Talking Retail Grocery and product news for independent retailers
The campaign is running throughout this month and December and focuses on the brand’s Original Dry and Rhubarb & Ginger gin variants, forming part of a wider campaign to “inspire and educate consumers on the best way to enjoy its broad portfolio of flavours”.
The campaign is running across “high impact” out-of-home sites across the UK, as well as print adverts in “key consumer titles”.
A range of posters and POS materials are available for retailers, including serve suggestions and assets for social media channels and digital screens.
Kelly Coughlan, international marketing manager at brand owner Halewood Artisanal Spirits, said: “Flavoured is still responsible for driving the majority of this growth, but non-flavoured is also growing.
“We very much see this popularity continuing, and despite the challenges of COVID we are investing heavily in the Whitley Neill brand to further widen its appeal to consumers, demonstrate the versatility of the range and generate increased footfall for the trade.
“Therefore, in addition to our print and digital ad campaign, we have also been working on ‘Tastes from Around the World’ – a social media partnership with Michelin starred chef Mark Sargeant , featuring a series of delicious food and gin pairings, as well as providing a range of new assets for our customers to ensure consistent messaging across all channels”.
