Talking Retail Grocery and product news for independent retailers
Running from 1 October to 31 December, the guarantee is available across selected 75cl SKUs, with the offer advertised across 5.5M neck tags in the grocery, convenience, and wholesale channel.
Tom Smith, head of marketing at Accolade Wines, said: “Hardys has been a firm favourite amongst UK households for over a decade, and during these uncertain times it’s more important than ever to provide added reassurance to consumers for each and every purchase.”
The campaign will feature on neck tags, ensuring clarification from retailer promotions during the key sales period, as well as further support via in-store POS and online.
