Multi-million ad campaign for Müller Good Stuff

The dairy company’s first branded milk advertising campaign in several years will see outdoor, social media, instore activation, influencer and popular podcast features, all of which will celebrate amateur frothy-coffee art and at-home baristas.

Helen Priestley, marketing and category director for Müller Milk & Ingredients, said: “We know Müller Milk is a trusted and much-loved brand within the dairy category, and the encouraging results we’ve seen for Müller Good Stuff Barista Milk since its launch in late June have confirmed that. This new advertising campaign will inject a bit of humour into the category, and presents us with a great opportunity to leverage even better results for our customers, and expand into new areas.

“In the UK, we consume 100 million cups of coffee every day. Our mission is to make the milk part of every coffee as delicious as it can be – whether you’re a cappuccino, mocha, iced latte or a ‘just a dash, please’ person.”

Launched earlier this year, the new Müller Good Stuff sub-brand will feature more NPD in 2024, seeing a variety of new products – each one with a bit of extra ‘Good Stuff’ than standard milk. Müller Good Stuff Fresher For Longer, initially only available to previous stockists, is now undergoing a wider rollout to several retailers following its relaunch earlier this year.”