Peperami kicks off Chicken Bites campaign

By Éilis Cronin in Food-To-Go 13th October 2020

Peperami is running a campaign to support its Peperami Chicken Bites range, in a move designed to “highlight the versatility and quality credentials of the product, being the perfect on-the-go snack or protein boost for speedy mealtimes”.

The “Love at First Bite” campaign consists of PR, social media, and digital activity, including video content featuring three celebrities take part in a dating experiment using Peperami Chicken Bites.

The videos will be available to view on Peperami’s YouTube channel and teasers of the content will be shown across Instagram, Facebook, Tik Tok, and Twitter.