Talking Retail Grocery and product news for independent retailers
The range includes Veggie Buttons (5x8g; £2.50), Popped Hoops (5x10g; £2.50) and Fruity Drops (4x16g; £2.50).
The range is “perfect for lunchboxes, changing bags and jacket pockets” and appeals to “discerning pre-school parents”, who until now have turned to snacks with a “broader adult-appeal to keep young ones satisfied”.
The brand said grazing is particularly important for children over the age of three in managing their moods, but Kiddylicious research highlights snack confusion and a perceived lack of options in the baby aisle.
Twan Thorn, managing director at Kiddylicious UK, said: “Our commitment to improving on choices available to parents, has fuelled growth.
“By enticing parents to stay in the category for longer, this first-to-market innovation is another example of us supporting parents when they need it most”.
