Talking Retail Grocery and product news for independent retailers
Available from the end of October, the New Crush variants will retail at £9.30 for a pack of 20, and features a filter that “delivers a cooling sensation during smoking, as well as a white-tipped firm filter that retains its shape and structure until the end of the smoke”. 
Chris Street, market manager UK at Imperial Tobacco, said: “Since the arrival of the menthol ban, former crushball consumers have been trialling different options before settling on their product of choice but many are yet to find the right product to suit their nicotine needs.
“Our New Crush variants have been designed specifically with these consumers in mind, providing all the familiar features without the crushball, from two of our leading brands.
“L&B Blue commands a sizeable share of the total factory made cigarettes category with 11% and JPS Players is even stronger with 18% market share, earning it the accolade of the number one FMC brand in the UK.
“With lots of consumers still looking for the best product fit for them, these latest innovations from the UK’s biggest brands will give retailers the perfect propositions to meet demand.”
