Birds Eye rolls out recycled vegetable packs

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Birds Eye is launching recyclable packaging for its vegetable products to remove 379 tonnes of non-recyclable material from the market annually.

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The new packaging is available now across Birds Eye’s Field Fresh range, including Supersweet Sweetcorn, Garden Peas & Sweetcorn, Select Mixed Vegetables, and Country Mixed Vegetables, as well as Birds Eye’s Garden Pease and Petis Pois.

The brand said the move sees a reduction in the amount of packaging used while keeping the same amount of vegetables.