Werther’s Original attracts new shoppers with TV advert

By Éilis Cronin in Confectionery 2nd September 2020

Werther’s Original is set to air TV advert as part of a £3m campaign to “attract a whole new generation of shoppers”.

The advert will run from 7 September until 8 November across prime-time TV programmes, as well as cinemas throughout October, and will feature the brand’s Butter Candies, Creamy Filling, and Creamy Toffee varieties and the tagline “What’s your little piece of warmth?”

Andy Mutton, managing director for brand owner Storck UK, said: “The new TV ad sets out to appeal to a new generation of younger adult shoppers, by demonstrating the versatility of our products for different occasions.”

The brand said its advert last year generated an uplift in sales of 26% on average, and the “latest TV campaign is set to continue this trend”.

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