Boost adds tropical flavour to price-marked pack range

By Éilis Cronin in Soft Drinks 30th March 2021

Boost Drinks is adding a Mango flavour to its portfolio, following research which found that mango is one of the fastest growing flavours in the energy drink category.

Boost Mango will be available from 5 April in a 59p price-marked 250ml can, supported by in-depot sampling, experiential activity and branded point-of-sale material, such as shelf talkers and wobblers.

The brand said mango is growing 22% within the energy drinks category and flavours now contribute 30% of sales within the category, with “more than a third of shoppers revealing they make their purchase based on flavours alone”.

Simon Gray, founder and managing director at Boost, said: “To stay ahead of the curve, we continually evaluate consumer and market trends to identify the next exciting flavour to add to our range.

“We are excited to bring innovation to the category, without compromising on our commitment to independent retailers and the promise of strong cash margins, something Boost is renowned for.”