Pringles adds a new spicy variant

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Pringles has announced it is adding a hot range to its portfolio: Flamin’ Cheese Flavour, Mexican Chilli & Lime Flavour, Smokin’ BBQ Ribs Flavour, Kickin’ Sour Cream Flavour and Sweet Chilli Flavour.

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The range will replace Pringles Sizzl’N, which launched in 2021. Four of the flavours are HFSS compliant, except Sweet Chilli Flavour.

Beth Johnson, Kellogg’s UKI senior activation brand manager, said: “We know our shoppers love spicy flavours, as we saw with our Sizzl’N range. Pringles Hot is the next evolution and allows retailers to capitalise on the demand for more spicy offerings.’’

Pringles latest offering has started to hit shelves this week at an RRP of £2.25 (160g). Kickin’ Sour Cream Flavour and Sweet Chilli Flavour are available to independent retailers now in a price-marked pack.