Talking Retail Grocery and product news for independent retailers
The deal will be available in participating stores from 31 March to 20 April and includes five branded lines: Youngs 2 Extra Large Fish Fillets in Batter 300g, Birds Eye Crispy Batter Fish Fingers 8pk, McCain Naked Oven Chips 750g, Birds Eye Garden Peas 375g and for dessert, Viennetta Neapolitan 650ml.
The offer is supported by in-store POS and is also being promoted via the www.nisalocally.co.uk website, Nisa’s consumer leaflets, and social media channels.
Sorren Ashmore, wholesale category controller for frozen at Nisa, said: “Our £5 frozen deals continue to be popular with shoppers and as research has shown that many are actively seeking out special offers, we expect the promotion to perform well in our partners’ stores.
“The deal offers fantastic value for money and caters for households looking to celebrate Good Friday with a traditional fish dinner, as well as those looking for quick and easy meal solutions as people start to return to their everyday routines.”
