Snappy Shopper unveils national advertising campaign

By Liz Wells in Industry News 13th November 2020

Snappy Shopper, the mobile app and web-based home delivery platform for c-stores, has invested a six-figure sum in its first national advertising campaign to encourage consumers to shop locally.

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The 30-second TV, video-on-demand, radio, and online adverts feature stories of shoppers faced with a sudden, unexpected need for groceries and treats while carrying out everyday duties or relaxing at home.

Advertising will be seen on TV in Scotland; Radio in Scotland, England and Wales; Google Display, Google Universal App and social media (Facebook, Twitter, Instagram) in Scotland, England, Wales and Northern Ireland.

Philippe Rondepierre, marketing director at Snappy Shopper, said: “The aim of our first national advertising campaign is to target shoppers who have the greatest propensity for convenience shopping and home delivery.

“We are raising the awareness of Snappy Shopper in the regions and localities where we deliver. Scotland currently has the greatest density of Snappy Shopper outlets with 64% of the resident population covered but as our presence is expanding fast throughout the UK; this gives us access to a greater choice of traditional and online media channels.”

The advertising campaign will run until 5 December 2020.