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A report from IGD, which looks at the size, scope and growth of the new channel, also reveals that the estimated size of the opportunity will grow to £3.3bn in the UK.
The report reveals that one in three shoppers in the UK have used or are interested in using rapid delivery and the most common drivers for purchase are food-to-go, top-up shopping, and ‘meal for tonight’.
The average age of the quick commerce shopper is 36 and its main consumer group is young adults living in urban locations. More than seven out of ten shoppers who use or are interested in using quick commerce can be inspired to use it to pick up last-minute items for key events such as summer barbecues, key sporting events, parties, and public holidays.
Simon Mayhew, head of online retail insight at IGD, said: “Rapid delivery, or ‘quick commerce’ as it is now known, has been around for some time, but Covid-19 has clearly catapulted its expansion to the point where it’s become a channel in its own right.
“Its growth is evident in the UK, but also on a worldwide scale, with players like Fancy, Getir, Weezy, Gorillas, and Jiffy fast becoming household names.”
