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The high-protein, low-calorie meat snacks come in three flavours; Buffalo Chicken, Chipotle Steak and Korean BBQ Steak – and are inspired by the Sidemen chicken shops (of the same name), which are rolling across the UK.
James Newitt, New World Foods CEO, said: “The launch of these first three flavours under the Sides brand is the culmination of over a year of hard work and effort from both teams, and I’m delighted with what we’ve created. This marks the beginning of an expanding range of healthy snacking products that will excite new and old meat snacking consumers. I look forward to seeing how customers react to these brilliant products.”
Robin Mehta, Sides CEO, said, “As well as our fresh, extra crispy chicken, Sides is loved for the flavour of our sauces. We’ve combined that flavour know-how with the market-leading expertise of the Wild West Brand of New World Foods to create a meat snack range that’s second to none. We’re excited to see where this can go, both in the UK and internationally.”
Product information (rsps £2.50/35g pack size):
Buffalo Chicken: Gluten Free, 10g Protein, 91 calories
Chipotle Steak Strips: Gluten Free, 10g Protein, 99 calories
Korean BBQ Steak Strips: Gluten Free, 10g Protein, 97 calories
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