Every year, Forrester solicits nominations from across the North America B2B community of successful, best-practice program implementations that drove meaningful results for organizations. For the 2024 season, these stories exemplify excellence in the following eight categories:

  • Marketing Executives
  • Demand & ABM
  • Portfolio Marketing
  • Partner Ecosystem Marketing
  • Revenue Operations
  • Sales
  • Product Management
  • Customer Engagement

At this year’s B2B Summit North America, happening May 5–8 in Austin, Texas, and as a digital experience, we will celebrate this year’s recipients of the sought-after B2B Program Of The Year (POY) Awards. You’ll have the opportunity to learn firsthand about the innovative initiatives these companies have executed, as well as their tips and tricks in overcoming challenges and how they achieved or exceeded the goals set before them.

HCLTech — Marketing Executives Winner

HCLTech’s mantra, “Supercharging Progress,” defines how the company delivers industry-leading digital, engineering, cloud, AI, and software capabilities powered by a broad portfolio of technology services and products. As a leading global technology company, HCLTech is home to more than 224,000 people across 60 countries. At B2B Summit, HCLTech will share its journey of transforming its brand as well as its digital, employee, client, and prospect experiences, and the results that this transformation has delivered.

SheerID — Demand & ABM Winner

SheerID, a global leader in identity verification for commerce, has significantly transformed its revenue process. At B2B Summit, learn how its two-pronged approach has fundamentally changed how sales and marketing work together to drive growth. SheerID marketing and sales leaders collaborated in a data-driven approach to identify and resolve operational issues. In addition, they have moved from a lead-centric to a buying-group and opportunity focus in their revenue process. The results have been a dramatic increase in both efficiency and velocity, along with a transformed collaborative culture.

TE Connectivity — Portfolio Marketing Winner

TE Connectivity, a global industrial technology manufacturing leader specializing in connectivity and sensor solutions, transformed its product-centric go-to-market strategy with an audience-centric approach that deployed effective, targeted marketing programs. At B2B Summit, representatives from TE Connectivity will detail their transformation to solutions-based marketing focusing on buyer needs and challenges and how they achieved alignment from marketing, sales, and product.

Splunk, A Cisco Company — Partner Ecosystem Marketing Winner

Splunk helps build a safer and more resilient digital world. After launching the Splunk Partnerverse program, which helps partners deliver value to customers and accelerate their own growth, Splunk wanted to improve the partner experience in alignment with Splunk’s vision, strategy, and goals. In its POY session, Splunk will share how, by acting on the voice of the partner, the company reduced program complexity, provided transparency in the digital experience, and filled a gap in change management for the business.

Border States — Revenue Operations Winner

Border States, an employee-owned US electrical distributor, recognized the need to include a seat for marketing at the leadership table and change how it approached marketing. At B2B Summit, representatives from Border States will outline how they built a marketing organization charter to align with other shared revenue functions, upskilled the marketing team, and implemented a new marketing planning process that allowed marketing to be included in the company’s business planning cycle and gain a seat at the table.

Penske — Sales Winner

Penske Truck Leasing is a leading provider of innovative transportation and technology solutions that keep the world moving forward. The company operates and maintains a fleet of more than 439,500 vehicles and serves its B2B customers across North America. Recently, the company completely reimagined its approach to its sales rewards and target-setting methodology. This change was paired with a rethinking of its sales coaching approach — all leading to measurable sales growth. At B2B Summit, Penske will share insights to drive sales success while staying focused on customers and lessons learned along the way.

New York Power Authority (NYPA) — Product Management Winner

The New York Power Authority (NYPA) is America’s largest state public power organization, with a focus on initiatives that drive economic development, energy efficiency, and a commitment to the environment. At B2B Summit, Tabitha Robinson-Zogby, senior director of product management at NYPA, will share how the organization transformed its product decision-making approach to have greater rigor, forge stronger cross-stakeholder alignment, and allow for greater customer focus.

Domo — Customer Engagement Winner

Cloud-native data platform Domo created the Domo Central community to underpin a strategic shift to full-lifecycle marketing. Domo representatives will show how the company unified customer experience by bringing disparate parts of customer engagement into a robust, central online community hub. The results: deeper customer engagement and product adoption, influence on pipeline, correlation with renewal, and increased customer advocacy.

Get ready to be inspired by the full stories of these award winners’ successes at B2B Summit North America in May. We hope you can join us!