Pet spending not impacted by cost of living crisis, research shows

Despite the cost of living crisis most pet owners (37%) are spending £20 every single week on their pets. 4% of owners spend more than £100 every week.

According to the research, a third of Brits are spending more on their pet compared to this time last year and only 13% of shoppers are spending less.

When asked what they would cut down on in order for their pooches to get fed, 29% of dog owners said they would put their pal first and miss out on their own food.

Other sacrifices include not having takeaways (9%), not buying clothes (5%) not going to the pub (5%) and stopping a gym membership (3%). One respondent said that he would miss out on his Thursday night steak and chips, which was a huge sacrifice for him.

Cats are just as highly loved with a similar number of people (30%) missing out on their own meals and treats in order for their feline friend to eat while 4% said holidays would be sacrificed before their cat went without food and 3% would skip dessert.

Ben Davies, founder of Vypr, said: “It’s heart warming to know what a nation of pet lovers we are. Despite the cost of living crisis, more people are spending more on their pets than less compared to this time last year. Cats are fairing slightly better than dogs with 34% spending more compared to 32% spending more on their pets respectively.

“Our cash is going on more premium food and a larger volume of treats, showing that our pets truly are part of the family. Despite the other research we’ve conducted which reveals that shoppers are cutting down on spend on branded products and actively shopping for deals and special offers more often, our pets are being protected from this.”