss, Editor-in-Chief At the recent Oracle Industry Connect event, I had the opportunity to learn about the digital transformation of Casey’s General Stores. — the fourth-largest convenience chain in the U.S., with 2,000 stores across 15 states.

How is POWER a conversion trigger?

Rishi Rawat

Definition: The idea behind Power trigger is giving the buyer the feeling that they (and not you) are driving the process. And even if the buyer doesn’t actually have full control, what matters is that they believe they do.

Teachery Review: Online Course Selling Without the Fees

Ecommerce Platforms

Transaction fees are almost a guarantee with every ecommerce platform. It's become an accepted part of the business, even if you're paying a monthly fee on top of that. This is particularly true for online course platforms.

The Empowered Marketer: Influencing the Influencers for Rapid Ecommerce Growth


. . Who’s afraid of influencer marketing? A lot of people, it turns out. You’ve probably heard the stories of celebrities being paid millions to endorse products on Instagram and thought, ‘There’s no way I can afford that for my B2C brand!’. But influencers are far more approachable than you might imagine. If you find the right people with the right audience in the right niche, influencers can drive consistent revenue and a passionate devotion to your B2C brand.

AI Helps Marketers Target The Right Customers, Across The Right Channels And Content At Scale

Forrester eCommerce

There’s a sense of urgency in Asia to capitalize on AI, not only to compete but to lead globally. Appier, established six years ago in Taiwan, is one of these firms.


Prevention Is More Than Just Security – Here’s How It Helps Retailers Get And Keep Customers

Retail TouchPoints

By Rafael Lourenco, ClearSale ? E-Commerce retailers know that screening transactions for fraud is critical to preventing losses.

The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales


Out of all of the different facets of digital marketing, social media tends to change with the most immediate and drastic results. There is always a new platform emerging for marketers to look into and master to stay ahead of the trends.

Teachery Review: Online Course Selling Without the Fees

Ecommerce Platforms

Transaction fees are almost a guarantee with every ecommerce platform. It's become an accepted part of the business, even if you're paying a monthly fee on top of that. This is particularly true for online course platforms.

Growing Through Fanatical Customer Engagement


There are some people in this world that are nuts about pens. We’re not just talking about the classic boxes of Bics, but pens that are worthy of being held in their own mahogany box and destined to sign an important document. Brian Goulet of Goulet Pens is one of those guys.


ABM: Just Another Name For Go-To-Market Planning And Execution?

Forrester eCommerce

Top B2B marketing leaders think carefully and thoroughly about which markets represent the best fit for their offerings. Account-based marketing (ABM) is the most recent embodiment of this practice – what is generally called go-to-market strategy. Old timers (like me!)

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6 Growth Hacks to Grow Your E-Commerce Business Quickly


As you are working in an e-commerce industry you must be aware of one fact that consumer can change his mind anytime and keep your audience engaged with your site is the most challenging aspect. How do you ensure to be at the top of consumers mind recall?

6 Google AdWords Hacks To Drive More Local Foot Traffic


Who said retail was dead? According to the National Retail Federation , brick and mortar retail stores had a net increase of over 4000 store openings in 2017. For each company that closed a store, 2.7 companies opened stores. Although department stores stayed the same, Superstores thrived.

How Can You Decrease Retail Shipping Costs?


How Can You Decrease Retail Shipping Costs? Today’s retailers have more options than ever before to help contain and reduce shipping costs. Growth in online sales grabs all the headlines these days. It is true, and you have to be there.

Hiring Top-Notch Marketing Talent Out of College


[Insert Laura’s intro here]. You’ll learn: [Insert Laura’s points here]. Subscribe: iTunes | Stitcher. With your host Andrew Youderian of and Jake Cook of ).

What Question Must Your Messaging Answer?

Forrester eCommerce

Account-based marketing (ABM), demand generation, social selling, channel marketing, go-to-market strategy, marketing mix, campaign execution and almost anything that today’s B2B marketer worries about hinges on having relevant content that engages your buyers.

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How To Maximize ROAS On Amazon


Standing out in the crowded e-commerce field is more challenging--but also more imperative--than ever. If you are an online merchant, then you are competing against countless other retailers (selling tens of millions of products).

Is Facebook Organic Reach Really Dead? Here’s How to Break Through It for More Social Engagement


Every now and then, the overlords of the Internet decide to change things up in the digital marketing world. And with how fast things change, it can sometimes be easy to miss a noteworthy tidbit of news. One such tidbit recently came to light, and it’s definitely worth your attention.

How to Ensure a Return on Merchandising Investments


This is a guest post by?Carlton Carlton Dunn, Senior Account Executive at Wiser. . For too long, brands have had to guess whether or not their in-store display and merchandising investments were actually driving revenue.


Is Retail Order Management Technology Like eCommerce Middleware?


Is Retail Order Management Technology Like eCommerce Middleware? A competitor in Europe recently published a blog post discussing how retail order management technology can be likened to an effective ecommerce middleware layer. And YES, we actually agree with this, whole-heartedly.


Consumer Marketing 2018 Follow-Up: Jenny Storms Answers Your Questions

Forrester eCommerce

One of the positive consequences of having fantastic speakers and robust conversations at Consumer Marketing this year is that we have a backlog of questions from the audience that we weren’t able to address on stage.

#WhyMagento? The Community Answers Back.


As a global e-commerce enablement tech company, Prisync gets the chance to work with e-commerce companies of all sizes from all around the world, and also on many different global or local platforms.

Why Understanding Your Customers is the Only Marketing Strategy You Need


We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics. We can count how many social followers we have. We can watch our number of website visitors grow. But how do we know what is really successful?

3 Priorities For Manufacturers To Build Direct-To-Consumer Sales


Establishing direct-to-consumer relationships is more important than ever for branded manufacturers — many […]. The post 3 Priorities For Manufacturers To Build Direct-To-Consumer Sales appeared first on The Omni Channel.

Guidance and Sole Society Talk Magento 2 at Imagine 2018


The Data Digest: Facebook’s Heaviest Users Are Concerned About Online Privacy But Fail To Act Accordingly

Forrester eCommerce

I would like to introduce myself as a new member of Forrester Data’s data science team. Before joining Forrester, I studied economics at McGill University, where I developed a skillset in quantitative analysis and knowledge of the incentive-driven behaviors fueling today’s consumer-driven economy.

How to win Buy Box on Amazon, Walmart, NewEgg, and Sears?


Did you know 82 percent of sales on Amazon happen through Buy Box? Things are similar even on other marketplaces like Walmart, NewEgg, and Sears. No wonder, the majority of online sellers put so much effort in winning these buy boxes that virtually guarantee them increased sales.

The Ultimate Social Checklist: 7 Steps to Follow for Every Post


Promoting on social can feel like a popularity rollercoaster. One minute, you’re on top. Your post is taking off – skyrocketing through timelines and racking up likes and shares. But the next time you post? Crickets.