Fabulosa unveils latest campaign

Embodying Fabulosa’s feel-good ethos, the campaign sets out to bring together the brand’s passionate and loyal customers, and ‘put the fun into jobs that need to be done’. By way of a specially curated Fabulosa Spotify playlist, the brand challenges the perception of cleaning as a chore and encourages shoppers to liven up their Spring Clean. The playlist features a selection of much-loved, motivating melodies with some new favourites to spritz and sweep to.

Fabulosa has called out to its highly engaged social media fan base as part of the activation, providing its community of customers and cleanfluencers with an opportunity to get directly involved in the campaign by contributing their own top cleaning anthems which have been added to the playlist.

Charles Du Pré, head of marketing at Fabulosa, commented: “Our latest creative initiative is all about connecting with our valued customers and turning a Spring Clean into something to be celebrated, with the help of a fun, upbeat playlist to dance to whilst cleaning At Fabulosa, we put the fun into functional with our extensive range of phenomenally fragranced household cleaning products, and that is what we have set out to do with the launch of our Sing Clean campaign.

“Engaging with our Fabulosa community and social media followers to collect nominations for the Sing Clean playlist makes it a truly collaborative campaign, one which we hope will spread that Fabulosa feeling not just in Spring, but throughout the year as shoppers enjoy their favourite Fabulosa fragrances. The playlist is readily available on Spotify now for everyone to enjoy for free.”

For more info on Fabulosa, please visit: https://myfabulosa.co.uk/