Coca-Cola launches campaign featuring Premier League stars

By Éilis Cronin in Soft Drinks 20th August 2020

Coca-Cola Great Britain has launched a “Make Your Home the Home End” campaign to encourage people to turn their home into their football club’s “home end” when the 2020/21 Premier League season starts.

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The campaign kicks off with support from football Coca-Cola ambassadors including Marcus Rashford, Harry Kane, and Alex Oxlade-Chamberlain, who feature in a number of short films.

The footballers will also be brand ambassadors for Coca-Cola’s UEFA EURO campaign next summer.

The campaign running across radio, digital activity, and out-of-home advertising, and includes a partnership with Sky.

Coca-Cola is also running an on-pack promotion across nearly 300 million packs of Coca-Cola Original Taste and Coca-Cola zero sugar bottles, offering consumers the chance to win a new season shirt every week.

Oliver Bridge, senior brand manager at Coca-Cola Great Britain, said: “Millions of people watch the Premier League from their homes each week and more than ever, we know many fans would love to be watching their club in stadiums.

“We hope the launch of the campaign will help make the home viewing experience as enjoyable as possible by making their home end atmosphere extra special.”