Talking Retail Grocery and product news for independent retailers
Retailers are being encouraged to highlight the healthy ranges in their stores using eye-catching POS, while the healthy living event will also be promoted in Nisa consumer leaflets, as well as on social media channels.
The campaign includes a feature on fresh fruit and vegetables as well as light, low-calorie fridge and cupboard fillers. Deals include Belvita Breakfast Bars and Fibre One 90 Calorie Chocolate Fudge Brownies at £1.50, providing a saving of up to £1.49 and Co-op Ripe Avocado and Co-op Mango for £1, as well as Co-op Kiwi Fruit at 90p.
In addition, Veganuary shoppers can make the most of the vegan-friendly meal deal offer of Goodfella’s Vegan Stone Baked Falafel Pizza and Magnum Vegan Classics for just £4.
Marketing operations manager at Nisa, Chris Walker, said: “After an indulgent Christmas with plenty of confectionery and savoury snacking, shoppers are looking for lighter alternatives to get back on track and achieve their diet and fitness goal.
“Veganuary is also set to be a big event again in 2021 and Nisa retailers can provide a great choice for their shoppers with the increasingly popular Co-op Gro range that was introduced 12 months ago.”
The healthy living promotional offers launched in-store on 2 January 2021.
