Del Monte kicks off six-month partnership with food writer

By Éilis Cronin in Grocery 9th December 2020

Canned fruit brand Del Monte is partnering with food writer Jack Monroe, in a move designed to “promote the positive benefits of eating canned fruit, such as health, versatility, convenience, and value”.

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The partnership is running for six months and includes a series of recipes on Monroe’s and Del Monte’s social media channels, with a campaign hashtag #YesWeCAN, as well as across digital platforms.

The brand will also be featured in a series of media interviews by Monroe, where she will “highlight the benefits of using canned fruit, especially at a time when many families are looking for ways in which to better manage household costs”.

Del Monte is also donating £10,000 to Magic Breakfast – a charity that aims to end child hunger by providing breakfasts to vulnerable schoolchildren across the UK.