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The materials, which are hosted virtually and are accessible to all partners in a password-protected platform, provide insights, promotional plans, ranging advice, planograms, as well as campaign material for the early summer period.
All key events for the summer period are included; the core summer eating moments such as BBQ, picnic and drinks, Father’s Day, and the Euros, along with details on Co-op’s new product developments released for the season.
Laura Gomersal, head of marketing at Nisa, said: “This is a significant step-on for seasonal comms in Nisa. We’ve never launched a seasonal event to partners as an end-to-end opportunity, comprising the full package of insight, promotional support, range, planograms, and campaign.
“We believe it’s a great example of how we’re delivering Fresh Thinking through our retail expertise and will add significant value to our partners.”
The symbol group says virtual events will be created for all large key seasonal events and to support pre-sales.
Gomersal added: “The approach we adopt will evolve depending on feedback from partners and we’ll be watching and listening carefully to ensure we cater for Nisa partners for all our major seasonal activities.”
