Hellmann’s uses latest Google AI tech to create food waste app

By David Shrimpton in Grocery 20th March 2024

Hellmann’s has created a new AI-enabled tool to help households use up more of the food they have in their fridge with a selection of recipes.

To use the Meal Reveal app, consumers scan food in their fridge using the camera on their mobile phone, sharing either video or uploading pictures.

The tool uses generative AI capabilities in Google Cloud’s Vertex AI platform to identify the ingredients. It then matches the foods to recipes to provide recipe suggestions.

Christina Bauer-Plank, global vice-president for Hellmann’s, said: “Food waste is an unintended consequence of our busy lives, where we look in the fridge after a long day and see disparate ingredients but nothing to eat.

“We saw an opportunity here to create a straightforward, easy-to-use tool. Meal Reveal is powered by the latest Google technology where a simple scan of the leftover ingredients lets you see the delicious potential in your fridge.”

The Meal Reveal app forms part of its “Make Taste, Not Waste” campaign.

It is being unveiled during this year’s Food Waste Action Week from the Love Food Hate Waste campaign.

For further information, visit hellmanns.com/meal-reveal