Talking Retail Grocery and product news for independent retailers
The campaign will highlight the care that goes into growing the potatoes used for Walkers crisps, through Walkers’ Sustainable Farming Programme.
Rachael Smith, senior Walkers marketing manager, comments: “We know that taste is the number one purchase driver when buying crisps and snacks, and that the journey for great taste starts from the ground up. Our Sustainable Farming Programme ensures every potato we use is sustainably grown on British farms to guarantee great quality and delicious Walkers taste.”
