Trending Articles

Is Your Data Strategy Ready To Keep Up?

Forrester eCommerce

I remember a few years ago when, as enterprise architects, we sat around in the office of the VP of architecture and planned our data strategy on the whiteboard. Replace that clunky warehouse with a modern appliance? Check. Enterprise data model? Of course! The dreaded data governance plan?

Principal Analyst Brian Solis Shares How Innovation Can Transform Your Brand

Retail TouchPoints

By Alicia Esposito, Content Strategist Brian Solis, author and analyst for Altimeter Group, studies consumer behaviors and how they, coupled with disruptive technologies, impact the way brands do business.

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The Fight For Cybersecurity Brand Dominance Intensifies

Forrester eCommerce

Everything Is An Endpoint Brings Blackberry Back From The Dead For many, the fact that Blackberry still exists – and the fact that it spent $1.4 Billion of the $2.4 Billion in capital it had – is the most surprising part of the Cylance acquisition.

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Amazon Scams And Dirty Tactics To Expect When You Sell On Amazon

My Wife Quit Her Job

Over the years, I’ve become increasingly disgusted with the multitude of Amazon scams that plague the Amazon marketplace. Everyday, honest merchants are getting ripped off by unscrupulous buyers and sabotaged by dirty sellers.

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The Empowered Marketer: Branding the Cannabis Industry

Zaius

Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality and helps your buyers connect on a more personal level with your company.

8 Holiday SEO Tips to Maximize Cyber Monday and Black Friday Traffic

BigCommerce

SEO can be a huge driver of Cyber Monday and Black Friday ecommerce sales. To reap those SEO benefits, you… Holiday Ideas & Strategies holiday SEO

SEO 198

234: How To Grow A 7 Figure Pet Supply Store By Giving Back With Kenric Hwang

My Wife Quit Her Job

Today I’m really excited to have Kenric Hwang on the show. Kenric is someone who I’ve known for a very long time we both got started in ecommerce at around the same time.

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Making The Retail Moments That Matter Most Positively Contagious

Retail TouchPoints

By Derek Dykens, Cisco Flu season is upon us and catching the bug is not all that has shoppers concerned this winter.

Connected Cycle Plots in Tableau with Set Actions

Canonicalized

Cycle plots are commonly used to show trend and seasonality in time-series data for day-of-week patterns, hour-of-day, month-of-year, quarter-of-year, and so on. To learn more about them, I recommend having a glance at this paper by Naomi Robbins.

The Forrester Wave™: Managed Security Services Providers (MSSPs), Europe, Q4 2018

Forrester eCommerce

I published my first Forrester Wave™ today, covering the managed security services provider (MSSP) market in Europe.

Video marketing

Zmags

You *clap* need *clap* to *clap* start *clap* recording *clap* *clap* *clap* Listen, 48% of millennial watch videos only on their mobile device. […]. The post Video marketing appeared first on Zmags. Ecommerce Best Practices ecommerce marketing technology mobile retail marketing

Your Holiday Ad Campaigns Are Ready. But Is Your Ecommerce Website Optimized?

Zaius

As every online marketer knows, the cost of paid customer acquisition has been on an upward trajectory for years. With less inventory available on social media and more demand for eyeballs comes higher prices — and therefore less of a guaranteed return on investment.

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Top Marketing Pet-Peeves To Avoid This Holiday Season

Retail TouchPoints

By John Nash, RedPoint Global The holiday season is upon us, and marketers are gearing up to capitalize on the busiest time of year.

1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?

BigCommerce

There are plenty of online articles out there – heck, we even ran one – where industry experts and influencers… Holiday Ideas & Strategies

Reflection On Web Summit 2018

Forrester eCommerce

Web Summit took place for the third time in Lisbon earlier in November. Over the years, Web Summit has become one of the leading global conferences to discuss everything technology.

The 7 Biggest SEO Lessons I Learned from a Google Employee

Kissmetrics

In the past, I broke down the most vital SEO strategy I learned , which came from a Google employee. This time, I thought I would do something similar and share the 7 biggest SEO lessons that I learned from a Google employee.

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Online sellers fail to use own data to improve business performance

Retail Technology Review

Online sellers are using e-commerce solutions to gather better data insights, yet many are failing to use it to make better business decisions, new research by Sana Commerce has found. Whilst 42% are using data to improve customer service, only 24% are using data for buying behaviour analysis and two thirds are not using it to improve the user experience. Internet Retailing Critical Issues

Yaguara Review: All You Need to Know

Ecommerce Platforms

If you're at a stage with your e-commerce business where you need to expand- you're in the right place. We're going to explore a tool that'll help you do precisely that. So, with all that in mind, let's dive into this Yaguara review! Yaguara Review: Introduction.

Dependency Upgrades: why commerce software engineers need a policy and process  

GetElastic

For most commerce software engineers, dependency management includes upgrades and best practice suggests upgrading dependencies proactively. In order to ensure a smooth process and one that is maintained properly, it is best to have a well-defined policy and process.

A Tantalizing Sequel to Web CMS is Coming Soon

Forrester eCommerce

After months of research, I am excited to publish our evaluation of the Web CMS market (Forecast, NowTech, and Wave). Thank you to all the folks who worked so hard to make this happen!

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The Best Places to Sell Vintage Clothes Online

ecomdash

Selling vintage clothing is a booming business right now. In fact, it’s reported that resale grew 24 times faster than retail between 2017 and 2018. Additionally, the overall resale market is likely to reach $41 billion by 2022.

Why personalisation means good retail

Retail Technology Review

Retailers are all chasing a personalisation dream, aiming to tailor in-store and online propositions to ensure their customers feel like they’ve received relevant, impactful, and delightful experiences. Critical Issues Internet Retailing Retail Supply Chain

10 Must Read Shopify Tips & Resources. (Mainly) For Beginners.

Ecommerce Platforms

There are tons of resources and tips out there to help you make the most of one of the most popular ecommerce platforms on the market in Shopify. This blog has touched on tips and resources for ecommerce users before.

Did Nike just unlock the code for the future of retail?

GetElastic

Originally reported at Fast Company. Nike’s six-story, NYC-based flagship store just opened (November 15, 2018) and with it a plethora of digital features have been rolled out in-store.

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Data Protection Vendors Are Emerging From The Stone Age

Forrester eCommerce

A little over a year and a half ago, I completed an evaluation of data resiliency vendors, published as “The Forrester Wave™: Data Resiliency Solutions, Q3 2017.” ” I gleaned many insights from the assessment process as I spoke with vendors about their offerings and road map and with end users about their successes and challenges. […

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Jobs to Be Done (JTBD) + CRO

Rishi Rawat

I’ll never forget the first time I understood the connection between site visitor data and conversion optimization (CRO). That was 11 years ago. On November 15th, 2018 life took another turn. I attended a 2-day workshop by Bob Moesta for Jobs to Be Done (JTBD). Jobs thinking isn’t exactly new. I read Clayton Christensen’s book The Innovator’s Dilemma in 2005. The book describes the famous McDonald’s milkshake insight.

Freshworks and Pitney Bowes bring AI-powered self-service to the frontlines of shipping and mailing

Retail Technology Review

Freshworks, the customer engagement software solutions provider, has partnered with Pitney Bowes, a global technology company that provides commerce solutions in the areas of ecommerce, shipping, mailing, and data to integrate Freddy, its recently launched Omnibot Artificial Intelligence (AI) engine with the next generation SendPro C-series device. Internet retailing Retail Supply Chain

WP Engine Review [Hosting Service]

Ecommerce Platforms

This WP Engine review comprehensively evaluates its features and functionalities, including the overall WP Engine pricing. This should help you determine its relevance to your business. Let’s be honest.

FastSpring Visits Innovative Cleantech Incubator

FastSpring

FastSpring finds inspiration in a cutting-edge incubator for cleantech startups — also known as the LACI. One of the things that truly sets FastSpring apart as a business is our values.

Arts 85

Your People Problem With Emerging Technology And Innovation

Forrester eCommerce

Nearly half of the firms we survey are prioritizing innovation as key to their business strategy. When I step back and think about it, the why is easy to understand; exponential changes like Moore’s Law in the past and Metacalfe’s Law today are accelerating the pace of business.

Pure-play e-commerce’s scaling woes continue

Steve Dennis

Just a couple of years ago the conventional wisdom was that e-commerce was going to wreak havoc with every aspect of physical retail. This “e-commerce will eat the world” hypothesis continues to drive the “retail apocalypse” nonsense. It has even caused some normally level-headed analysts (and some maybe not so much) to suggest that brick & mortar stores will cease to exist within 10 – 20 years. I’ll take the over on that bet.

Making the case for Transportation Management System….a BluJay Solutions white paper

Retail Technology Review

There was time when shippers were able to run their transportation networks with a few human resources, a couple of spread-sheets, and a reliable phone line. Retail Supply Chain Internet Retailing Critical Issues

Do I really have to lose my “head” to replatform my commerce solution?

GetElastic

If you want to stay competitive, the answer is yes. Replatforming any technology solution is never an easy undertaking – humans by nature are opposed to any kind of change, especially one that could cause major disruptions. Therefore, discussing the notion of replatforming your commerce solution is usually brought on with some protest. However, there is a customer-centric commerce platform revolution unfolding and it’s all powered by APIs.

How This Print & Design Brand Leverages SEO To Boost B2B Marketing

CPC Strategy

You might be forgiven if you mistook Nonstop Signs as an ordinary local graphic design and print company. One visit to their website, however, and. Read More. The post How This Print & Design Brand Leverages SEO To Boost B2B Marketing appeared first on Retail Performance Marketing Blog - CPC Strategy. SEO & Analytics

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Is Bigger Better? Midsize Digital Agencies Lead To Experience Success

Forrester eCommerce

We recently evaluated 12 midsize digital experience agencies “The Forrester Wave™: Midsize Digital Experience Agencies, Q4 2018.” While nobody likes the word “midsize,” we all should pause and consider why bigger doesn’t always mean better.

10 Social Media Apps for Ecommerce Businesses

ecomdash

For ecommerce marketers, there are a number of social media apps available that can make your job easier. No matter where you are, you can get work done efficiently and effectively to keep customers engaged.

How to Maintain Brand Consistency Across All Mediums

Bootstrapping Ecommerce

New to branding? This is what companies of all sizes can do to maintain brand consistency in the current market environment. The post How to Maintain Brand Consistency Across All Mediums appeared first on Bootstrapping Ecommerce. Branding & Design