(If you are wondering, the image of me above was taken when I used to work at KISSmetrics with Hiten Shah … I used to have hair). In early January 2017, I purchased the KISSmetrics website for $500,000. MORE
Fundamentals of Retail Millennial Shoppers. As a retailer, if you’re not concerned with retail millennial shoppers’ wants and needs, you’re already behind. Millennials aren’t the young generation they used to be. MORE
Amazon.com’s Prime Day is now widely recognized as both a threat and a […]. The post To Compete On Prime Day Retailers Must Deliver Omnichannel Relevance appeared first on The Omni Channel. Distributed Order Management eCommerce BOPIS Omnichannel prime day MORE
I talk to clients about their plans to innovate with technology all the time; especially technologies that are emerging, like the ones I blogged about here from our report the Top Emerging Technologies to Watch 2018. MORE
Telefónica hosted its Industry Analyst & Customer Days in Madrid recently. In our view, Telefónica is emerging as a leading global telco. Of course, digital natives like Alibaba, AWS, Google, and Tencent continue to capture the customer attention. MORE
What’s your favorite ecommerce blog right now? Shopify? BigCommerce? Maybe Zaius? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. But why is that content so interesting to you? The very best blogs catch and keep our attention because they’re great storytellers and offer something truly useful to readers. MORE
Even though the Internet of Things (IoT) is still in its infancy in relation to ecommerce, it is set to have a huge impact on the industry. It is a future that involves ordinary devices working with other objects via an internet connection. MORE
In any thriving economy one feature you’ll inevitably encounter are fair and open, but still competitive, marketplaces. However, in today’s ecommerce environments some feel that competitiveness has been stifled, and that markets are unfair and unhealthy from an economic standpoint. MORE
Consumers are demanding a better customer experience, and companies — big and small, old and new — are scrambling to deliver experiences in a way that meet customer expectations. MORE
If you've ever tried to dropship, you know that there are several obstacles you may run into. First of all, there are some services that offer dropshipping from places like India and China. MORE
I find it a little strange that I ended up as the CEO of an ecommerce company. It was not in the master plan. But looking back, I guess it makes sense. In high school I was already selling products on Amazon and Ebay. MORE
Order Management Quality Assurance: It’s Critical and Not as Common as You Might Think. How important is quality assurance to your Order Management System (OMS)? As the single system for managing all aspects of your omni-channel business your OMS must be reliable, accurate and accountable. Order Management quality assurance involves examining the entire development process to deliver a working OMS to you. Moreover, it is an ongoing commitment to prevent any future errors on that system. MORE
By Maricha Ellis, Stericycle Environmental Solutions The devastating destruction from Hurricanes Harvey, Irma and Maria in 2017 wreaked havoc on retailers — and everything else — in their path. MORE
I talk to clients about their innovation plans and technology all the time, especially their plans with technologies that are emerging, like the ones I blogged about here from our report, “The Top Emerging Technologies To Watch 2018.” MORE
I’m posting this just as our New Tech & Innovation Forum in Boston gets underway. Hundreds of attendees from client organizations, startups, and event sponsors are gathering for a day-and-a-half of content about emerging technologies. Quantum computing, artificial intelligence, blockchain. MORE
Ariana Grande and Pete Davidson aren’t the only couple making headlines this year. The news is abuzz – at least in the marketing world– with talk of another star-crossed pair: email newsletters and programmatic advertising. That’s right. MORE
Susan Bidel, Joe Stanhope, Tina Moffett, and I were able to attend Google Marketing Live this week in San Jose. There were many announcements and changes made to Google’s platforms and products. Possibly the most significant – an announcement that was made over a week ago – was the retirement of the AdWords and DoubleClick […]. age of the customer MORE
It seems like Facebook releases a new update to their algorithm every other week. Some barely make a blip, while others cause marketers to collectively lose their minds. MORE
When I graduated college with a biology degree, I had no idea that in a few short years I’d be building a brand that went from zero to $75 million in sales in just four years. The path there was a winding one. After graduating from college, I knew I didn’t want to go on to dental school. MORE
Those that don’t keep up with the rapidly changing pace of technology will cease to be competitive and get left behind. The most advanced enterprises have common threads. MORE
Take your customers on a literal journey. With the click of a trackpad, a shopper perusing an outdoor brand’s site can be transported […]. The post Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey appeared first on Zmags. MORE
Dropshipping advertisements often promise futures of success and financial wealth without putting in much work. However, if you've been in the dropshipping space before, you know there's nothing easy about it. MORE
Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? MORE
Your product photography is one of the most important elements of your ecommerce business. This ultimate product photo DIY guide will help you get them right every time. The post Product Photography: The Ultimate DIY Guide appeared first on A Better Lemonade Stand. Branding & Design Conversion Optimization Product Photography Product Photos MORE
There is a massive opportunity for sellers right now, and it’s one that very few know, or are even talking about, yet… Walmart fast shipping tags. MORE
By Guy Yehiav, Profitect Online brand and product reviews today are an important part of the retailer-shopper relationship. MORE
You’ve got data. A lot of it. Whether you know it or not, you’re collecting a ton of information from your customers and potential customers. You know what products they’ve bought, when they bought, when they last opened your email newsletter, the last page they browsed on your ecommerce site, their favorite social channel, and so on. As a marketer, you understand why you’re collecting the data, but what are you doing with it? Probably not enough. MORE
This Doofinder review takes a critical assessment of the search tool. All the fundamental features and functionalities that you would consider important to your online store’s strategy. It’s now official. MORE
Nowadays, the internet is the primary channel through which customers carry out transactions regarding a wide variety of goods and services. MORE
Amazon went viral on Prime Day for the wrong reasons; the e-Commerce giant experienced site outages within an hour after deals started at 3 pm EST. The glitches revealed that Prime Day promotions may have worked a little too well. MORE
In this article, we discuss how to write persuasive ecommerce product descriptions that persuade your customers to make purchases so you can get more sales. The post Product Descriptions: How to Write Persuasive Copy That Sells appeared first on Bootstrapping Ecommerce. Branding & Design Conversion Optimization MORE
Delivered as promised? Well, maybe not so much. Unfortunately for Amazon, instead of great deals, the talk of the town was the untimely site crash that plagued the U.S. just as the event got underway. MORE
Between Amazon Retail and third-party Marketplace sellers, Amazon made about $120 billion in sales in the U.S. last year. The vast majority of those sales occurred through third-party sellers. If you’re a brand executive, the idea of putting your products on Amazon is probably a little scary. MORE
Not every customer who lands on your site will end up buying something. They search, they land on your site, they look around, and they leave. It happens. That used to be the end of the story — but Facebook retargeting has flipped the script. MORE
Digital Risk Protection In 2018: New Vendors, New Leaders, New Wave Our “The Forrester New Wave™: Digital Risk Protection, Q3 2018” report is out! Take a look at how 14 DRP vendors stack up in this emerging market. MORE
Retail TouchPoints
JULY 18, 2018
Amazon went viral on Prime Day for the wrong reasons; the e-Commerce giant experienced site outages within an hour after deals started at 3 pm EST. The glitches revealed that Prime Day promotions may have worked a little too well.
Forrester eCommerce
JULY 18, 2018
I’m posting this just as our New Tech & Innovation Forum in Boston gets underway. Hundreds of attendees from client organizations, startups, and event sponsors are gathering for a day-and-a-half of content about emerging technologies. Quantum computing, artificial intelligence, blockchain.
Kissmetrics
JULY 16, 2018
(If you are wondering, the image of me above was taken when I used to work at KISSmetrics with Hiten Shah … I used to have hair). In early January 2017, I purchased the KISSmetrics website for $500,000.
BigCommerce
JULY 16, 2018
Between Amazon Retail and third-party Marketplace sellers, Amazon made about $120 billion in sales in the U.S. last year. The vast majority of those sales occurred through third-party sellers. If you’re a brand executive, the idea of putting your products on Amazon is probably a little scary.
Zaius
JULY 12, 2018
It seems like Facebook releases a new update to their algorithm every other week. Some barely make a blip, while others cause marketers to collectively lose their minds.
Forrester eCommerce
JULY 13, 2018
Those that don’t keep up with the rapidly changing pace of technology will cease to be competitive and get left behind. The most advanced enterprises have common threads.
Zaius
JULY 18, 2018
What’s your favorite ecommerce blog right now? Shopify? BigCommerce? Maybe Zaius? If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. But why is that content so interesting to you? The very best blogs catch and keep our attention because they’re great storytellers and offer something truly useful to readers.
Retail TouchPoints
JULY 12, 2018
By Maricha Ellis, Stericycle Environmental Solutions The devastating destruction from Hurricanes Harvey, Irma and Maria in 2017 wreaked havoc on retailers — and everything else — in their path.
Rishi Rawat
JULY 17, 2018
Most companies explain warranties in a boring way. Not Red Oxx. Their warranty message is inspiring: Red Oxx “No Bull” Warranty. As time rolls a ceaseless course, only the genuine guarantee remains.
BigCommerce
JULY 13, 2018
I find it a little strange that I ended up as the CEO of an ecommerce company. It was not in the master plan. But looking back, I guess it makes sense. In high school I was already selling products on Amazon and Ebay.
Forrester eCommerce
JULY 17, 2018
I talk to clients about their plans to innovate with technology all the time; especially technologies that are emerging, like the ones I blogged about here from our report the Top Emerging Technologies to Watch 2018.
Zaius
JULY 17, 2018
You’ve got data. A lot of it. Whether you know it or not, you’re collecting a ton of information from your customers and potential customers. You know what products they’ve bought, when they bought, when they last opened your email newsletter, the last page they browsed on your ecommerce site, their favorite social channel, and so on. As a marketer, you understand why you’re collecting the data, but what are you doing with it? Probably not enough.
Inflow Insights
JULY 12, 2018
Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business?
Rishi Rawat
JULY 16, 2018
Scent Trail trail is used to help the shopper know they’re on the right path. If they search for “dry erase board” on Google search, click your ad and see the word “Dry-erase Boards” on your landing page it’s a visual cue they’re at the right place.
SellBrite
JULY 16, 2018
There is a massive opportunity for sellers right now, and it’s one that very few know, or are even talking about, yet… Walmart fast shipping tags.
Forrester eCommerce
JULY 17, 2018
I talk to clients about their innovation plans and technology all the time, especially their plans with technologies that are emerging, like the ones I blogged about here from our report, “The Top Emerging Technologies To Watch 2018.”
Ecommerce Platforms
JULY 17, 2018
This Doofinder review takes a critical assessment of the search tool. All the fundamental features and functionalities that you would consider important to your online store’s strategy. It’s now official.
Profitero
JULY 18, 2018
Delivered as promised? Well, maybe not so much. Unfortunately for Amazon, instead of great deals, the talk of the town was the untimely site crash that plagued the U.S. just as the event got underway.
Liveintent
JULY 18, 2018
Ariana Grande and Pete Davidson aren’t the only couple making headlines this year. The news is abuzz – at least in the marketing world– with talk of another star-crossed pair: email newsletters and programmatic advertising. That’s right.
SellBrite
JULY 18, 2018
Not every customer who lands on your site will end up buying something. They search, they land on your site, they look around, and they leave. It happens. That used to be the end of the story — but Facebook retargeting has flipped the script.
Forrester eCommerce
JULY 17, 2018
Digital Risk Protection In 2018: New Vendors, New Leaders, New Wave Our “The Forrester New Wave™: Digital Risk Protection, Q3 2018” report is out! Take a look at how 14 DRP vendors stack up in this emerging market.
Ecommerce Platforms
JULY 16, 2018
Dropshipping advertisements often promise futures of success and financial wealth without putting in much work. However, if you've been in the dropshipping space before, you know there's nothing easy about it.
Bootstrapping Ecommerce
JULY 18, 2018
In this article, we discuss how to write persuasive ecommerce product descriptions that persuade your customers to make purchases so you can get more sales. The post Product Descriptions: How to Write Persuasive Copy That Sells appeared first on Bootstrapping Ecommerce. Branding & Design Conversion Optimization
ecomdash
JULY 17, 2018
Even though the Internet of Things (IoT) is still in its infancy in relation to ecommerce, it is set to have a huge impact on the industry. It is a future that involves ordinary devices working with other objects via an internet connection.
Kibo
JULY 12, 2018
Amazon.com’s Prime Day is now widely recognized as both a threat and a […]. The post To Compete On Prime Day Retailers Must Deliver Omnichannel Relevance appeared first on The Omni Channel. Distributed Order Management eCommerce BOPIS Omnichannel prime day
Forrester eCommerce
JULY 12, 2018
Telefónica hosted its Industry Analyst & Customer Days in Madrid recently. In our view, Telefónica is emerging as a leading global telco. Of course, digital natives like Alibaba, AWS, Google, and Tencent continue to capture the customer attention.
Ecommerce Platforms
JULY 13, 2018
If you've ever tried to dropship, you know that there are several obstacles you may run into. First of all, there are some services that offer dropshipping from places like India and China.
Scalefast
JULY 16, 2018
Consumers are demanding a better customer experience, and companies — big and small, old and new — are scrambling to deliver experiences in a way that meet customer expectations.
OrderDynamics
JULY 12, 2018
Fundamentals of Retail Millennial Shoppers. As a retailer, if you’re not concerned with retail millennial shoppers’ wants and needs, you’re already behind. Millennials aren’t the young generation they used to be.
A Better Lemonade Stand
JULY 13, 2018
Your product photography is one of the most important elements of your ecommerce business. This ultimate product photo DIY guide will help you get them right every time. The post Product Photography: The Ultimate DIY Guide appeared first on A Better Lemonade Stand. Branding & Design Conversion Optimization Product Photography Product Photos
Forrester eCommerce
JULY 12, 2018
Susan Bidel, Joe Stanhope, Tina Moffett, and I were able to attend Google Marketing Live this week in San Jose. There were many announcements and changes made to Google’s platforms and products. Possibly the most significant – an announcement that was made over a week ago – was the retirement of the AdWords and DoubleClick […]. age of the customer
Ecommerce Platforms
JULY 12, 2018
In any thriving economy one feature you’ll inevitably encounter are fair and open, but still competitive, marketplaces. However, in today’s ecommerce environments some feel that competitiveness has been stifled, and that markets are unfair and unhealthy from an economic standpoint.
ecomdash
JULY 12, 2018
Nowadays, the internet is the primary channel through which customers carry out transactions regarding a wide variety of goods and services.
OrderDynamics
JULY 17, 2018
Order Management Quality Assurance: It’s Critical and Not as Common as You Might Think. How important is quality assurance to your Order Management System (OMS)? As the single system for managing all aspects of your omni-channel business your OMS must be reliable, accurate and accountable. Order Management quality assurance involves examining the entire development process to deliver a working OMS to you. Moreover, it is an ongoing commitment to prevent any future errors on that system.
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