Rustlers supports food-to-go category with new units

The range includes a Rustlers branded microwave, two food-to-go units and a multi-station.

The microwave retailers between £250 and £450 and is pre-programmed to cook Rustlers products but can also cook other microwavable products.

The Rustlers Food-to-Go Unit is priced at £1,100 and is suitable for “a small footprint to maximise available floor space”.

It features an all-in-one integrated until with microwave, sanitisation station, a large preparation space and wipe clean surface, as well as a large area underneath for a waste bin.

The Rustlers Food-to-Go Unit+ (£1,325) is “ideal for larger convenience stores, local forecourts and petrol stations”, with the same features as the smaller unit plus a mini fridge.

The Rustlers Multi-Station retails at £1,790 and has the same features as both units, plus a mini fridge and digital screen.

All prices include VAT, delivery, set up and POS kits.

Ross Davison, convenience controller at brand owner Kepak Consumer Foods, said: “From a small microwave up to a larger-scale multi-station unit, Rustlers’ in-store cooking solutions are proven to boost sales whilst removing any concerns over waste and the additional labour costs associated with food to go counters.

“Shoppers simply select, purchase and heat the Rustlers product in store, meaning there is no risk of hot products going to waste.”

“The Rustlers range fulfils both the functional and emotive need states of shoppers in search of a quick, quality, tasty food to go option and provides options for breakfast, lunch and dinner, making it a really valuable addition to the chiller cabinet.”