Talking Retail Grocery and product news for independent retailers
The latest deal, which will run until 30 March, includes five branded lines: Birds Eye Southern Fried Chicken in Breadcrumbs 2 pack, Birds Eye Chicken Burgers 4 pack, Birds Eye Mini Potato Waffles 456g, Birds Eye Mixed Vegetables 340g, and a tub of Oreo Ice Cream, all for just £5.
The offer is being promoted via the symbol group’s website and on its consumer-facing social media channels. It is also supported with dedicated in-store point-of-sale.
Sorren Ashmore, wholesale category controller for frozen at Nisa, said: “Over 75% of parents agree that mealtimes are one of the most important family occasions and with the latest £5 freezer-filling meal solution, busy shoppers are able to stock up on some quick and fuss-free favourites to enjoy a weekday evening meal with minimal stress.
“By utilising the dedicated POS, we are confident that this competitive offer – which saves shoppers a huge £5.54 on the RRP – will support our partners in generating additional basket spend.”
