Talking Retail Grocery and product news for independent retailers
New for Easter is a new range of licensed toys for the Kinder Surprise 100g egg (£6.35), which will include Marvel superheroes such as Black Panther, Thor, Spiderman and Captain Marvel, alongside a range of Disney Princesses featured on-pack.
The Kinder Surprise 220g eggs will now include Minions characters to celebrate the launch of Minions 2: The Rise of Gru, which will be in cinemas next summer. The 250g Kinder Flame Eggs will include toys from Toy Story and Marvel.
Ferrero will be bringing back two designs for its Thorntons children’s egg range – unicorn and dinosaur – and will be launching a new pack design for its Ferrero Rocher Golden Easter Egg and Ferrero Collection Milk Egg
Moving to Valentine’s Day, Ferrero will be launching a new design for its Thorntons Classic “With Love” 150g packs
Levi Boorer, customer development director at Ferrero, said: “Shoppers are emotionally invested within the confectionery category as the brands help them celebrate the moments they share with loved ones.
“Confectionery, despite the times, is resilient and still one of the few categories where shoppers are willing to spend money on products they love, especially at key seasonal trading spikes such as those throughout spring.”
