Talking Retail Grocery and product news for independent retailers
19 Crimes Rosé is a dry-style rosé with a 13.5% ABV and will be available to independent convenience stores from August in a 750ml bottle (£9).
The bottles feature AR technology to bring to life its Living Wine Label, depicting an image of Robert Cranston.
The launch will be supported through social media content, influencer engagement, and at sampling events throughout the summer.
Ben Blake, head of marketing at Treasury Wine Estates, said: “As the 19 Crimes brand continues to make waves within the wine category, we are seeing it continue to deliver significant value and volume growth.
“The new rosé wine has been designed to recruit millennial consumers and encourage repeat purchase, with its flavour profile upholding the key credentials of the much-loved brand.
“Flavours are a key driver for millennial audiences when it comes to discovering the wine category, and research shows that 35-year-olds are more attracted to rosé varietals, with 52% of wine drinkers already drinking rose.”
