Talking Retail Grocery and product news for independent retailers
The symbol group is helping consumers recreate a fine dining experience in their own home with its £8 date night meal deals.
The main event comprises a choice of one main, side and dessert for just £8, including: Co-op Irresistible Hereford Rump Steak with Peppercorn Butter or Co-op Irresistible Lasagne Al Forno, Co-op Irresistible Chips or Co-op Irresistible Mashed Potato and a dessert of either Co-op Irresistible Chocolate Puddings or a Co-op Irresistible Vegan Brownie.
In addition, a range of chocolate gift boxes and wines and spirits will be available at competitive prices.
Nisa has also invested in some premium ranges for gifting to encourage increased spending. One deal comprising a bottle of Co-op Irresistible Prosecco, a bouquet of Co-op Fairtrade Dozen Roses and a box of either Maltesers Teasers (275g) or Celebrations (320g) for just £20.
The Valentine’s Day promotions will be supported by a range of POS to grab the attention of shoppers and will also be featured on Nisa’s social media channels, consumer leaflets and website to ensure customers are aware of the great deals to be had.
Hannah Goodwin, seasonal manager at Nisa, said: “With many people set to spend Valentine’s Day at home this year, it provides a fantastic opportunity for retailers to capture additional sales by providing everything shoppers could need for a special date night in.
“Our £8 meal solution will help loved-up customers to recreate a restaurant-quality meal at home while our premium gifting offers should encourage shoppers to trade up and splash out on treats for their loved ones.”
The £8 meal deal will be available from 10-16 February.
