KP Snacks introduces Tyrrells in recycled plastic packs

This new packaging initiative, which incorporates recycled soft plastics, will reduce reliance on virgin plastics for packaging.

The roll out of the new Tyrrells sharing bags are another positive step towards delivering KP Snack’s commitments to the UK Plastics Pact and its People & Planet targets in support of a circular economy for flexible plastic.

Beth Minch, marketing manager, Tyrrells, KP Snacks, says, “This new packaging innovation is a key milestone for the Tyrrells brand. We know our customers care about great taste and quality, but also the environment. Sustainability continues to influence purchase decisions and the new Tyrrells sharing bags will appeal to environmentally-conscious consumers.”

John Leslie, packaging technology manager, KP Snacks, says, “As an industry leader, we understand we have a responsibility to drive change. We aim to support the use of recycled plastic in our packaging as it becomes available, facilitating the drive towards a circular economy and a more sustainable future. By introducing recycled content to our Tyrrells sharing bags, we are beginning to close the loop on packaging while reducing the need for virgin plastics. This latest packaging innovation forms part of a broader cross-brand strategy designed to minimise our environmental footprint.”