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Tilda’s recognition of the wide variety of lifestyles of its audience sits at the heart of this campaign and carries the strapline: ‘Whoever You Are, However You Make it, Elevate it with Tilda.’
Anna Beheshti, head of marketing at Tilda, said: “Our newest Masterbrand campaign celebrates the rich tapestry of mealtime experiences across the UK. With our new campaign, we want to emphasise that no matter who you are or how you enjoy your meals, Tilda is here to elevate your plate.”
To complement digital activity, Tilda’s shopper marketing efforts will include prominent advertising placements in leading supermarket magazines and in-store displays.
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