Packaging for its Hula Hoops brand has been cut 23%, while Popchips and Tyrrells packaging has been cut by 14%.
Nik Naks, Space Raiders and Skips packaging will also be reduced to cut around 142 tonnes of packaging, and a further 144 tonnes of packaging will be saved from reduction in Popchips sharing bags, Hula Hoops six-packs, Butterkist and Hula Hoops Puft packs.