Tic Tac back on TV with £1.65m campaign

The campaign consists of an advert running across TV and video-on-demand platforms until 30 August, at a time when  impulse buys are “regaining relevance as lockdown restrictions continue to ease”.

Levi Boorer, customer development director at Ferrero, said: “Having been a challenging year for on-the-go and impulse sales, it is important we put support behind Tic Tac to ensure it is front of mind with shoppers out and about this summer.

“People are beginning to return to routines of old and we’re dedicated to helping retailers in re-engaging shoppers with brands they know and love, such as Tic Tac.

“Whether that be through new flavours, formats or campaigns to ensure the brand is top of mind, mints is a key category for impulse purchases, so variety and driving awareness is key in helping to capture attention.”