Mrs Crimble’s latest campaign supports vegan range

By Éilis Cronin in Biscuits & Cakes 27th January 2021

Gluten-free bakery brand Mrs Crimble’s is launching a digital campaign to “take its vegan range beyond Veganuary”.

The eight-weeks campaign consists of social media advertising on Instagram, Facebook, and YouTube and influencer content focusing on the brand’s Vegan Chocolate and Vegan Coconut Macaroons (available to Spar stores).

The brand said the campaign aims to convert consumers who discover the brand during Veganuary into long-term customers.

Bryan Martins, Mrs Crimble’s category and marketing director at brand owner Ecotone UK, said: “With more people interacting with the brand online, we wanted the new campaign to reach those consumers who are curious about vegan food and bring them into Mrs Crimble’s beyond Veganuary to continue to build incremental sales.”