The firm’s product range will now be distributed via Parfetts, the independent wholesaler with eight cash and carry depots across the East and West Midlands, Yorkshire, Derbyshire, the north-east and north-west of England.
The Fabulosa range includes multi-purpose sprays, disinfectants, room and fabric fresheners and all-purpose cleaners in a variety of fragrances.
Ricky Lee, sales director at Fabulosa, said: “Our early success in the convenience sector has highlighted a huge opportunity to grow the brand in this market.”