What Is Generative AI for Ecommerce? [DOWNLOAD]

When was the last time you went more than a day without hearing another news update about the world of artificial intelligence (AI)? AI is everywhere … and, whether you like it or not, it’s here to stay.

A recent IBM study estimates that 35% of businesses currently use AI — and even more (44%) are working to embed it into their current applications and processes. Fast doesn’t even begin to describe the speed at which AI has been embraced (with gusto or reluctance) across organizations worldwide.

But as with any new technology, it’s vital to keep up with changing tools and trends to avoid missing out on wonderful opportunities or falling behind your competition. Explore the basics of generative AI for ecommerce, and get helpful AI writing prompts to help you start your test-and-learn journey.

Breaking Down Generative AI for Ecommerce

Generative AI is a type of artificial intelligence that creates new content like text, images, audio, and videos using machine learning algorithms. A user must enter an AI prompt, which are the text instructions for the content generation, into an AI tool like ChatGPT to generate this content.

The AI tool then generates the content using these written instructions, and the user can then review and optimize the outfit to fit their needs.

Generative AI for ecommerce is the process of using generative AI to support and supplement ecommerce tasks, including:

• Competitive analysis to help you stay ahead of your competition;
• Ecommerce search engine optimization (SEO) to help your brand get to (or stay at) the top of the search engine results page (SERP); and
• Product page copy development and optimization to support developing product content at scale across the digital shelf.

The biggest opportunity that generative AI offers to ecommerce brands is its ability to support strategy- and content-development tasks. Consider leveraging AI to help with ideation, brainstorming, and outlining — or to increase efficiency in the content optimization process.

Think of it as a tool that can support content creators in the content-development process rather than as a replacement for content creators. (As AI still has a long way to go when it comes to developing new content.)

These tools require experienced human content creators to ensure brand standards, content quality, and accuracy — essential for building and maintaining trust with your customers.

How Brands and Retailers Can Use Generative AI for Ecommerce

As the technology continues to evolve, the opportunities to implement generative AI into your ecommerce processes will also evolve.

The world of commerce moves quickly, and generative AI will continue to make an impact on this market — and virtually every other industry. By keeping abreast of changing technologies and trends, your brand can ensure you keep up and stay ahead of your competition.

Salsify created a cheat sheet of nine helpful AI prompts to help you get started in your test-and-learn journey with generative AI for ecommerce. Download the cheat sheet and get prompts to help you with competitive analysis, ecommerce SEO, and product page development.