In 2024, email marketing is far from dead. Contrary to popular belief, it continues to evolve. Email subscribers now expect interactive experiences such as surveys, quizzes, polls, and more, all from their inbox. Personalization has always been one of the most important concerns with Klaviyo email marketing, and it's going to continue getting more granular. With the advent of advanced machine learning and AI, email marketers will be expected to tailor emails for individual subscribers.
Email marketing changes constantly, and using an innovative solution like Klaviyo matters more than ever. So, how can Klaviyo help you meet your business goals? Let's do a deep dive and explore how Klaviyo stands out as a top-tier email marketing solution.
1. Klaviyo Email Marketing: Deep Integration with eCommerce Platforms
With Klaviyo's deep integrations with major eCommerce platforms, eCommerce store owners can take advantage of seamless data synchronization to create personalized marketing campaigns for subscribers. This can include gender, birthday, first and last dates of orders, and even the average time between orders.
Moreover, with Klaviyo email marketing, you can integrate with all of these commonly used eCommerce store platforms and integrations.
- Shopify
- WooCommerce
- Square Online
- BigCommerce
- Magento 2
- Wix
- Salesforce Commerce Cloud
- PrestaShop
- Justuno
- Smile.io
- Stamped.io
2. Klaviyo Email Marketing: Advanced Segmentation and Personalization
When you segment your master subscriber list with Klaviyo email marketing, the goal is to divide your contacts into small lists so you can send them more personalized content. With smaller lists, you can send your subscribers content that's highly relevant to their segmented group.
Using Klaviyo email marketing, you can sync your customers' external data from a CRM or eCommerce platform directly into your contact database. For example, if a customer purchases a pair of running sneakers from your Shopify store, this customer can then be segmented into a list of customers who may be runners (or at least like running shoes). With this information, you can market to the customer when you offer new styles of running shoes.
3. Klaviyo Email Marketing: Powerful Automation and Workflow Features
Email marketing automation continues to advance, and crafting an effective email campaign can be time-consuming. Fortunately, Klaviyo's email automation will help you put together automated emails that work for you. This matters because 57% of marketers report that their company saw a return on their investment when they started using automated email marketing campaigns.
In Klaviyo's system, automations are called "flows." With intelligent automation, eCommerce shop owners can create flows that trigger automatically when customers take specific actions on the site. For example, a flow might trigger when a site visitor leaves a review or searches the site for a product.
Klaviyo flow Examples include:
- Segment trigger:
For example, if a group of people abandons their shopping cart, Klaviyo can enroll them in the abandoned cart flow. The segment flow will encourage them to purchase the items in their cart. - Price-Drop trigger:
When the price of a product the visitor has viewed or added to their cart decreases, this flow will automatically trigger. - List trigger:
For example, members of your newsletter list will receive an email to welcome them to your subscriber list. - Metric trigger:
Metrics examples include spending a specific dollar amount, opening an email, placing an order, or viewing a product. - Date trigger:
An example of a date trigger could be a person's birthday or anniversary date.
You can also set up other flows, such as post-purchase flows or VIP customer flows.
4. Klaviyo Email Marketing: Comprehensive Analytics and Reporting
Klaviyo has powerful analytics with a comprehensive dashboard that's easy to understand. Using these analytics, online store owners can review in-depth statistics about email open rates, clicks, and more.
You can also track performance metrics in real time so you and your marketing team can make data-driven decisions. Considering this data when segmenting lists, creating workflows, or designing emails can help you constantly work on improving conversation and click-through rates.
5. Klaviyo Email Marketing: Community and Support
Klaviyo has a robust library of learning resources, including courses and educational guides to get started or grow your business. The company also offers webinars and training that can be attended live or viewed later through recordings of the live event.
To get the most out of Klaviyo, business owners and marketers benefit from taking the courses on Klaviyo Academy. The Academy has a free library of courses you can take to earn certificates and grow your knowledge of how to use this tool.
Finally, join Klaviyo's active community of other users. You can learn from other people in your industry and share best practices with other Klaviyo users.
Customers who generate more than $1,500 in monthly recurring revenue can enjoy the services of a dedicated customer success manager (CSM). A CSM can help brands who are seeking strategic guidance across their marketing channels.
Conclusion: Email Marketing Klaviyo
Staying on top of the evolving world of email marketing can be a challenge, but knowing how this invaluable tool can directly impact your bottom line gives you a head start. To get a solid understanding of how Klaviyo works, consider signing up for a free trial, attending a demo, or exploring our in-depth case studies.
To compare Klaviyo to other email marketing tools, check out our comparisons of Klaviyo vs Attentive and Klaviyo vs Mailchimp. Groove has helped clients generate more revenue. Get in touch with us today to schedule a consultation.
