Unitas announces new commercial director as Aoife Kenny departs

Aoife joined Unitas in May 2022 to focus on the strategic direction for the UK’s largest independent wholesale buying group.

Kenny said: “After 18 enjoyable months, the time is now right for me to move onto new challenges. It’s been a pleasure to work alongside John and the team as we’ve reviewed many different areas of the business including central services, own brand and digital transformation.

“It’s been brilliant getting to know the members and suppliers, and after a successful conference, where we delivered the new strategic vision for Unitas, it feels like a good time to leave the rollout of the strategies in the very capable hands of John and team. I wish them all the very best for the future.”

John Kinney, Unitas managing director, said: “Aoife has been instrumental in the formation of the Unitas strategy and has been a great asset to our business. I thank her for all her hard work, and we wish her every success in her next career move.”

Unitas is pleased to also announce the appointment of Kirsty Cooper as its new commercial director.

She will be joining the executive team as commercial director on the 13 November.

Kirsty is currently commercial director at Acosta Europe and prior to this has held senior roles at Capri-Sun, Britvic, CCEP, Red Bull, Greene King and Ramsden International.

Kinney said: “I am delighted that Kirsty has accepted the offer to be our commercial director, I am really looking forward to working with Kirsty at this exciting time for Unitas. We have ambitious plans for Unitas and Kirsty will be instrumental in helping to deliver on these.”

Cooper commented: “I am looking forward to joining the team at Unitas, this is a great business with some of the UK’s biggest and best wholesalers and I can’t wait to support them to deliver their strategic objectives.”