VK Chocolate Orange hits shelves for Christmas

VK Chocolate Orange is available in VK Mixed Packs in 70cl bottles. Each festive Mixed Pack contains a code with a chance of winning a limited edition VK Christmas jumper. There are 100 winning leaflets placed randomly in the festive Mixed Packs – and all that winners have to do is send their code to @VKdrink on Instagram to claim their jumper.

Alongside the VK Chocolate Orange, the brand is running a campaign creating a National Christmas Day for students, the 25th of November. In the lead up to the event, a digital campaign will see twelve days of giveaways with over £3,000 of prizes to engage VK fans and let them create their ultimate VK Christmas Day. Reaching tens of thousands of students, VK will be at the centre of celebrations in the festive period. The campaign follows data highlighting that the number one reason 18-24s drink is to connect and socialise with each other.

Daniella Mulvey, brand manager at Global Brands Ltd said: “At VK we’re all about celebrations, bringing people together, and associating the brand with socialising and having a great time.

“We’re thrilled to continually drive engagement with fans and students through our Christmas activations and this VK twist on a classic stocking filler, and look forward to building on our position as the number one trad RTD choice for students as we head into 2024.

“Every VK limited edition festive flavour has sold out ahead of the big date – so VK fans need to be quick off the mark to get their hands on this limited edition flavour!”