Talking Retail Grocery and product news for independent retailers
The drink is available from Booker in a 700ml bottle, retailing at £20, and has an ABV of 37.5%.
Kopparberg said the variant showcases the brands’ flavour expertise following a “rise in the popularity of flavoured spiced rum”.
The brand said the drink is best served over ice, mixed with Coke and a wedge of lime.
To support the launch, Kopparberg is partnering with British rap artist Kojey Radical to launch 500 limited edition T-shirts featuring designs inspired by the rum, as well as running an advertising campaign.
Rob Salvesen, head of marketing at Kopparberg, said: “Following the success of our Cherry Spiced Rum launch earlier this year, our new Dark Fruit variant allows existing and new Kopparberg Rum fans to discover a new way to enjoy the bold fruit flavours the brand is famous for.
“We are always looking for new ways to engage our customers and introduce the brand to new audiences – we were thrilled with the reception our fans had to our cherry variant, and the bold flavours of blackberry and blackcurrant and rum felt like a natural fit.”
