Equi ice-cream expands impulse range into Scottish Spar stores

By Éilis Cronin in Frozen 2nd September 2020

Scottish ice-cream brand Equi’s has launched an impulse range into more than 63 Spar stores across Scotland, in response to “the rise of eating on the go”.

The brand’s 120ml “snack and go” impulse range retails at £1.59 and includes Double Cream vanilla, Strawberry ripple, Chip Off The Old Mint Choc, Belgian Chocolate, Scottish Tablet, Isle of Skye Sea Salt and Caramel, Choc Chip Cookie Dough, a low calorie Vanilla 98, and a vegan Strictly Strawberry.

Spar stores in Scotland will also be able to stock four of the brand’s 500ml tubs (£3.99) in Isle of Skye Sea Salt & Caramel, Choc Chip Cookie Dough, Vanilla Double Cream, and Scottish Tablet flavours.

Chris Law, head of sales and marketing at Equi’s Ice Cream, said: “Consumers are snacking more than ever before, and local convenience with high-quality Scottish provenance and flavour choice are key.

“We understand that our customers want to enjoy premium quality ice cream that tastes great, but they also want more eating on the go choices.

“Sales have been booming for our low cal and dairy-free flavours, and it reflects new consumer behaviours and lifestyle choices. Ice-cream is no longer just an after-dinner or dessert treat; it is an off-the-shelf buy from your local shop that you can eat instantly.”

The brand said it has seen record summer sales of its low calorie, gluten-free Vanilla 98 ice-cream and its dairy-free Strictly Strawberry.

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