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The 30-second “Kills Germs Beautifully” advert forms part of a five-month £4.3m campaign, including video-on-demand and digital display advertising, product sampling and a partnership with The Daily Mail newspaper.
The advert focuses on “key product benefits” and the “uplifting and reassuring effect of Zoflora, at a time when home hygiene has never been more important”.
The brand said it has been scientifically proven to kill the COVID-19 virus.
Sarah Fozzard, head of home hygiene at Zoflora, said: “Zoflora has become a cult brand with an extremely loyal customer base, which is why we have achieved the number one status in the disinfectant category.
“However, there’s huge opportunity to increase our general brand awareness and consequent household penetration, which sparked the creation of this new campaign.
“We need to appeal to those outside of the highly engaged cleaning lovers, who are motivated to create spaces they love to be in, especially as we are all spending more time at home.”
